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Light Painting: The Volkswagen Art Heist

13. October 2011

Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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Virgin Mobile FreeFest: The Echo Temple

30. September 2011

An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather weird) symbols printed [...]

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Durex: The Lover’s Fortune Teller Installation

20. September 2011

Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and… well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover’s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]

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Ariel Fashion Shoot: Facebook Game Installation

4. September 2011

Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]

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McDonald’s: Dollar Drink Days Experiential

7. August 2011

Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]

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The LivingSocial Taxi Experiment

6. August 2011

Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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T-Mobile: Real Life Angry Birds Experiential

15. June 2011

Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]

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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]

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Foursquare Check In Activated Dog Treats!

28. March 2011

If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]

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Crysis 2: Live Alien Invasions Experiential

24. March 2011

Crysis 2 hits the shelves today and with that, they’ve launched an interesting experiential across the buildings of London and Paris. The Crysis 2 team has hit the streets with a projection mapping crew and xBox in hand to give gamers the ultimate teaser, a hands on Crysis 2 gaming experience that would be projected [...]

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Lipton Ice Green Tea: Positive Projects Sydney

9. March 2011

Here is something pretty cool, different, green and local from Lipton, who have just launched their first “positive projects” urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing “green” work of art on the streets of Sydney. It’s the first in a serious of new “green” [...]

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Europcar: Crush Hour Campaign Case Study

31. January 2011

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised a “punked” style prank that towed unsuspecting people’s cars away, replacing them with crushed cube cars, and a number to call [...]

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Burgeranch Combina: The HACK Campaign

26. January 2011

Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the “combina” [...]

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Vodafone’s Power Pinata Facebook Challenge

5. December 2010

Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]

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