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Scrabble Wi-Fi: Play for Free Wi-Fi Minutes!

4. June 2013


Words with Friends? Hell no, this is scrabble Wi-Fi, where you challenge yourself to win free Wi-Fi minutes in places where there isn’t any, buy turning scrabble words into passwords to access the Wi-Fi connection for as long as you are good at spelling words on Scrabble! Scrabble armed special vans with a portable Wi-Fi [...]

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LG: Falling Floor Digital Elevator Installation

23. October 2012


A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An [...]

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Coke Zero: 70secs To Unlock The 007 In You

20. October 2012


Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]

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Nike: Live ‘Frozen’ Moment Art Installation

9. October 2012


WOW. If this isn’t the coolest piece of ambient work I’ve seen in a while, I’d be scratching my head as to what would be… Check out this amazing ‘Live’ frozen moment from Nike’s ‘Jordan’ range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. [...]

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NAB: The Honesty Experiments

1. July 2012


Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]

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Unilever: Augmented Reality Cinema Experience

28. April 2012


Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema. As the characters duelled in front of the screen, the [...]

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Ford Paris: The Parisian Pinball Park Challenge

23. April 2012


Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]

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Chevy Sonic: The Street Art Robot Car

22. April 2012

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Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]

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KOTEX: The World’s First Pinterest Campaign

24. March 2012


With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz) The campaign was called “Womens Inspiration Day by KOTEX” [...]

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Snake the Planet: Projection Mapping Gaming

1. March 2012

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Everyone loves Snake right? Well how about if that game of Snake just happened to be wheeled out of a car and projected onto any surface? That’s cool, but now imagine if that game of Snake came with a built in couch and the ability to generate dynamic projection mapped levels no matter where you [...]

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