For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009. Marta has also collected some of the best quotes on social media, from a few of the [...]
Continue reading...19. April 2010
The AdAge 2010 Digital conference has just been and gone, with it came a few fantastic presentations that I hope to post over the coming week, so to kick them off, here is a great pres from Ashley Ringrose who runs BannerBlog, on The 6 Foundations Of Great Digital Creative. I thought this was a [...]
Continue reading...28. March 2010
It’s been awhile sine I’ve posted a slideshare presentation, mainly because they always create some weird JS error on the main blog page, so thankgod most of you use FF or Chrome, both browsers that are smart enough to skip over it! This presentation is by Arto Joensuu, Head Of Digital Marketing at Nokia. It’s [...]
Continue reading...16. February 2010
Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.
Continue reading...7. February 2010
Global trend expert Ann Mack from JWT Intelligence has predicted the Top 100 things that you should watch out for in 2010. Its a great trend report fullfilled with interesting insights and covers a lot of trend topics like: “3D at home”, “Paying for online content”, “Organic fast food” and much more.
Continue reading...1. February 2010
If you’re looking for some insight into the youth market for your brand or business, this 3 part report is a pretty good starting point from the guys over at What Youth Think. Above is the first of 3 reports (the remainder you can read below by clicking here, where they detail out the key [...]
Continue reading...26. January 2010
Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!
Continue reading...15. December 2009
It’s that time of year and the Most Contagious 2009 magazine has been released to the world. It’s full of inspiring content from technology and integrated campaigns right through to online, viral and outdoor. If you’ve never spent the time to read it, now is that time! Make sure you play it full screen or download it [...]
Continue reading...30. November 2009
This presentation contains the FEED highlights from the Razorfish Digital Brand Experience Report 2009 edition, it’s also the presentation Garrick Schmitt is giving in his Webinars. FEED is Razorfish?s annual study charting how technology is changing the way consumers engage with brands and is a MUST read for every single marketer! So what did they find [...]
Continue reading...29. November 2009
McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]
Continue reading...18. November 2009
While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]
Continue reading...26. October 2009
This is a neat presentation by David Armano. It’s about the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the 90 odd slides. Some of [...]
Continue reading...11. October 2009
There isn’t a conference or professional gathering lately that doesn’t give a special #hashtag to the event so it can be tracked and trended on Twitter as the audience tweets about how good, bad or ugly the presentation is. I stumbled across this cool looking twitter plugin for Microsoft Powerpoint that basically lets you insert one of 4 [...]
Continue reading...20. September 2009
This is the latest video in the “Shift Happens” video series by The Economist + XPLANE and visualizes in beautiful fashion a “Did You Know” 4.0 summary of the way media in converging in 2009. If you’ve not seen the previous videos, there is Did You Know 3.0, Did You Know 2.0 and Did You Know 1.0. Enjoy the video!
Continue reading...5. August 2009
While I’m trawling through slideshare presentations this week I found an interesting presentation by Paul Isakson who presented at Marketing 2.0 Unfiltered a week ago. Not visionary by any means, just a great read for anyone interested in marketing and particularly useful for your clients looking into the future of where they will need to [...]
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30. August 2010
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