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	<title>Digital Buzz Blog&#187; Guerrilla Marketing</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>LG: Falling Floor Digital Elevator Installation</title>
		<link>http://www.digitalbuzzblog.com/lg-falling-floor-digital-elevator-installation/</link>
		<comments>http://www.digitalbuzzblog.com/lg-falling-floor-digital-elevator-installation/#comments</comments>
		<pubDate>Tue, 23 Oct 2012 06:07:23 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Experiential Marketing Campaigns]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[LG Digital Elevator Installation]]></category>
		<category><![CDATA[LG Elevator]]></category>
		<category><![CDATA[LG Elevator Installation]]></category>
		<category><![CDATA[LG IPS Monitors]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12911</guid>
		<description><![CDATA[A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/death-penalty-take-a-stand-digital-installation/' rel='bookmark' title='Death Penalty: Take A Stand Digital Installation'>Death Penalty: Take A Stand Digital Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-air-show-digital-installation-argentina/' rel='bookmark' title='Nike Air Show: Digital Installation'>Nike Air Show: Digital Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/yahoo-3d-gesture-controlled-digital-installation/' rel='bookmark' title='Yahoo! 3D Gesture Controlled Digital Installation'>Yahoo! 3D Gesture Controlled Digital Installation</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lg-falling-floor-digital-elevator-installation/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/LG-Elevator.jpg" length="27764" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/LG-Elevator.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Coke Zero: 70secs To Unlock The 007 In You</title>
		<link>http://www.digitalbuzzblog.com/coke-zero-70secs-to-unlock-the-007-in-you/</link>
		<comments>http://www.digitalbuzzblog.com/coke-zero-70secs-to-unlock-the-007-in-you/#comments</comments>
		<pubDate>Sat, 20 Oct 2012 04:16:57 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Vending Machines]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Videos & Viral Ads]]></category>
		<category><![CDATA[Coke Zero]]></category>
		<category><![CDATA[Coke Zero 007 Game]]></category>
		<category><![CDATA[Coke Zero 007 Vending Machine]]></category>
		<category><![CDATA[Coke Zero Experiential]]></category>
		<category><![CDATA[Coke Zero Game]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12905</guid>
		<description><![CDATA[Check out this Coke Zero challenge for the launch of the new 007 movie&#8230; An entire &#8216;chase&#8217; style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/coke-zero-impossible-made-possible-digital-campaign-website/' rel='bookmark' title='Coke Zero: Impossible Made Possible'>Coke Zero: Impossible Made Possible</a></li>
<li><a href='http://www.digitalbuzzblog.com/coke-zero-tron-livecycle-arg-iphone-app/' rel='bookmark' title='Coke Zero: TRON LiveCycle ARG iPhone App'>Coke Zero: TRON LiveCycle ARG iPhone App</a></li>
<li><a href='http://www.digitalbuzzblog.com/coke-zero-social-facial-profiler/' rel='bookmark' title='Coke Zero: Social Facial Profiler'>Coke Zero: Social Facial Profiler</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/coke-zero-70secs-to-unlock-the-007-in-you/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Coke-Zero-007-2.jpg" length="30712" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Coke-Zero-007-2.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Nike: Live &#8216;Frozen&#8217; Moment Art Installation</title>
		<link>http://www.digitalbuzzblog.com/nike-air-jordan-cp3-live-frozen-moment-art-installation/</link>
		<comments>http://www.digitalbuzzblog.com/nike-air-jordan-cp3-live-frozen-moment-art-installation/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 13:43:59 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Art Installation]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Ambient]]></category>
		<category><![CDATA[Ambient Campaigns]]></category>
		<category><![CDATA[Art Installations]]></category>
		<category><![CDATA[CP3 Frozen Moment Campaign]]></category>
		<category><![CDATA[Experiential Campaigns]]></category>
		<category><![CDATA[Experiential Installations]]></category>
		<category><![CDATA[Jordan Frozen Moment]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Air Jordan]]></category>
		<category><![CDATA[Nike Air Jordan Frozen Moment]]></category>
		<category><![CDATA[Nike Ambient Campaigns]]></category>
		<category><![CDATA[Nike Campaigns]]></category>
		<category><![CDATA[Nike CP3 Frozen Moment]]></category>
		<category><![CDATA[Nike Frozen Moment]]></category>
		<category><![CDATA[Nike Live Frozen Moment]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=12779</guid>
		<description><![CDATA[WOW. If this isn&#8217;t the coolest piece of ambient work I&#8217;ve seen in a while, I&#8217;d be scratching my head as to what would be&#8230; Check out this amazing &#8216;Live&#8217; frozen moment from Nike&#8217;s &#8216;Jordan&#8217; range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-air-show-digital-installation-argentina/' rel='bookmark' title='Nike Air Show: Digital Installation'>Nike Air Show: Digital Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/bbc-frozen-planet-augmented-reality-event/' rel='bookmark' title='BBC: Frozen Planet Augmented Reality Event'>BBC: Frozen Planet Augmented Reality Event</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nike-air-jordan-cp3-live-frozen-moment-art-installation/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Nike-Jordan.jpg" length="41802" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/10/Nike-Jordan.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>NAB: The Honesty Experiments</title>
		<link>http://www.digitalbuzzblog.com/nab-the-honesty-experiments/</link>
		<comments>http://www.digitalbuzzblog.com/nab-the-honesty-experiments/#comments</comments>
		<pubDate>Sun, 01 Jul 2012 12:16:42 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Campaigns]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[User Generated Content]]></category>
		<category><![CDATA[Clemenger BBDO Melbourne.]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[The Honesty Experiments]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11932</guid>
		<description><![CDATA[Here&#8217;s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn&#8217;t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
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<li><a href='http://www.digitalbuzzblog.com/google-chrome-experiments/' rel='bookmark' title='Google Chrome Experiments'>Google Chrome Experiments</a></li>
<li><a href='http://www.digitalbuzzblog.com/google-presents-experiments-in-digital-creativity/' rel='bookmark' title='Google: Experiments In Digital Creativity'>Google: Experiments In Digital Creativity</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nab-the-honesty-experiments/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/07/NAB-e1341144865904.jpg" length="11348" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/07/NAB-e1341144865904.jpg" width="250" height="250" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Unilever: Augmented Reality Cinema Experience</title>
		<link>http://www.digitalbuzzblog.com/paddle-pop-augmented-reality-cinema-experience/</link>
		<comments>http://www.digitalbuzzblog.com/paddle-pop-augmented-reality-cinema-experience/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 11:34:47 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Augmented Reality Cinema Experience]]></category>
		<category><![CDATA[Augmented Reality Installations]]></category>
		<category><![CDATA[Cinema Experiences]]></category>
		<category><![CDATA[Paddle Pop]]></category>
		<category><![CDATA[Streets]]></category>
		<category><![CDATA[Turkey]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11177</guid>
		<description><![CDATA[Unilever&#8217;s &#8220;Paddle Pop&#8221; ice cream brand in Turkey recently turned the hero &#8220;Lion&#8221; mascot into a super hero that appeared in Cinema&#8217;s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/cartoon-network-augmented-reality-show/' rel='bookmark' title='Cartoon Network: Augmented Reality Show'>Cartoon Network: Augmented Reality Show</a></li>
<li><a href='http://www.digitalbuzzblog.com/olympus-pen-augmented-reality-experience/' rel='bookmark' title='Olympus Pen: Augmented Reality Experience'>Olympus Pen: Augmented Reality Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/hotels-com-augmented-reality-experience/' rel='bookmark' title='Hotels.com Augmented Reality Experience'>Hotels.com Augmented Reality Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/paddle-pop-augmented-reality-cinema-experience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Streets-Paddle-Pop-Augmented-Reality.jpg" length="43294" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Streets-Paddle-Pop-Augmented-Reality.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Ford Paris: The Parisian Pinball Park Challenge</title>
		<link>http://www.digitalbuzzblog.com/ford-paris-the-parisian-pinball-park-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/ford-paris-the-parisian-pinball-park-challenge/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 11:03:18 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford Europe]]></category>
		<category><![CDATA[Ford Paris]]></category>
		<category><![CDATA[Ford Pinball Park]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Ogilvy Paris]]></category>
		<category><![CDATA[Parisian Pinball Park]]></category>
		<category><![CDATA[Pinball Park]]></category>
		<category><![CDATA[Pinball Park Challenge]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11097</guid>
		<description><![CDATA[Rumour has it that Parisian drivers really don&#8217;t care about the cars around them and they&#8217;ll drive or park where ever and how ever they like&#8230; And sometimes&#8230; Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/live-park-worlds-first-4d-art-park-experience/' rel='bookmark' title='Live Park: World&#8217;s First 4D Art Park Experience'>Live Park: World&#8217;s First 4D Art Park Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/goldstar-beer-park-fight-facebook-app/' rel='bookmark' title='Goldstar Beer: Park Fight Facebook App'>Goldstar Beer: Park Fight Facebook App</a></li>
<li><a href='http://www.digitalbuzzblog.com/ford-keyfree-app-auto-login-to-everything/' rel='bookmark' title='Ford Keyfree App: Auto Login To Everything'>Ford Keyfree App: Auto Login To Everything</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ford-paris-the-parisian-pinball-park-challenge/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Ford-Paris-Pinball-Park-Challenge.jpg" length="38470" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Ford-Paris-Pinball-Park-Challenge.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Chevy Sonic: The Street Art Robot Car</title>
		<link>http://www.digitalbuzzblog.com/chevy-sonic-the-street-art-robot-car/</link>
		<comments>http://www.digitalbuzzblog.com/chevy-sonic-the-street-art-robot-car/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 03:17:22 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Art Installation]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Online Video Content]]></category>
		<category><![CDATA[Short Films]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Videos & Viral Ads]]></category>
		<category><![CDATA[Webisodes]]></category>
		<category><![CDATA[Art Installations]]></category>
		<category><![CDATA[Chevy Sonic]]></category>
		<category><![CDATA[Chevy Sonic Street Art Robot Car]]></category>
		<category><![CDATA[street art]]></category>
		<category><![CDATA[Street Art Installations]]></category>
		<category><![CDATA[Street Art Robot]]></category>
		<category><![CDATA[Street Art Robot Car]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11084</guid>
		<description><![CDATA[Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ibis-hotels-the-sleep-art-robot/' rel='bookmark' title='Ibis Hotels: The Sleep Art Robot'>Ibis Hotels: The Sleep Art Robot</a></li>
<li><a href='http://www.digitalbuzzblog.com/mountain-dew-street-art-meets-paintball/' rel='bookmark' title='Mountain Dew: Street Art meets Paintball'>Mountain Dew: Street Art meets Paintball</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/chevy-sonic-the-street-art-robot-car/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Chevy-Sonic-Robot.jpg" length="36723" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Chevy-Sonic-Robot.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>KOTEX: The World&#8217;s First Pinterest Campaign</title>
		<link>http://www.digitalbuzzblog.com/kotex-the-worlds-first-pinterest-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/kotex-the-worlds-first-pinterest-campaign/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 05:08:27 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Best Interest Campaign]]></category>
		<category><![CDATA[Best Pinterest Campaigns]]></category>
		<category><![CDATA[Israel]]></category>
		<category><![CDATA[Kotex]]></category>
		<category><![CDATA[Kotex Pinterest Campaign]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Pinterest Advertising Campaigns]]></category>
		<category><![CDATA[Pinterest Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10811</guid>
		<description><![CDATA[With Pinterest being all the rage this year, it wasn&#8217;t going to be long before someone claimed the &#8220;World&#8217;s First Pinterest Campaign&#8221; if it already hasn&#8217;t been claimed somewhere else. Yes, I&#8217;ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz) The campaign was called &#8220;Womens Inspiration Day by KOTEX&#8221; [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/uniqlo-the-pinterest-dry-mesh-project/' rel='bookmark' title='UNIQLO: The Pinterest Dry Mesh Project'>UNIQLO: The Pinterest Dry Mesh Project</a></li>
<li><a href='http://www.digitalbuzzblog.com/video-infographic-pinterest-statistics-stats-facts/' rel='bookmark' title='Video Infographic: Pinterest Statistics &amp; Facts'>Video Infographic: Pinterest Statistics &#038; Facts</a></li>
<li><a href='http://www.digitalbuzzblog.com/virgin-blue-9th-birthday-worlds-biggest-game-of-pass-the-parcel-campaign/' rel='bookmark' title='VirginBlue: Worlds Biggest Pass The Parcel Game'>VirginBlue: Worlds Biggest Pass The Parcel Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/kotex-the-worlds-first-pinterest-campaign/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Kotex-Pinterest-Campaign.jpg" length="42745" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Kotex-Pinterest-Campaign.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Snake the Planet: Projection Mapping Gaming</title>
		<link>http://www.digitalbuzzblog.com/snake-the-planet-projection-mapping-gaming/</link>
		<comments>http://www.digitalbuzzblog.com/snake-the-planet-projection-mapping-gaming/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 12:39:20 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Projection Mapping]]></category>
		<category><![CDATA[Dynamic Projection Mapping]]></category>
		<category><![CDATA[Interactive Projection Mapping]]></category>
		<category><![CDATA[Projection Mapping Games]]></category>
		<category><![CDATA[Snake]]></category>
		<category><![CDATA[Snake Projection Mapping]]></category>
		<category><![CDATA[Snake The Planet]]></category>
		<category><![CDATA[Snake The Planet Projection Game]]></category>
		<category><![CDATA[Snake The Planet Projection Mapping]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10631</guid>
		<description><![CDATA[Everyone loves Snake right? Well how about if that game of Snake just happened to be wheeled out of a car and projected onto any surface? That&#8217;s cool, but now imagine if that game of Snake came with a built in couch and the ability to generate dynamic projection mapped levels no matter where you [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/b-reel-multiplayer-mobile-projection-mapping-game/' rel='bookmark' title='B-Reel Eels: Mobile Projection Mapping Game'>B-Reel Eels: Mobile Projection Mapping Game</a></li>
<li><a href='http://www.digitalbuzzblog.com/samsung-dual-world-3d-projection-face-mapping-on-people/' rel='bookmark' title='Samsung: 3D Projection &#8220;Face&#8221; Mapping'>Samsung: 3D Projection &#8220;Face&#8221; Mapping</a></li>
<li><a href='http://www.digitalbuzzblog.com/new-balance-sneaker-projection-mapping/' rel='bookmark' title='New Balance: Sneaker Projection Mapping'>New Balance: Sneaker Projection Mapping</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/snake-the-planet-projection-mapping-gaming/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Snake-The-Planet-Projection-Mapping.jpg" length="25321" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Snake-The-Planet-Projection-Mapping.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Intel Ultrabook: New Digital Flashmobs</title>
		<link>http://www.digitalbuzzblog.com/intel-ultrabook-new-digital-flashmobs/</link>
		<comments>http://www.digitalbuzzblog.com/intel-ultrabook-new-digital-flashmobs/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 12:17:08 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Outdoor Campaigns]]></category>
		<category><![CDATA[Viral Videos & Viral Ads]]></category>
		<category><![CDATA[Digital Flashmob]]></category>
		<category><![CDATA[Flashmobs]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Laptops]]></category>
		<category><![CDATA[mini pop-up theaters]]></category>
		<category><![CDATA[Ultrabooks]]></category>
		<category><![CDATA[Wi-fi]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10549</guid>
		<description><![CDATA[Here&#8217;s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/intel-me-the-musical-facebook-experience/' rel='bookmark' title='Intel &#8216;Me The Musical&#8217; Facebook Experience'>Intel &#8216;Me The Musical&#8217; Facebook Experience</a></li>
<li><a href='http://www.digitalbuzzblog.com/intel-the-museum-of-me/' rel='bookmark' title='Intel: Museum of Me'>Intel: Museum of Me</a></li>
<li><a href='http://www.digitalbuzzblog.com/intel-discovered-an-xbox-kinect-advergame/' rel='bookmark' title='Intel Discovered: An Xbox Kinect Advergame'>Intel Discovered: An Xbox Kinect Advergame</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/intel-ultrabook-new-digital-flashmobs/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/Intel_Flashmob.jpg" length="35051" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/Intel_Flashmob.jpg" width="200" height="200" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Light Painting: The Volkswagen Art Heist</title>
		<link>http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/</link>
		<comments>http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 12:27:16 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Art Installation]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Light Painting]]></category>
		<category><![CDATA[Light Paintings]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Campaigns]]></category>
		<category><![CDATA[Volkswagen Experiential Campaigns]]></category>
		<category><![CDATA[Volkswagen Light Painting]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8915</guid>
		<description><![CDATA[Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they&#8217;ve created a series of pop-up art galleries that feature &#8220;Light Paintings&#8221; made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/dentsu-stop-motion-3d-light-painting-with-ipad/' rel='bookmark' title='Dentsu: Stop Motion 3D Light Painting iPads'>Dentsu: Stop Motion 3D Light Painting iPads</a></li>
<li><a href='http://www.digitalbuzzblog.com/immaterials-light-painting-the-wifi-world/' rel='bookmark' title='Immaterials: Light Painting The WiFi World'>Immaterials: Light Painting The WiFi World</a></li>
<li><a href='http://www.digitalbuzzblog.com/rippled-light-painting-with-glow-sticks/' rel='bookmark' title='Rippled: Light Painting With Glow Sticks'>Rippled: Light Painting With Glow Sticks</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Virgin Mobile FreeFest: The Echo Temple</title>
		<link>http://www.digitalbuzzblog.com/virgin-mobile-freefest-the-echo-temple-installation/</link>
		<comments>http://www.digitalbuzzblog.com/virgin-mobile-freefest-the-echo-temple-installation/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 14:11:49 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[Kyocera Echo Temple]]></category>
		<category><![CDATA[Music Installations]]></category>
		<category><![CDATA[Virgin]]></category>
		<category><![CDATA[Virgin Mobile]]></category>
		<category><![CDATA[Virgin Mobile Echo Temple]]></category>
		<category><![CDATA[Virgin Mobile FreeFest]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8724</guid>
		<description><![CDATA[An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn&#8217;t just about body movement, you could use fans that had special (rather weird) symbols printed [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/virgin-groups-new-web-portal-design/' rel='bookmark' title='Virgin Group&#8217;s New Web Portal Re-Design'>Virgin Group&#8217;s New Web Portal Re-Design</a></li>
<li><a href='http://www.digitalbuzzblog.com/virgin-book-holidays-by-weather-forecast/' rel='bookmark' title='Virgin: Book Holidays By Weather Forecast'>Virgin: Book Holidays By Weather Forecast</a></li>
<li><a href='http://www.digitalbuzzblog.com/mobile-report-2011-in-depth-mobile-web-typology/' rel='bookmark' title='Mobile Report: In-Depth Mobile Web Typology'>Mobile Report: In-Depth Mobile Web Typology</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/virgin-mobile-freefest-the-echo-temple-installation/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Durex: The Lover&#8217;s Fortune Teller Installation</title>
		<link>http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/</link>
		<comments>http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 21:30:06 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Durex Fortune Teller]]></category>
		<category><![CDATA[Durex Fortune Teller Campaign]]></category>
		<category><![CDATA[Durex Fortune Teller Installation]]></category>
		<category><![CDATA[Durex Lovers Fortune Teller]]></category>
		<category><![CDATA[Durex Taiwan]]></category>
		<category><![CDATA[Durex Taiwan Fortune Teller Campaign]]></category>
		<category><![CDATA[Experiential Installations]]></category>
		<category><![CDATA[Fortune Teller Installation]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[Sampling]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8594</guid>
		<description><![CDATA[Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and&#8230; well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover&#8217;s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/doritos-lovers-agumented-reality/' rel='bookmark' title='Doritos Lovers &amp; Augmented Reality'>Doritos Lovers &#038; Augmented Reality</a></li>
<li><a href='http://www.digitalbuzzblog.com/slideshare-fortune-100-social-media-statistics-2012/' rel='bookmark' title='SlideShare: Fortune 100 Social Media Stats 2012'>SlideShare: Fortune 100 Social Media Stats 2012</a></li>
<li><a href='http://www.digitalbuzzblog.com/infographic-fortune-500-social-media-statistics/' rel='bookmark' title='Infographic: Fortune 500 Social Media Statistics'>Infographic: Fortune 500 Social Media Statistics</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Ariel Fashion Shoot: Facebook Game Installation</title>
		<link>http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/</link>
		<comments>http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 02:33:10 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Ariel]]></category>
		<category><![CDATA[Ariel Facebook Game]]></category>
		<category><![CDATA[Ariel Fashion Shoot]]></category>
		<category><![CDATA[Ariel Fashion Shoot Facebook Game]]></category>
		<category><![CDATA[B-Reel]]></category>
		<category><![CDATA[Digital Convergence]]></category>
		<category><![CDATA[Real World Social Installation]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8440</guid>
		<description><![CDATA[Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It&#8217;s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi &#038; Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/playstation-shoot-my-truck-social-installation/' rel='bookmark' title='PlayStation: Shoot My Truck Social Installation'>PlayStation: Shoot My Truck Social Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/tweet-to-shoot-social-nurf-gun-wars/' rel='bookmark' title='Tweet To Shoot: Social Nurf Gun Wars'>Tweet To Shoot: Social Nurf Gun Wars</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>McDonald&#8217;s: Dollar Drink Days Experiential</title>
		<link>http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/</link>
		<comments>http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 13:04:40 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Experiential Installations]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[McDonald's Dollar Drink Days Experiential]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8167</guid>
		<description><![CDATA[Here is a great idea to kick off the week, and while it&#8217;s not digital by any means, I&#8217;m sure you&#8217;ll enjoy it just the same! McDonald&#8217;s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/mcdonalds-the-train-timetable/' rel='bookmark' title='McDonalds: The Train Timetable'>McDonalds: The Train Timetable</a></li>
<li><a href='http://www.digitalbuzzblog.com/saw-vii-photobooth-trap-experiential/' rel='bookmark' title='SAW VII: Photobooth Trap Experiential'>SAW VII: Photobooth Trap Experiential</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>The LivingSocial Taxi Experiment</title>
		<link>http://www.digitalbuzzblog.com/the-livingsocial-taxi-experiment/</link>
		<comments>http://www.digitalbuzzblog.com/the-livingsocial-taxi-experiment/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 06:02:58 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing Campaigns]]></category>
		<category><![CDATA[Living Social Taxi Experiential]]></category>
		<category><![CDATA[LivingSocial Cab]]></category>
		<category><![CDATA[LivingSocial Experiment]]></category>
		<category><![CDATA[LivingSocial Taxi]]></category>
		<category><![CDATA[LivingSocial Taxi Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8136</guid>
		<description><![CDATA[Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/doodlr-an-instant-interaction-experiment/' rel='bookmark' title='Doodlr: An Instant Interaction Experiment'>Doodlr: An Instant Interaction Experiment</a></li>
<li><a href='http://www.digitalbuzzblog.com/klms-passenger-social-surprise-experiment-case-study/' rel='bookmark' title='KLM&#8217;s Passenger Social Surprise Experiment'>KLM&#8217;s Passenger Social Surprise Experiment</a></li>
<li><a href='http://www.digitalbuzzblog.com/jam-with-chrome-an-html-5-experiment/' rel='bookmark' title='JAM With Chrome: An HTML 5 Experiment'>JAM With Chrome: An HTML 5 Experiment</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/the-livingsocial-taxi-experiment/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Isaiah VS Fabio in Old Spice Internet Duel</title>
		<link>http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/</link>
		<comments>http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 13:06:42 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Videos & Viral Ads]]></category>
		<category><![CDATA[Webisodes]]></category>
		<category><![CDATA[YouTube Campaigns]]></category>
		<category><![CDATA[Internet Duel Live Internet Duel]]></category>
		<category><![CDATA[Isaiah VS Fabio Internet Duel]]></category>
		<category><![CDATA[Isaiah VS Fabio Old Spice Campaign]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[Old Spice Internet Duel]]></category>
		<category><![CDATA[Old Spice Internet Duel Campaign]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Viral Campaigns]]></category>
		<category><![CDATA[W+K]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7940</guid>
		<description><![CDATA[And so it begins&#8230; Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/old-spice-twitter-social-video-replies/' rel='bookmark' title='Old Spice Sends Personal Twitter Video Replies'>Old Spice Sends Personal Twitter Video Replies</a></li>
<li><a href='http://www.digitalbuzzblog.com/old-spice-behind-the-scenes-video-for-fiji-commercial/' rel='bookmark' title='Old Spice: Behind The Scenes Video'>Old Spice: Behind The Scenes Video</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>T-Mobile: Real Life Angry Birds Experiential</title>
		<link>http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/</link>
		<comments>http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 05:01:23 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Angry Birds Campaigns]]></category>
		<category><![CDATA[Angry Birds Experiential]]></category>
		<category><![CDATA[Angry Birds Installation]]></category>
		<category><![CDATA[Experiential Campaigns]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[Real Angry Birds]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[T-Mobile Real Life Angry Birds]]></category>
		<category><![CDATA[T-Mobile Spain]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7472</guid>
		<description><![CDATA[Forgive me for being a little late on this one, I&#8217;ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven&#8217;t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who&#8217;ve taken [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/angry-birds-peace-treaty-goes-viral/' rel='bookmark' title='Angry Birds Peace Treaty Goes Viral'>Angry Birds Peace Treaty Goes Viral</a></li>
<li><a href='http://www.digitalbuzzblog.com/mario-vs-angry-birds/' rel='bookmark' title='Mario Vs Angry Birds (Godfather Parody Video)'>Mario Vs Angry Birds (Godfather Parody Video)</a></li>
<li><a href='http://www.digitalbuzzblog.com/nokia-interactive-angry-birds-experience/' rel='bookmark' title='Nokia: Interactive Angry Birds Experience'>Nokia: Interactive Angry Birds Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Burberry &#8220;Holographic&#8221; Catwalk Show In Beijing</title>
		<link>http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/</link>
		<comments>http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 13:43:22 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Instore Experiences]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[Burberry]]></category>
		<category><![CDATA[Burberry Beijing Show]]></category>
		<category><![CDATA[Burberry Holograms]]></category>
		<category><![CDATA[Burberry Holographic Catwalk]]></category>
		<category><![CDATA[Catwalk]]></category>
		<category><![CDATA[holograms]]></category>
		<category><![CDATA[Holographic Illusion]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6544</guid>
		<description><![CDATA[Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special &#8220;Holographic&#8221; Catwalk show that featured just 6 &#8220;real&#8221; models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/topshop-real-time-catwalk-customisation/' rel='bookmark' title='Topshop: Real Time Catwalk Customisation'>Topshop: Real Time Catwalk Customisation</a></li>
<li><a href='http://www.digitalbuzzblog.com/one-show-fiat-eco-drive-wins-best-interactive-digital-campaign/' rel='bookmark' title='One Show: Fiat Eco Drive Wins Best In Show'>One Show: Fiat Eco Drive Wins Best In Show</a></li>
<li><a href='http://www.digitalbuzzblog.com/coachella-tupacs-3d-holographic-cameo/' rel='bookmark' title='Coachella: Tupac&#8217;s 3D Holographic Cameo'>Coachella: Tupac&#8217;s 3D Holographic Cameo</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Foursquare Check In Activated Dog Treats!</title>
		<link>http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/</link>
		<comments>http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 12:30:18 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Foursquare Advertising Campaigns]]></category>
		<category><![CDATA[Foursquare Campaigns]]></category>
		<category><![CDATA[Foursquare Check In Campaign]]></category>
		<category><![CDATA[Foursquare Digital Installations]]></category>
		<category><![CDATA[Foursquare Installations]]></category>
		<category><![CDATA[GranataPet]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6261</guid>
		<description><![CDATA[If you can excuse the demo video, you&#8217;ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/' rel='bookmark' title='Jimmy Choo Foursquare Treasure Hunt'>Jimmy Choo Foursquare Treasure Hunt</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-nokia-foursquare-gifting-machine/' rel='bookmark' title='The Nokia Foursquare Gifting Machine'>The Nokia Foursquare Gifting Machine</a></li>
<li><a href='http://www.digitalbuzzblog.com/creature-greeter-the-client-check-in-app/' rel='bookmark' title='Creature Greeter: The Client Check-In App'>Creature Greeter: The Client Check-In App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Crysis 2: Live Alien Invasions Experiential</title>
		<link>http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/</link>
		<comments>http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 13:48:58 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Crysis]]></category>
		<category><![CDATA[Crysis 2]]></category>
		<category><![CDATA[Crysis 2 Campaign]]></category>
		<category><![CDATA[Crysis 2 Game Launch Campaign]]></category>
		<category><![CDATA[Crysis 2 Projection Mapping]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6229</guid>
		<description><![CDATA[Crysis 2 hits the shelves today and with that, they&#8217;ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that would be projected [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/nike-grid-experiential-campaign-london/' rel='bookmark' title='Nike Grid: Experiential ARG Campaign'>Nike Grid: Experiential ARG Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/budweiser-poolball-experiential-campaign/' rel='bookmark' title='Budweiser &#8220;Poolball&#8221; Experiential Campaign'>Budweiser &#8220;Poolball&#8221; Experiential Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/qualcomm-augmented-reality-experiential-mobile-campaign/' rel='bookmark' title='Qualcomm: AR Experiential Mobile Campaign'>Qualcomm: AR Experiential Mobile Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Lipton Ice Green Tea: Positive Projects Sydney</title>
		<link>http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/</link>
		<comments>http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 10:00:56 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Lipton]]></category>
		<category><![CDATA[Lipton Ice Green Tea]]></category>
		<category><![CDATA[Lipton Ice Tea]]></category>
		<category><![CDATA[Lipton Positive Projects]]></category>
		<category><![CDATA[Positive Projects]]></category>
		<category><![CDATA[Positive Projects #1]]></category>
		<category><![CDATA[Positive Projects Sydney]]></category>
		<category><![CDATA[Soap Creative]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6136</guid>
		<description><![CDATA[Here is something pretty cool, different, green and local from Lipton, who have just launched their first &#8220;positive projects&#8221; urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing &#8220;green&#8221; work of art on the streets of Sydney. It&#8217;s the first in a serious of new &#8220;green&#8221; [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/' rel='bookmark' title='Lipton Milk Tea: Chinese Viral Case Study'>Lipton Milk Tea: Chinese Viral Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/b-reel-london-rd-projects-party-2011/' rel='bookmark' title='B-Reel London Prototype Projects Party 2011'>B-Reel London Prototype Projects Party 2011</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Europcar: Crush Hour Campaign Case Study</title>
		<link>http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 13:42:45 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Crush Hour Campaign Case Study]]></category>
		<category><![CDATA[Europcar]]></category>
		<category><![CDATA[Europcar Crush Hour]]></category>
		<category><![CDATA[Europcar Crush Hour Campaign]]></category>
		<category><![CDATA[Europcar Crush Hour Campaign Case Study]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Ogilvy Paris]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5711</guid>
		<description><![CDATA[Here is an experiential campaign that is a little different&#8230; Ogilvy Paris set out to drive acquisition for Europcar&#8217;s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a &#8220;punked&#8221; style prank that towed unsuspecting people&#8217;s cars away, replacing them with crushed cube cars, and a number to call [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/' rel='bookmark' title='UN Voices Campaign &#8211; Case Study'>UN Voices Campaign &#8211; Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Burgeranch Combina: The HACK Campaign</title>
		<link>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 12:48:29 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Burgeranch Combina]]></category>
		<category><![CDATA[Burgeranch Combina HACK Campaign]]></category>
		<category><![CDATA[McCann Erickson]]></category>
		<category><![CDATA[McCann Erickson Israel]]></category>
		<category><![CDATA[The HACK Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5686</guid>
		<description><![CDATA[Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called &#8220;combina&#8221; which basically means &#8220;outsmarting the system&#8221; with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the &#8220;combina&#8221; [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/editors-pr-hack-google-maps-mashup/' rel='bookmark' title='Editors PR Hack: Google Street View Mashup'>Editors PR Hack: Google Street View Mashup</a></li>
<li><a href='http://www.digitalbuzzblog.com/deus-digital-campaign-case-study-israel/' rel='bookmark' title='DEUS: Digital Campaign Case-Study Israel'>DEUS: Digital Campaign Case-Study Israel</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-500-digital-campaign/' rel='bookmark' title='The $500 Digital Campaign'>The $500 Digital Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Vodafone&#8217;s Power Pinata Facebook Challenge</title>
		<link>http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/#comments</comments>
		<pubDate>Sun, 05 Dec 2010 13:03:32 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Best Vodafone Campaigns]]></category>
		<category><![CDATA[Best Vodafone Digital Campaigns]]></category>
		<category><![CDATA[Power Pinata Campaign]]></category>
		<category><![CDATA[Power Pinata Facebook App]]></category>
		<category><![CDATA[Power Pinata Facebook Campaign]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Vodafone Campaigns]]></category>
		<category><![CDATA[Vodafone Digital Campaigns]]></category>
		<category><![CDATA[Vodafone Power Pinata]]></category>
		<category><![CDATA[Vodafone Power Pinata App]]></category>
		<category><![CDATA[Vodafone Power Pinata Campaign]]></category>
		<category><![CDATA[Vodafone Power Pinata Facebook Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5327</guid>
		<description><![CDATA[Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i&#8217;d ever seen a robot smash a piñata with a baseball bat! Unfortunately I&#8217;d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/digital-buzz-makes-ad-age-power-150/' rel='bookmark' title='Digital Buzz Makes Ad Age Power 150!'>Digital Buzz Makes Ad Age Power 150!</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-take-mokum-graffiti-challenge-case-study/' rel='bookmark' title='Nike+ Graffiti Challenge Case Study'>Nike+ Graffiti Challenge Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Onitsuka Tiger: Facebook Places Campaign</title>
		<link>http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 13:36:18 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Australian Facebook Places Campaign]]></category>
		<category><![CDATA[Facebook Places Campaign]]></category>
		<category><![CDATA[Facebook Places Campaigns]]></category>
		<category><![CDATA[Onitsuka Tiger Campaigns]]></category>
		<category><![CDATA[Onitsuka Tiger Facebook Places Campaign]]></category>
		<category><![CDATA[Onitsuka Tiger Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5225</guid>
		<description><![CDATA[Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen in Australia, that [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/nike-sneak-destroy-on-facebook-places/' rel='bookmark' title='Nike: Sneak &amp; Destroy On Facebook Places'>Nike: Sneak &#038; Destroy On Facebook Places</a></li>
<li><a href='http://www.digitalbuzzblog.com/coca-cola-the-facebook-places-recycling-king/' rel='bookmark' title='Coca-Cola: The Facebook Places Recycling King'>Coca-Cola: The Facebook Places Recycling King</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>St John Ambulance: Popcorn Cinema Experiential</title>
		<link>http://www.digitalbuzzblog.com/st-john-ambulance-popcorn-cinema-experiential/</link>
		<comments>http://www.digitalbuzzblog.com/st-john-ambulance-popcorn-cinema-experiential/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 11:20:13 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Experiential Campaigns]]></category>
		<category><![CDATA[GolinHarris]]></category>
		<category><![CDATA[Guerrilla Marketing Campaigns]]></category>
		<category><![CDATA[St John Ambulance]]></category>
		<category><![CDATA[St John Ambulance Popcorn Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5149</guid>
		<description><![CDATA[This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
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<li><a href='http://www.digitalbuzzblog.com/the-popinator-voice-activated-popcorn-machine/' rel='bookmark' title='The Popinator: Voice Activated Popcorn Machine'>The Popinator: Voice Activated Popcorn Machine</a></li>
<li><a href='http://www.digitalbuzzblog.com/bmw-creates-cinema-ad-afterimage/' rel='bookmark' title='BMW Creates A Cinema &#8220;Afterimage&#8221; Ad'>BMW Creates A Cinema &#8220;Afterimage&#8221; Ad</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/st-john-ambulance-popcorn-cinema-experiential/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>MINI Getaway ARG In Stockholm</title>
		<link>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/</link>
		<comments>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 13:33:05 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[ARG Campaigns]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Alternate Reality Games]]></category>
		<category><![CDATA[Alternate Reality Gaming]]></category>
		<category><![CDATA[MINI Alternate Reality Game]]></category>
		<category><![CDATA[MINI Alternate Reality Game Stockholm]]></category>
		<category><![CDATA[MINI ARG Campaign]]></category>
		<category><![CDATA[MINI Digital Campaigns]]></category>
		<category><![CDATA[MINI Getaway]]></category>
		<category><![CDATA[MINI Getaway ARG]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5140</guid>
		<description><![CDATA[Every now and then you come across a campaign idea that&#8217;s seriously cool, and those ideas can&#8217;t always be Old Spice&#8230; But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/mini-fan-the-flame-mini-fan-the-flame-social-installation/' rel='bookmark' title='MINI: Fan The Flame Social Installation'>MINI: Fan The Flame Social Installation</a></li>
<li><a href='http://www.digitalbuzzblog.com/mini-psychic-roadster-ads-that-know-your-future/' rel='bookmark' title='MINI Psychic: Ads That Know Your future'>MINI Psychic: Ads That Know Your future</a></li>
<li><a href='http://www.digitalbuzzblog.com/mini-clubman-viral-ad-fake/' rel='bookmark' title='MINI Clubman Viral Ad &#8220;Fake&#8221;'>MINI Clubman Viral Ad &#8220;Fake&#8221;</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Flimé &#8211; The Cannibal Restaurant Case Study</title>
		<link>http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 12:49:16 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Guerrilla Campaigns]]></category>
		<category><![CDATA[Guerrilla Marketing Campaigns]]></category>
		<category><![CDATA[The Cannibal Restaurant]]></category>
		<category><![CDATA[The Cannibal Restaurant Case Study]]></category>
		<category><![CDATA[Vegetarian Foundation Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5108</guid>
		<description><![CDATA[This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it&#8217;s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz. So when the restaurant called for people to donate body parts, [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/sony-ericsson-xperiments-case-study/' rel='bookmark' title='Sony Ericsson Xperiments Case Study'>Sony Ericsson Xperiments Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/skoda-interactive-boot-tv-commercial-case-study/' rel='bookmark' title='Skoda: Interactive Boot TVC Case Study'>Skoda: Interactive Boot TVC Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>IKEA: 3D Chalk Art On Sydney Harbour</title>
		<link>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/</link>
		<comments>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 13:13:25 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Ikea Campaigns]]></category>
		<category><![CDATA[IKEA Catalogues Australia]]></category>
		<category><![CDATA[IKEA Catalogues Sydney]]></category>
		<category><![CDATA[IKEA Experiential]]></category>
		<category><![CDATA[IKEA Experiential Campaigns]]></category>
		<category><![CDATA[IKEA Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=4898</guid>
		<description><![CDATA[This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/' rel='bookmark' title='IKEA BERÖRA: The iPad Glove Kit'>IKEA BERÖRA: The iPad Glove Kit</a></li>
<li><a href='http://www.digitalbuzzblog.com/ikea-iphone-app-the-2010-catalogue/' rel='bookmark' title='IKEA iPhone App: The 2010 Catalogue'>IKEA iPhone App: The 2010 Catalogue</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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