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Next-Gen Immersive 3D iAds

19. March 2011

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While you will have seen some pretty high-end iAds on Digital Buzz, iAds that tell stories through microsites, animations or even games… This new iAd platform from Cooliris and InMobi is built to deliver shorter, sharper, immersive 3D product experience ads in competition to what we’ve been accustom to with the big budget, rich experience [...]

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AXE Excite iAd Demo

1. March 2011

5 Comments

Here is AXE’s first iAd, launched as part of their latest campaign (see below, they are the European version of Lynx). On first impression it’s not nearly as in depth and engaging as some of the previous iAds I’ve posted, it’s essentially just serving as a branded content piece. The app lets you engage with the famous AXE angels [...]

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Renault “Twizy” iAd Demo

27. December 2010

3 Comments

Check it out, this is the very first iAd produced for Europe, and also an iAd advertising first for Renault, who has taken a huge leap forward with it’s new “Twizy” electric concept car. The iAd, like the very few before it, is quite simple to interact with, visually quite punchy, and has enough depth [...]

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GE: Ecomagination iAd Campaign

2. December 2010

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Check out GE’s first ever iAd. It’s called “Simple Harmony” and is part of the Ecomagination campaign that focuses on helping people, nature and industry coexist in harmony. The iAd experience is quite quirky, with catchy lyrics and funky animation, but the app is still educationally driven with people shaking, swiping and spinning parts of [...]

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Nissan Juke iAd Demo Experience

29. November 2010

5 Comments

You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very first Apple partner [...]

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AXA: When iAds Meet Print Ads

29. September 2010

8 Comments

I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… They bought traditional [...]

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True Blood: Rich Media iPhone Ad

13. June 2010

1 Comment

I’m yet to see many good rich media (in app) iPhone ads, so this feels like a great execution in a very relevant space on the Variety.com iPhone App in the lead up to the launch of True Blood Season 3. When the ad appears, any touch to the screen leaves a bloody print. The ad gives [...]

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