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Nissan: The Self Healing Paint iAd
Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and [...]
Continue reading...iAd: Breast Cancer Self-Check iPad Ad
17. October 2012
Here’s a really simple, smart, actionable iPad Ad created in conjunction with Breast Cancer Awareness Month and the National Cancer Society of Malaysia. It challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge… Each step of the interactive challenge is one part [...]
Continue reading...BMW iAd: Explore the i8 Concept Car in 3D
12. February 2012
I’m on a mission to post every iAd I stumble across, well at least that’s what I wanted to do when interactive ads on mobile devices were just seeing the light of day, and I probably haven’t done a great job of doing it, so here’s to fixing that moving forward… First up… an interactive [...]
Continue reading...Volkswagen iAd: Tiguan Park Assist II
11. January 2012
Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
Continue reading...Amnesty International iAd: Slide to Unlock
12. November 2011
It looks like the “Slide to Unlock” iOS feature is becoming a popular creative feature for iAds. Amnesty International created this iAd in Sweden’s largest newspaper, DN, where readers are presented with an image of a prison cell and prisoner inside… The iAd prompts interaction by utilising the iOS “Slide to Unlock” graphic, which when [...]
Continue reading...Google: Uncover Your World AdMob Experience
31. August 2011
I’m a huge fan of 3D printers, so this really hits the spot! It’s Google’s new campaign called “Uncover Your World” created to promote the Google Search app on iPhones via a rich media banner campaign on their AdMob platform. The whole experience has been created in real-life with 3D printers, set on a stage [...]
Continue reading...HTC Desire Interactive iAd
31. May 2011
We’re seeing some engaging ads with the release of the latest iAds recently and here ‘s one from 2359 Media who have developed a fully interactive gesture-based iPad ad for HTC to promote the release of HTC Desire S in Singapore. Utilizing HTML5, it features an interactive banner ad, a fully animated introduction screen and [...]
Continue reading...Guinness iAd: More Life in the Dark
11. May 2011
Here’s the first iAd from Diageo UK’s brand Guinness and it looks pretty damn good. This is part of a larger multi-platform digital campaign ‘There’s More Life in the Dark’. The campaign aims to inspire users to enjoy a great night out! Guinness have released this promotional video, created by Tullo Marshall Warren, to demonstrate [...]
Continue reading...Anti-Fur iAd Campaign From Austria
5. May 2011
I know these topics usually cause all sorts of debate, but hold that for just a moment, and enjoy this smart little “mock” iAd for VGT (an association combating animal factories in Austria) in an iPad magazine called Datums. The iAd features a girl modeling a large fur coat, but as you go to swipe [...]
Continue reading...Next-Gen Immersive 3D iAds
19. March 2011
While you will have seen some pretty high-end iAds on Digital Buzz, iAds that tell stories through microsites, animations or even games… This new iAd platform from Cooliris and InMobi is built to deliver shorter, sharper, immersive 3D product experience ads in competition to what we’ve been accustom to with the big budget, rich experience [...]
Continue reading...AXE Excite iAd Demo
1. March 2011
Here is AXE’s first iAd, launched as part of their latest campaign (see below, they are the European version of Lynx). On first impression it’s not nearly as in depth and engaging as some of the previous iAds I’ve posted, it’s essentially just serving as a branded content piece. The app lets you engage with the famous AXE angels [...]
Continue reading...Renault “Twizy” iAd Demo
27. December 2010
Check it out, this is the very first iAd produced for Europe, and also an iAd advertising first for Renault, who has taken a huge leap forward with it’s new “Twizy” electric concept car. The iAd, like the very few before it, is quite simple to interact with, visually quite punchy, and has enough depth [...]
Continue reading...GE: Ecomagination iAd Campaign
2. December 2010
Check out GE’s first ever iAd. It’s called “Simple Harmony” and is part of the Ecomagination campaign that focuses on helping people, nature and industry coexist in harmony. The iAd experience is quite quirky, with catchy lyrics and funky animation, but the app is still educationally driven with people shaking, swiping and spinning parts of [...]
Continue reading...Nissan Juke iAd Demo Experience
29. November 2010
You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very first Apple partner [...]
Continue reading...AXA: When iAds Meet Print Ads
29. September 2010
I thought this was a really cool way to engage an audience from a print ad. AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… They bought traditional [...]
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