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><channel><title>Digital Buzz Blog&#187; Guerrilla Marketing</title> <atom:link href="http://www.digitalbuzzblog.com/category/guerrilla-marketing/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Light Painting: The Volkswagen Art Heist</title><link>http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/</link> <comments>http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/#comments</comments> <pubDate>Thu, 13 Oct 2011 12:27:16 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Art Installation]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Light Painting]]></category> <category><![CDATA[Light Paintings]]></category> <category><![CDATA[Volkswagen]]></category> <category><![CDATA[Volkswagen Campaigns]]></category> <category><![CDATA[Volkswagen Experiential Campaigns]]></category> <category><![CDATA[Volkswagen Light Painting]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8915</guid> <description><![CDATA[Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they&#8217;ve created a series of pop-up art galleries that feature &#8220;Light Paintings&#8221; made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/dentsu-stop-motion-3d-light-painting-with-ipad/' rel='bookmark' title='Dentsu: Stop Motion 3D Light Painting iPads'>Dentsu: Stop Motion 3D Light Painting iPads</a></li><li><a
href='http://www.digitalbuzzblog.com/immaterials-light-painting-the-wifi-world/' rel='bookmark' title='Immaterials: Light Painting The WiFi World'>Immaterials: Light Painting The WiFi World</a></li><li><a
href='http://www.digitalbuzzblog.com/rippled-light-painting-with-glow-sticks/' rel='bookmark' title='Rippled: Light Painting With Glow Sticks'>Rippled: Light Painting With Glow Sticks</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/light-painting-the-volkswagen-art-heist/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Virgin Mobile FreeFest: The Echo Temple</title><link>http://www.digitalbuzzblog.com/virgin-mobile-freefest-the-echo-temple-installation/</link> <comments>http://www.digitalbuzzblog.com/virgin-mobile-freefest-the-echo-temple-installation/#comments</comments> <pubDate>Thu, 29 Sep 2011 14:11:49 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Event Marketing]]></category> <category><![CDATA[installations]]></category> <category><![CDATA[Kyocera Echo Temple]]></category> <category><![CDATA[Music Installations]]></category> <category><![CDATA[Virgin]]></category> <category><![CDATA[Virgin Mobile]]></category> <category><![CDATA[Virgin Mobile Echo Temple]]></category> <category><![CDATA[Virgin Mobile FreeFest]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8724</guid> <description><![CDATA[An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn&#8217;t just about body movement, you could use fans that had special (rather weird) symbols printed [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/virgin-groups-new-web-portal-design/' rel='bookmark' title='Virgin Group&#8217;s New Web Portal Re-Design'>Virgin Group&#8217;s New Web Portal Re-Design</a></li><li><a
href='http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/' rel='bookmark' title='Ariel Fashion Shoot: Facebook Game Installation'>Ariel Fashion Shoot: Facebook Game Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/virgin-book-holidays-by-weather-forecast/' rel='bookmark' title='Virgin: Book Holidays By Weather Forecast'>Virgin: Book Holidays By Weather Forecast</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/virgin-mobile-freefest-the-echo-temple-installation/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Durex: The Lover&#8217;s Fortune Teller Installation</title><link>http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/</link> <comments>http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/#comments</comments> <pubDate>Mon, 19 Sep 2011 21:30:06 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Durex Fortune Teller]]></category> <category><![CDATA[Durex Fortune Teller Campaign]]></category> <category><![CDATA[Durex Fortune Teller Installation]]></category> <category><![CDATA[Durex Lovers Fortune Teller]]></category> <category><![CDATA[Durex Taiwan]]></category> <category><![CDATA[Durex Taiwan Fortune Teller Campaign]]></category> <category><![CDATA[Experiential Installations]]></category> <category><![CDATA[Fortune Teller Installation]]></category> <category><![CDATA[installations]]></category> <category><![CDATA[Sampling]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8594</guid> <description><![CDATA[Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and&#8230; well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover&#8217;s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-transparent-walls-campaign/' rel='bookmark' title='Mercedes-Benz: Transparent Walls Installation'>Mercedes-Benz: Transparent Walls Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/' rel='bookmark' title='Ariel Fashion Shoot: Facebook Game Installation'>Ariel Fashion Shoot: Facebook Game Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/death-penalty-take-a-stand-digital-installation/' rel='bookmark' title='Death Penalty: Take A Stand Digital Installation'>Death Penalty: Take A Stand Digital Installation</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Ariel Fashion Shoot: Facebook Game Installation</title><link>http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/</link> <comments>http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/#comments</comments> <pubDate>Sun, 04 Sep 2011 02:33:10 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Ariel]]></category> <category><![CDATA[Ariel Facebook Game]]></category> <category><![CDATA[Ariel Fashion Shoot]]></category> <category><![CDATA[Ariel Fashion Shoot Facebook Game]]></category> <category><![CDATA[B-Reel]]></category> <category><![CDATA[Digital Convergence]]></category> <category><![CDATA[Real World Social Installation]]></category> <category><![CDATA[Saatchi & Saatchi]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8440</guid> <description><![CDATA[Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It&#8217;s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi &#038; Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/' rel='bookmark' title='Durex: The Lover&#8217;s Fortune Teller Installation'>Durex: The Lover&#8217;s Fortune Teller Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/b-reel-london-rd-projects-party-2011/' rel='bookmark' title='B-Reel London Prototype Projects Party 2011'>B-Reel London Prototype Projects Party 2011</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>McDonald&#8217;s: Dollar Drink Days Experiential</title><link>http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/</link> <comments>http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/#comments</comments> <pubDate>Sun, 07 Aug 2011 13:04:40 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Experiential Installations]]></category> <category><![CDATA[McDonald's]]></category> <category><![CDATA[McDonald's Dollar Drink Days Experiential]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8167</guid> <description><![CDATA[Here is a great idea to kick off the week, and while it&#8217;s not digital by any means, I&#8217;m sure you&#8217;ll enjoy it just the same! McDonald&#8217;s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/saw-vii-photobooth-trap-experiential/' rel='bookmark' title='SAW VII: Photobooth Trap Experiential'>SAW VII: Photobooth Trap Experiential</a></li><li><a
href='http://www.digitalbuzzblog.com/malibu-drink-mixer/' rel='bookmark' title='Malibu Drink Mixer &#8211; Hear Your Drink'>Malibu Drink Mixer &#8211; Hear Your Drink</a></li><li><a
href='http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/' rel='bookmark' title='Crysis 2: Live Alien Invasions Experiential'>Crysis 2: Live Alien Invasions Experiential</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>The LivingSocial Taxi Experiment</title><link>http://www.digitalbuzzblog.com/the-livingsocial-taxi-experiment/</link> <comments>http://www.digitalbuzzblog.com/the-livingsocial-taxi-experiment/#comments</comments> <pubDate>Sat, 06 Aug 2011 06:02:58 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Guerrilla Marketing Campaigns]]></category> <category><![CDATA[Living Social Taxi Experiential]]></category> <category><![CDATA[LivingSocial Cab]]></category> <category><![CDATA[LivingSocial Experiment]]></category> <category><![CDATA[LivingSocial Taxi]]></category> <category><![CDATA[LivingSocial Taxi Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8136</guid> <description><![CDATA[Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/' rel='bookmark' title='McDonald&#8217;s: Dollar Drink Days Experiential'>McDonald&#8217;s: Dollar Drink Days Experiential</a></li><li><a
href='http://www.digitalbuzzblog.com/the-worlds-first-animated-tattoo/' rel='bookmark' title='The World&#8217;s First Animated Tattoo'>The World&#8217;s First Animated Tattoo</a></li><li><a
href='http://www.digitalbuzzblog.com/durex-the-lovers-fortune-teller-installation/' rel='bookmark' title='Durex: The Lover&#8217;s Fortune Teller Installation'>Durex: The Lover&#8217;s Fortune Teller Installation</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-livingsocial-taxi-experiment/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Isaiah VS Fabio in Old Spice Internet Duel</title><link>http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/</link> <comments>http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/#comments</comments> <pubDate>Tue, 26 Jul 2011 13:06:42 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Webisodes]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[Internet Duel Live Internet Duel]]></category> <category><![CDATA[Isaiah VS Fabio Internet Duel]]></category> <category><![CDATA[Isaiah VS Fabio Old Spice Campaign]]></category> <category><![CDATA[Old Spice]]></category> <category><![CDATA[Old Spice Internet Duel]]></category> <category><![CDATA[Old Spice Internet Duel Campaign]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[W+K]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7940</guid> <description><![CDATA[And so it begins&#8230; Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/old-spice-twitter-social-video-replies/' rel='bookmark' title='Old Spice Sends Personal Twitter Video Replies'>Old Spice Sends Personal Twitter Video Replies</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-the-winning-phone-call-new-old-spice-ad/' rel='bookmark' title='Old Spice: Super Fan Phone Call + The New Ad'>Old Spice: Super Fan Phone Call + The New Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/isaiah-vs-fabio-in-old-spice-internet-duel/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>T-Mobile: Real Life Angry Birds Experiential</title><link>http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/</link> <comments>http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/#comments</comments> <pubDate>Wed, 15 Jun 2011 05:01:23 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Angry Birds Campaigns]]></category> <category><![CDATA[Angry Birds Experiential]]></category> <category><![CDATA[Angry Birds Installation]]></category> <category><![CDATA[Experiential Campaigns]]></category> <category><![CDATA[installations]]></category> <category><![CDATA[Real Angry Birds]]></category> <category><![CDATA[T-Mobile]]></category> <category><![CDATA[T-Mobile Real Life Angry Birds]]></category> <category><![CDATA[T-Mobile Spain]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7472</guid> <description><![CDATA[Forgive me for being a little late on this one, I&#8217;ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven&#8217;t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who&#8217;ve taken [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/angry-birds-peace-treaty-goes-viral/' rel='bookmark' title='Angry Birds Peace Treaty Goes Viral'>Angry Birds Peace Treaty Goes Viral</a></li><li><a
href='http://www.digitalbuzzblog.com/mario-vs-angry-birds/' rel='bookmark' title='Mario Vs Angry Birds (Godfather Parody Video)'>Mario Vs Angry Birds (Godfather Parody Video)</a></li><li><a
href='http://www.digitalbuzzblog.com/nokia-interactive-angry-birds-experience/' rel='bookmark' title='Nokia: Interactive Angry Birds Experience'>Nokia: Interactive Angry Birds Experience</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/t-mobile-real-life-angry-birds-experiential/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Burberry &#8220;Holographic&#8221; Catwalk Show In Beijing</title><link>http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/</link> <comments>http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/#comments</comments> <pubDate>Mon, 18 Apr 2011 13:43:22 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Billboards]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Beijing]]></category> <category><![CDATA[Burberry]]></category> <category><![CDATA[Burberry Beijing Show]]></category> <category><![CDATA[Burberry Holograms]]></category> <category><![CDATA[Burberry Holographic Catwalk]]></category> <category><![CDATA[Catwalk]]></category> <category><![CDATA[holograms]]></category> <category><![CDATA[Holographic Illusion]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6544</guid> <description><![CDATA[Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special &#8220;Holographic&#8221; Catwalk show that featured just 6 &#8220;real&#8221; models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/daffys-interactive-peep-show-in-nyc/' rel='bookmark' title='Daffy&#8217;s Interactive Peep Show in NYC'>Daffy&#8217;s Interactive Peep Show in NYC</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-air-show-digital-installation-argentina/' rel='bookmark' title='Nike Air Show: Digital Installation'>Nike Air Show: Digital Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/one-show-fiat-eco-drive-wins-best-interactive-digital-campaign/' rel='bookmark' title='One Show: Fiat Eco Drive Wins Best In Show'>One Show: Fiat Eco Drive Wins Best In Show</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/burberry-holographic-catwalk-show-in-beijing/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Foursquare Check In Activated Dog Treats!</title><link>http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/</link> <comments>http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/#comments</comments> <pubDate>Mon, 28 Mar 2011 12:30:18 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Billboards]]></category> <category><![CDATA[Digital Installations]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Foursquare Advertising Campaigns]]></category> <category><![CDATA[Foursquare Campaigns]]></category> <category><![CDATA[Foursquare Check In Campaign]]></category> <category><![CDATA[Foursquare Digital Installations]]></category> <category><![CDATA[Foursquare Installations]]></category> <category><![CDATA[GranataPet]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6261</guid> <description><![CDATA[If you can excuse the demo video, you&#8217;ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-nokia-foursquare-gifting-machine/' rel='bookmark' title='The Nokia Foursquare Gifting Machine'>The Nokia Foursquare Gifting Machine</a></li><li><a
href='http://www.digitalbuzzblog.com/jimmy-choo-foursquare-treasure-hunt/' rel='bookmark' title='Jimmy Choo Foursquare Treasure Hunt'>Jimmy Choo Foursquare Treasure Hunt</a></li><li><a
href='http://www.digitalbuzzblog.com/tesco-homeplus-qr-code-activated-virtual-stores/' rel='bookmark' title='Tesco: QR Code Activated Virtual Stores'>Tesco: QR Code Activated Virtual Stores</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/foursquare-check-in-activated-dog-treats/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Crysis 2: Live Alien Invasions Experiential</title><link>http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/</link> <comments>http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/#comments</comments> <pubDate>Thu, 24 Mar 2011 13:48:58 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Crysis]]></category> <category><![CDATA[Crysis 2]]></category> <category><![CDATA[Crysis 2 Campaign]]></category> <category><![CDATA[Crysis 2 Game Launch Campaign]]></category> <category><![CDATA[Crysis 2 Projection Mapping]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6229</guid> <description><![CDATA[Crysis 2 hits the shelves today and with that, they&#8217;ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that would be projected [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/wk-radio-is-on/' rel='bookmark' title='New W+K Radio is live for creatives'>New W+K Radio is live for creatives</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-grid-experiential-campaign-london/' rel='bookmark' title='Nike Grid: Experiential ARG Campaign'>Nike Grid: Experiential ARG Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/qualcomm-augmented-reality-experiential-mobile-campaign/' rel='bookmark' title='Qualcomm: AR Experiential Mobile Campaign'>Qualcomm: AR Experiential Mobile Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/crysis-2-live-alien-invasions-experiential/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Lipton Ice Green Tea: Positive Projects Sydney</title><link>http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/</link> <comments>http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/#comments</comments> <pubDate>Wed, 09 Mar 2011 10:00:56 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Lipton]]></category> <category><![CDATA[Lipton Ice Green Tea]]></category> <category><![CDATA[Lipton Ice Tea]]></category> <category><![CDATA[Lipton Positive Projects]]></category> <category><![CDATA[Positive Projects]]></category> <category><![CDATA[Positive Projects #1]]></category> <category><![CDATA[Positive Projects Sydney]]></category> <category><![CDATA[Soap Creative]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6136</guid> <description><![CDATA[Here is something pretty cool, different, green and local from Lipton, who have just launched their first &#8220;positive projects&#8221; urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing &#8220;green&#8221; work of art on the streets of Sydney. It&#8217;s the first in a serious of new &#8220;green&#8221; [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/happy-new-year-from-digital-buzz/' rel='bookmark' title='Happy New Year From Digital Buzz!'>Happy New Year From Digital Buzz!</a></li><li><a
href='http://www.digitalbuzzblog.com/becks-green-box-project-vimeo-takeover/' rel='bookmark' title='Beck&#8217;s: Green Box Project Vimeo Takeover'>Beck&#8217;s: Green Box Project Vimeo Takeover</a></li><li><a
href='http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/' rel='bookmark' title='Lipton Milk Tea: Chinese Viral Case Study'>Lipton Milk Tea: Chinese Viral Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/lipton-ice-green-tea-positive-projects-sydney/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Europcar: Crush Hour Campaign Case Study</title><link>http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/#comments</comments> <pubDate>Mon, 31 Jan 2011 13:42:45 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Crush Hour Campaign Case Study]]></category> <category><![CDATA[Europcar]]></category> <category><![CDATA[Europcar Crush Hour]]></category> <category><![CDATA[Europcar Crush Hour Campaign]]></category> <category><![CDATA[Europcar Crush Hour Campaign Case Study]]></category> <category><![CDATA[Ogilvy]]></category> <category><![CDATA[Ogilvy Paris]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5711</guid> <description><![CDATA[Here is an experiential campaign that is a little different&#8230; Ogilvy Paris set out to drive acquisition for Europcar&#8217;s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a &#8220;punked&#8221; style prank that towed unsuspecting people&#8217;s cars away, replacing them with crushed cube cars, and a number to call [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/' rel='bookmark' title='Samsung Shakedown Campaign Case Study'>Samsung Shakedown Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/un-voices-campaign-for-united-nations-case-study/' rel='bookmark' title='UN Voices Campaign &#8211; Case Study'>UN Voices Campaign &#8211; Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/europcar-crush-hour-campaign-case-study/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Burgeranch Combina: The HACK Campaign</title><link>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/#comments</comments> <pubDate>Wed, 26 Jan 2011 12:48:29 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Burgeranch Combina]]></category> <category><![CDATA[Burgeranch Combina HACK Campaign]]></category> <category><![CDATA[McCann Erickson]]></category> <category><![CDATA[McCann Erickson Israel]]></category> <category><![CDATA[The HACK Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5686</guid> <description><![CDATA[Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called &#8220;combina&#8221; which basically means &#8220;outsmarting the system&#8221; with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the &#8220;combina&#8221; [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/deus-digital-campaign-case-study-israel/' rel='bookmark' title='DEUS: Digital Campaign Case-Study Israel'>DEUS: Digital Campaign Case-Study Israel</a></li><li><a
href='http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/' rel='bookmark' title='Your Sad Friend: Facebook Case Study Video'>Your Sad Friend: Facebook Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/the-500-digital-campaign/' rel='bookmark' title='The $500 Digital Campaign'>The $500 Digital Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Vodafone&#8217;s Power Pinata Facebook Challenge</title><link>http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/</link> <comments>http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/#comments</comments> <pubDate>Sun, 05 Dec 2010 13:03:32 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Best Vodafone Campaigns]]></category> <category><![CDATA[Best Vodafone Digital Campaigns]]></category> <category><![CDATA[Power Pinata Campaign]]></category> <category><![CDATA[Power Pinata Facebook App]]></category> <category><![CDATA[Power Pinata Facebook Campaign]]></category> <category><![CDATA[Vodafone]]></category> <category><![CDATA[Vodafone Campaigns]]></category> <category><![CDATA[Vodafone Digital Campaigns]]></category> <category><![CDATA[Vodafone Power Pinata]]></category> <category><![CDATA[Vodafone Power Pinata App]]></category> <category><![CDATA[Vodafone Power Pinata Campaign]]></category> <category><![CDATA[Vodafone Power Pinata Facebook Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5327</guid> <description><![CDATA[Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i&#8217;d ever seen a robot smash a piñata with a baseball bat! Unfortunately I&#8217;d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-worlds-first-animated-tattoo/' rel='bookmark' title='The World&#8217;s First Animated Tattoo'>The World&#8217;s First Animated Tattoo</a></li><li><a
href='http://www.digitalbuzzblog.com/ariel-fashion-shoot-facebook-game-installation/' rel='bookmark' title='Ariel Fashion Shoot: Facebook Game Installation'>Ariel Fashion Shoot: Facebook Game Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-take-mokum-graffiti-challenge-case-study/' rel='bookmark' title='Nike+ Graffiti Challenge Case Study'>Nike+ Graffiti Challenge Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/vodafones-power-pinata-facebook-challenge/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Onitsuka Tiger: Facebook Places Campaign</title><link>http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/</link> <comments>http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/#comments</comments> <pubDate>Wed, 17 Nov 2010 13:36:18 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Australian Facebook Places Campaign]]></category> <category><![CDATA[Facebook Places Campaign]]></category> <category><![CDATA[Facebook Places Campaigns]]></category> <category><![CDATA[Onitsuka Tiger Campaigns]]></category> <category><![CDATA[Onitsuka Tiger Facebook Places Campaign]]></category> <category><![CDATA[Onitsuka Tiger Social Media Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5225</guid> <description><![CDATA[Tonight we launched a new campaign for Onitsuka Tiger in Australia to leverage their major sponsorship of the Sydney Bicycle Film Festival. The film festival has a pretty hip crowd, so to take advantage of their love for Facebook, iPhones and all things cool, we created the first Facebook Places campaign seen in Australia, that [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/facebook-places-explained-video/' rel='bookmark' title='Facebook Places Explained (video)'>Facebook Places Explained (video)</a></li><li><a
href='http://www.digitalbuzzblog.com/google-maps-favourite-places/' rel='bookmark' title='Google Maps: Favourite Places'>Google Maps: Favourite Places</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-sneak-destroy-on-facebook-places/' rel='bookmark' title='Nike: Sneak &amp; Destroy On Facebook Places'>Nike: Sneak &#038; Destroy On Facebook Places</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/onitsuka-tiger-facebook-places-campaign/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>St John Ambulance: Popcorn Cinema Experiential</title><link>http://www.digitalbuzzblog.com/st-john-ambulance-popcorn-cinema-experiential/</link> <comments>http://www.digitalbuzzblog.com/st-john-ambulance-popcorn-cinema-experiential/#comments</comments> <pubDate>Thu, 04 Nov 2010 11:20:13 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Experiential Campaigns]]></category> <category><![CDATA[GolinHarris]]></category> <category><![CDATA[Guerrilla Marketing Campaigns]]></category> <category><![CDATA[St John Ambulance]]></category> <category><![CDATA[St John Ambulance Popcorn Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5149</guid> <description><![CDATA[This is a slightly disturbing, but hugely effective guerrilla meets experiential campaign for the St John Ambulance in the UK. They show an ad with a nice young family sitting down to eat some popcorn when the girl gets some caught in her throat, choking desperately (with the mother and family starting to go a little crazy) the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bmw-creates-cinema-ad-afterimage/' rel='bookmark' title='BMW Creates A Cinema &#8220;Afterimage&#8221; Ad'>BMW Creates A Cinema &#8220;Afterimage&#8221; Ad</a></li><li><a
href='http://www.digitalbuzzblog.com/mcdonalds-dollar-drink-days-experiential/' rel='bookmark' title='McDonald&#8217;s: Dollar Drink Days Experiential'>McDonald&#8217;s: Dollar Drink Days Experiential</a></li><li><a
href='http://www.digitalbuzzblog.com/saw-vii-photobooth-trap-experiential/' rel='bookmark' title='SAW VII: Photobooth Trap Experiential'>SAW VII: Photobooth Trap Experiential</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/st-john-ambulance-popcorn-cinema-experiential/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>MINI Getaway ARG In Stockholm</title><link>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/</link> <comments>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/#comments</comments> <pubDate>Tue, 02 Nov 2010 13:33:05 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[ARG Campaigns]]></category> <category><![CDATA[Advergames]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Alternate Reality Games]]></category> <category><![CDATA[Alternate Reality Gaming]]></category> <category><![CDATA[MINI Alternate Reality Game]]></category> <category><![CDATA[MINI Alternate Reality Game Stockholm]]></category> <category><![CDATA[MINI ARG Campaign]]></category> <category><![CDATA[MINI Digital Campaigns]]></category> <category><![CDATA[MINI Getaway]]></category> <category><![CDATA[MINI Getaway ARG]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5140</guid> <description><![CDATA[Every now and then you come across a campaign idea that&#8217;s seriously cool, and those ideas can&#8217;t always be Old Spice&#8230; But this new alternate reality game / iPhone app combo from MINI in Sweden is very very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/mini-fan-the-flame-mini-fan-the-flame-social-installation/' rel='bookmark' title='MINI: Fan The Flame Social Installation'>MINI: Fan The Flame Social Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/new-balance-urban-dash-challenge-app/' rel='bookmark' title='New Balance: Urban Dash Challenge ARG App'>New Balance: Urban Dash Challenge ARG App</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-catch-the-flash-mobile-app-arg-experiential/' rel='bookmark' title='Nike: Catch The Flash ARG'>Nike: Catch The Flash ARG</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/mini-getaway-arg-game-in-stockholm-2010/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>Flimé &#8211; The Cannibal Restaurant Case Study</title><link>http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/</link> <comments>http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/#comments</comments> <pubDate>Thu, 28 Oct 2010 12:49:16 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Guerrilla Campaigns]]></category> <category><![CDATA[Guerrilla Marketing Campaigns]]></category> <category><![CDATA[The Cannibal Restaurant]]></category> <category><![CDATA[The Cannibal Restaurant Case Study]]></category> <category><![CDATA[Vegetarian Foundation Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5108</guid> <description><![CDATA[This is a very smart guerrilla marketing campaign for the Vegetarian Foundation in Germany. Basically, they created a mock cannibal restaurant that was preparing to open it&#8217;s doors to customers in Berlin, but first they advertised for various staff, including surgeons with an open mind, to start generating some buzz. So when the restaurant called for people to donate body parts, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/chile-football-light-him-a-candle-viral-campaign-case-study/' rel='bookmark' title='Chile Football: Light Him A Candle Case Study'>Chile Football: Light Him A Candle Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/sony-ericsson-xperiments-case-study/' rel='bookmark' title='Sony Ericsson Xperiments Case Study'>Sony Ericsson Xperiments Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/skoda-interactive-boot-tv-commercial-case-study/' rel='bookmark' title='Skoda: Interactive Boot TVC Case Study'>Skoda: Interactive Boot TVC Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>IKEA: 3D Chalk Art On Sydney Harbour</title><link>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/</link> <comments>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/#comments</comments> <pubDate>Tue, 28 Sep 2010 13:13:25 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Ikea]]></category> <category><![CDATA[Ikea Campaigns]]></category> <category><![CDATA[IKEA Catalogues Australia]]></category> <category><![CDATA[IKEA Catalogues Sydney]]></category> <category><![CDATA[IKEA Experiential]]></category> <category><![CDATA[IKEA Experiential Campaigns]]></category> <category><![CDATA[IKEA Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4898</guid> <description><![CDATA[This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy! Related Digital Buzz Posts:IKEA iPhone App: The 2010 Catalogue The [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ikea-iphone-app-the-2010-catalogue/' rel='bookmark' title='IKEA iPhone App: The 2010 Catalogue'>IKEA iPhone App: The 2010 Catalogue</a></li><li><a
href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/ikea-catch-the-swedish-light-campaign/' rel='bookmark' title='IKEA: Catch The Swedish Light Campaign'>IKEA: Catch The Swedish Light Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ikea-3d-chalk-art-on-sydney-harbour/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Chat Roulette: HIV Guerrilla Marketing</title><link>http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/</link> <comments>http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/#comments</comments> <pubDate>Sun, 23 May 2010 10:10:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Chat Roulette]]></category> <category><![CDATA[Chat Roulette Campaign]]></category> <category><![CDATA[Chat Roulette HIV Campaign]]></category> <category><![CDATA[ChatRoulette]]></category> <category><![CDATA[HIV Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4082</guid> <description><![CDATA[If you&#8217;ve been wondering what type of guerrilla marketing campaign would actually work through Chat Roulette, then this is probably it. A smart new campaign for HIV awareness is utilising Chat Roulette to highlight what you shouldn&#8217;t do in real life, where a semi-nude lady draws people in for a closer look before before letting them [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/chat-roulette-piano-improvisation-goes-viral/' rel='bookmark' title='Chat Roulette: Piano Improvisation Goes Viral!'>Chat Roulette: Piano Improvisation Goes Viral!</a></li><li><a
href='http://www.digitalbuzzblog.com/chat-roulette-demo-so-you-dont-have-to/' rel='bookmark' title='Chat Roulette Demo &#8211; So You Don&#8217;t Have To!'>Chat Roulette Demo &#8211; So You Don&#8217;t Have To!</a></li><li><a
href='http://www.digitalbuzzblog.com/the-300-chat-roulette-killer-viral/' rel='bookmark' title='The $300 Chat Roulette &#8220;Killer&#8221; Viral'>The $300 Chat Roulette &#8220;Killer&#8221; Viral</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>The $73k Bar Tab &#8211; Guerrilla Marketing Brazil</title><link>http://www.digitalbuzzblog.com/the-73k-bar-tab-guerrilla-marketing-ogilvy-brazil/</link> <comments>http://www.digitalbuzzblog.com/the-73k-bar-tab-guerrilla-marketing-ogilvy-brazil/#comments</comments> <pubDate>Tue, 13 Apr 2010 12:21:59 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Guerrilla Marketing Campaigns]]></category> <category><![CDATA[Guerrilla Marketing Case Studies]]></category> <category><![CDATA[Ogilvy Brazil]]></category> <category><![CDATA[Ogilvy Brazil Guerrilla Marketing Campaigns]]></category> <category><![CDATA[The 73k Bar Tab]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3751</guid> <description><![CDATA[This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It&#8217;s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora &#38; Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ford-edge-crossover-website-launches-in-brazil-by-jwt/' rel='bookmark' title='Ford Edge Crossover Website Launches In Brazil'>Ford Edge Crossover Website Launches In Brazil</a></li><li><a
href='http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/' rel='bookmark' title='Chat Roulette: HIV Guerrilla Marketing'>Chat Roulette: HIV Guerrilla Marketing</a></li><li><a
href='http://www.digitalbuzzblog.com/heineken-guerrilla-marketing-event-in-italy/' rel='bookmark' title='Heineken: Guerrilla Marketing Event In Italy'>Heineken: Guerrilla Marketing Event In Italy</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-73k-bar-tab-guerrilla-marketing-ogilvy-brazil/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Red Bull: NASCAR Pit Stop in Times Square!</title><link>http://www.digitalbuzzblog.com/red-bull-nascar-pit-stop-in-times-square/</link> <comments>http://www.digitalbuzzblog.com/red-bull-nascar-pit-stop-in-times-square/#comments</comments> <pubDate>Wed, 17 Jun 2009 14:23:38 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Guerrilla Campaigns]]></category> <category><![CDATA[Red Bull]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1394</guid> <description><![CDATA[Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/hyundai-times-square-billboard-iphone-controlled-racing-game/' rel='bookmark' title='Hyundai: Times Square Billboard Racing Game'>Hyundai: Times Square Billboard Racing Game</a></li><li><a
href='http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/' rel='bookmark' title='Disney: Augmented Reality In Times Square'>Disney: Augmented Reality In Times Square</a></li><li><a
href='http://www.digitalbuzzblog.com/prius-iphone-app-controls-times-square/' rel='bookmark' title='Prius iPhone App Controls Times Square!'>Prius iPhone App Controls Times Square!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/red-bull-nascar-pit-stop-in-times-square/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>T-Mobile Sing-along Viral Video</title><link>http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/</link> <comments>http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/#comments</comments> <pubDate>Mon, 04 May 2009 07:44:24 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[Saatchi & Saatchi London]]></category> <category><![CDATA[Sing-along]]></category> <category><![CDATA[T-Mobile]]></category> <category><![CDATA[Viral Ads]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1039</guid> <description><![CDATA[Following the &#8221;Life&#8217;s for Sharing&#8221; campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video &#8221;Sing-along&#8221; on Youtube which attracted 13.500 people to sing &#8221;Hey Jude&#8221; from The Beatles with the help of singer Pink [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/' rel='bookmark' title='T-Mobile Dance Viral Video / Campaign'>T-Mobile Dance Viral Video / Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/the-star-wars-subway-viral-video/' rel='bookmark' title='The Star Wars Subway Viral Video'>The Star Wars Subway Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/earth-hour-2009-video-gone-viral/' rel='bookmark' title='Earth Hour 2009 Video Gone Viral'>Earth Hour 2009 Video Gone Viral</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Skittles Converts Home Page To Twitter Search!</title><link>http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/</link> <comments>http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/#comments</comments> <pubDate>Tue, 03 Mar 2009 11:31:25 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[North America]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Twitter Page]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Twitter Search]]></category> <category><![CDATA[US]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=659</guid> <description><![CDATA[If you haven&#8217;t yet seen it, check out the new Skittles home page that has been converted to a twitter search, targeted to the word #skittles from any twitter post! The guys over at TechCrunch tested it out in a pretty funny way, and sure enough it worked a treat. It&#8217;s a fantastically brilliant idea, but [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/should-twitter-be-considered-as-a-search-engine/' rel='bookmark' title='Twitter considered as a search engine?'>Twitter considered as a search engine?</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/' rel='bookmark' title='The Skittles MOB vs David Phoenix'>The Skittles MOB vs David Phoenix</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Gaki Attack &#8211; Guerrilla Campaign For Nippon TV</title><link>http://www.digitalbuzzblog.com/gaki-attack-guerrilla-campaign-for-nippon-tv/</link> <comments>http://www.digitalbuzzblog.com/gaki-attack-guerrilla-campaign-for-nippon-tv/#comments</comments> <pubDate>Fri, 30 Jan 2009 05:04:03 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Digital Operative]]></category> <category><![CDATA[Hulu]]></category> <category><![CDATA[Japan]]></category> <category><![CDATA[Joost]]></category> <category><![CDATA[Nippon TV]]></category> <category><![CDATA[Online TV]]></category> <category><![CDATA[Tv Channel]]></category> <category><![CDATA[Tv Station]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[Twitter Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=429</guid> <description><![CDATA[Nippon TV has just launched an interesting guerrilla campaign (Japan&#8217;s most popular tv network). Nippon Tv has partnered with Hulu &#38; Joost to create these mini comedy channels that run 24/7, named Gaki Attack, they lock four comedians in a gym and are randomly punished and tortured for 24 hours through a whole range of hilarious ninja attacks (in true [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/' rel='bookmark' title='Volkswagen Fox: Twitter Zoom Campaign'>Volkswagen Fox: Twitter Zoom Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/the-73k-bar-tab-guerrilla-marketing-ogilvy-brazil/' rel='bookmark' title='The $73k Bar Tab &#8211; Guerrilla Marketing Brazil'>The $73k Bar Tab &#8211; Guerrilla Marketing Brazil</a></li><li><a
href='http://www.digitalbuzzblog.com/chat-roulette-hiv-campaign-video/' rel='bookmark' title='Chat Roulette: HIV Guerrilla Marketing'>Chat Roulette: HIV Guerrilla Marketing</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/gaki-attack-guerrilla-campaign-for-nippon-tv/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <enclosure
url="http://www.gakiattack.com/24_Hour_Tag.mov" length="21557910" type="video/quicktime" /> </item> <item><title>T-Mobile Dance Viral Video / Campaign</title><link>http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/</link> <comments>http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/#comments</comments> <pubDate>Mon, 19 Jan 2009 13:12:42 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Mobile]]></category> <category><![CDATA[T-Mobile]]></category> <category><![CDATA[US]]></category> <category><![CDATA[Viral Ads]]></category> <category><![CDATA[Viral Campaigns]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=334</guid> <description><![CDATA[The latest viral video online is the new T-Mobile Dance Video from their new &#8220;share&#8221; campaign. It&#8217;s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool &#8211; but I don&#8217;t rate it. Related Digital Buzz [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/t-mobile-sing-along-viral-video/' rel='bookmark' title='T-Mobile Sing-along Viral Video'>T-Mobile Sing-along Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/oren-lavie-her-morning-elegance-viral-video/' rel='bookmark' title='Oren Lavie: Her Morning Elegance Viral Video'>Oren Lavie: Her Morning Elegance Viral Video</a></li><li><a
href='http://www.digitalbuzzblog.com/career-builder-anonymous-co-worker-tip-giver-viral-campaign/' rel='bookmark' title='Career Builder Anonymous Tip Giver Viral Campaign'>Career Builder Anonymous Tip Giver Viral Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/t-mobile-dance-viral-video-campaign-ad/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Whopper Virgins Ad Campaign</title><link>http://www.digitalbuzzblog.com/whopper-virgins-ad-campaign/</link> <comments>http://www.digitalbuzzblog.com/whopper-virgins-ad-campaign/#comments</comments> <pubDate>Fri, 12 Dec 2008 05:27:48 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Breaking Ad Campaigns]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Online Branding]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Branded Content Agency]]></category> <category><![CDATA[Whopper Virgins]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=59</guid> <description><![CDATA[So it&#8217;s here. The new Whopper Virgins Ad Campaign that launched to much debate, with a crazy view to take the &#8221;taste testing&#8221; concept to a whole new level in the signature Whopper VS Big Mac battle! The new Whopper Virgins Campaign was created by hot branded content agency Crispin, Porter and Bogusky with a mission to take &#8220;taste testing&#8221; [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/whopper-sacrifice-campaign-on-facebook/' rel='bookmark' title='Whopper Sacrifice Campaign On Facebook'>Whopper Sacrifice Campaign On Facebook</a></li><li><a
href='http://www.digitalbuzzblog.com/whopper-sacrifice-campaign-results-and-statisitcs/' rel='bookmark' title='Whopper Sacrifice Shut Down! Results Are In!'>Whopper Sacrifice Shut Down! Results Are In!</a></li><li><a
href='http://www.digitalbuzzblog.com/dyson-mechanical-testing-campaign/' rel='bookmark' title='Dyson Mechanical Testing Campaign'>Dyson Mechanical Testing Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/whopper-virgins-ad-campaign/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Digital Buzz is live!</title><link>http://www.digitalbuzzblog.com/digital-buzz-is-live/</link> <comments>http://www.digitalbuzzblog.com/digital-buzz-is-live/#comments</comments> <pubDate>Wed, 10 Dec 2008 11:07:12 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[Best New TV Ads]]></category> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Best Online Stores]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Breaking Ad Campaigns]]></category> <category><![CDATA[Email Marketing]]></category> <category><![CDATA[Featured Ads & Videos]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Online Branding]]></category> <category><![CDATA[Online Competitions]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Research & Statistics]]></category> <category><![CDATA[Search (SEO & SEM)]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Web Awards]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=54</guid> <description><![CDATA[Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What&#8217;s up and running you say? It&#8217;s going to be a great new blog covering everything digital, interactive &#38; online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/advertise-on-digital-buzz/' rel='bookmark' title='Advertise On Digital Buzz'>Advertise On Digital Buzz</a></li><li><a
href='http://www.digitalbuzzblog.com/contact-the-editor-digital-buzz/' rel='bookmark' title='Contact The Editor @ Digital Buzz'>Contact The Editor @ Digital Buzz</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/digital-buzz-is-live/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> </channel> </rss>
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