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T-Mobile: Real Life Angry Birds Experiential

15. June 2011

10 Comments

Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]

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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

9 Comments

Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]

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Foursquare Check In Activated Dog Treats!

28. March 2011

8 Comments

If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]

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Crysis 2: Live Alien Invasions Experiential

24. March 2011

3 Comments

Crysis 2 hits the shelves today and with that, they’ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that would be projected [...]

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Lipton Ice Green Tea: Positive Projects Sydney

9. March 2011

2 Comments

Here is something pretty cool, different, green and local from Lipton, who have just launched their first “positive projects” urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing “green” work of art on the streets of Sydney. It’s the first in a serious of new “green” [...]

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Europcar: Crush Hour Campaign Case Study

31. January 2011

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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call [...]

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Burgeranch Combina: The HACK Campaign

26. January 2011

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Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the “combina” [...]

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Vodafone’s Power Pinata Facebook Challenge

5. December 2010

1 Comment

Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]

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Onitsuka Tiger: Facebook Places Campaign

17. November 2010

9 Comments

Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen in Australia, that [...]

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St John Ambulance: Popcorn Cinema Experiential

4. November 2010

3 Comments

This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]

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MINI Getaway ARG In Stockholm

2. November 2010

14 Comments

Every now and then you come across a campaign idea that’s seriously cool, and those ideas can’t always be Old Spice… But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]

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Flimé – The Cannibal Restaurant Case Study

28. October 2010

5 Comments

This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it’s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz. So when the restaurant called for people to donate body parts, [...]

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IKEA: 3D Chalk Art On Sydney Harbour

28. September 2010

3 Comments

This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!

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Chat Roulette: HIV Guerrilla Marketing

23. May 2010

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If you’ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn’t do in real life, where a semi-nude lady draws people in for a closer look before before letting them [...]

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The $73k Bar Tab – Guerrilla Marketing Brazil

13. April 2010

4 Comments

This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]

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Red Bull: NASCAR Pit Stop in Times Square!

18. June 2009

3 Comments

Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over [...]

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T-Mobile Sing-along Viral Video

4. May 2009

1 Comment

Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]

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Skittles Converts Home Page To Twitter Search!

3. March 2009

6 Comments

If you haven’t yet seen it, check out the new Skittles home page that has been converted to a twitter search, targeted to the word #skittles from any twitter post! The guys over at TechCrunch tested it out in a pretty funny way, and sure enough it worked a treat. It’s a fantastically brilliant idea, but [...]

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Gaki Attack – Guerrilla Campaign For Nippon TV

30. January 2009

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Nippon TV has just launched an interesting guerrilla campaign (Japan’s most popular tv network). Nippon Tv has partnered with Hulu & Joost to create these mini comedy channels that run 24/7, named Gaki Attack, they lock four comedians in a gym and are randomly punished and tortured for 24 hours through a whole range of hilarious ninja attacks (in true [...]

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T-Mobile Dance Viral Video / Campaign

19. January 2009

5 Comments

The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.

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