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Razorfish: Social Influence Marketing Trends

26. January 2010

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Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!

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Slideshare: Most Contagious 2009 Pres

15. December 2009

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It’s that time of year and the Most Contagious 2009 magazine has been released to the world. It’s full of inspiring content from technology and integrated campaigns right through to online, viral and outdoor. If you’ve never spent the time to read it, now is that time! Make sure you play it full screen or download it [...]

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Razorfish Digital Brand Experience Report 2009

30. November 2009

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This presentation contains the FEED highlights from the Razorfish Digital Brand Experience Report 2009 edition, it’s also the presentation Garrick Schmitt is giving in his Webinars. FEED is Razorfish?s annual study charting how technology is changing the way consumers engage with brands and is a MUST read for every single marketer! So what did they find [...]

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SlideShare: McDonald?s Social Media Strategy

29. November 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

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Slideshare: The Basics Of Social Media ROI

18. November 2009

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While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]

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SlideShare: Social Business By Design 2.0

26. October 2009

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This is a neat presentation by David Armano. It’s about the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the 90 odd slides. Some of [...]

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Plugin: Live Twitter Feeds Into Powerpoint!

11. October 2009

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There isn’t a conference or professional gathering lately that doesn’t give a special #hashtag to the event so it can be tracked and trended on Twitter as the audience tweets about how good, bad or ugly the presentation is. I stumbled across this cool looking twitter plugin for Microsoft Powerpoint that basically lets you insert one of 4 [...]

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The Economist: Did You Know 4.0 Video

20. September 2009

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This is the latest video in the “Shift Happens” video series by The Economist + XPLANE and visualizes in beautiful fashion a “Did You Know” 4.0 summary of the way media in converging in 2009. If you’ve not seen the previous videos, there is Did You Know 3.0, Did You Know 2.0 and Did You Know 1.0. Enjoy the video!

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2009: What’s Next In Marketing & Advertising

5. August 2009

15 Comments

While I’m trawling through slideshare presentations this week I found an interesting presentation by Paul Isakson who presented at Marketing 2.0 Unfiltered a week ago. Not visionary by any means, just a great read for anyone interested in marketing and particularly useful for your clients looking into the future of where they will need to [...]

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Fluent: Razorfish Social Influence Marketing Report

14. July 2009

9 Comments

Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid [...]

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Carnival Hammer iPhone App

9. March 2009

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I think it’s about time I added an iPhone App category to Digital Buzz, and to kick it off with a celebration here is the “Carnival Hammer iPhone App” possibly a future cult iPhone app in the making, well, just until a few too many people smash their iPhones anyway! Trading off the popularity of the Wii’s [...]

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