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AXA: When iAds Meet Print Ads

29. September 2010

8 Comments

I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… They bought traditional [...]

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True Blood: Rich Media iPhone Ad

13. June 2010

1 Comment

I’m yet to see many good rich media (in app) iPhone ads, so this feels like a great execution in a very relevant space on the Variety.com iPhone App in the lead up to the launch of True Blood Season 3. When the ad appears, any┬átouch┬áto the screen leaves a bloody print. The ad gives [...]

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