Archive | Guerrilla Marketing RSS feed for this section

IKEA: 3D Chalk Art On Sydney Harbour

28. September 2010

3 Comments

This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!

Continue reading...

Chat Roulette: HIV Guerrilla Marketing

23. May 2010

3 Comments

If you’ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn’t do in real life, where a semi-nude lady draws people in for a closer look before before letting them [...]

Continue reading...

The $73k Bar Tab – Guerrilla Marketing Brazil

13. April 2010

4 Comments

This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]

Continue reading...

Red Bull: NASCAR Pit Stop in Times Square!

18. June 2009

3 Comments

Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over [...]

Continue reading...

T-Mobile Sing-along Viral Video

4. May 2009

1 Comment

Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]

Continue reading...

Skittles Converts Home Page To Twitter Search!

3. March 2009

6 Comments

If you haven’t yet seen it, check out the new Skittles home page that has been converted to a twitter search, targeted to the word #skittles from any twitter post! The guys over at TechCrunch tested it out in a pretty funny way, and sure enough it worked a treat. It’s a fantastically brilliant idea, but [...]

Continue reading...

Gaki Attack – Guerrilla Campaign For Nippon TV

30. January 2009

0 Comments

Nippon TV has just launched an interesting guerrilla campaign (Japan’s most popular tv network). Nippon Tv has partnered with Hulu & Joost to create these mini comedy channels that run 24/7, named Gaki Attack, they lock four comedians in a gym and are randomly punished and tortured for 24 hours through a whole range of hilarious ninja attacks (in true [...]

Continue reading...

T-Mobile Dance Viral Video / Campaign

19. January 2009

4 Comments

The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.

Continue reading...

Whopper Virgins Ad Campaign

12. December 2008

0 Comments

So it’s here. The new Whopper Virgins Ad Campaign that launched to much debate, with a crazy view to take the ”taste testing” concept to a whole new level in the signature Whopper VS Big Mac battle! The new Whopper Virgins Campaign was created by hot branded content agency Crispin, Porter and Bogusky with a mission to take “taste testing” [...]

Continue reading...

Digital Buzz is live!

10. December 2008

5 Comments

Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What’s up and running you say? It’s going to be a great new blog covering everything digital, interactive & online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]

Continue reading...