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Foursquare Check In Activated Dog Treats!
Tweet Pin It If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key [...]
Continue reading...Crysis 2: Live Alien Invasions Experiential
24. March 2011
Tweet Pin It Crysis 2 hits the shelves today and with that, they’ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that [...]
Continue reading...Lipton Ice Green Tea: Positive Projects Sydney
9. March 2011
Tweet Pin It Here is something pretty cool, different, green and local from Lipton, who have just launched their first “positive projects” urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing “green” work of art on the streets of Sydney. It’s the first in a serious [...]
Continue reading...Europcar: Crush Hour Campaign Case Study
31. January 2011
Tweet Pin It Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a [...]
Continue reading...Burgeranch Combina: The HACK Campaign
26. January 2011
Tweet Pin It Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed [...]
Continue reading...Vodafone’s Power Pinata Facebook Challenge
5. December 2010
Tweet Pin It Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a [...]
Continue reading...Onitsuka Tiger: Facebook Places Campaign
17. November 2010
Tweet Pin It Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen [...]
Continue reading...St John Ambulance: Popcorn Cinema Experiential
4. November 2010
Tweet Pin It This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a [...]
Continue reading...MINI Getaway ARG In Stockholm
2. November 2010
Tweet Pin It Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in [...]
Continue reading...Flimé – The Cannibal Restaurant Case Study
28. October 2010
Tweet Pin It This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it’s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz. So when the restaurant called for people to [...]
Continue reading...IKEA: 3D Chalk Art On Sydney Harbour
28. September 2010
Tweet Pin It This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!
Continue reading...Chat Roulette: HIV Guerrilla Marketing
23. May 2010
Tweet Pin It If you’ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn’t do in real life, where a semi-nude lady draws people in for a closer look before [...]
Continue reading...The $73k Bar Tab – Guerrilla Marketing Brazil
13. April 2010
Tweet Pin It This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the [...]
Continue reading...Red Bull: NASCAR Pit Stop in Times Square!
18. June 2009
Tweet Pin It Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral [...]
Continue reading...T-Mobile Sing-along Viral Video
4. May 2009
Tweet Pin It Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help [...]
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28. March 2011
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