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Toyota Yaris: Rap Your Rants Facebook App

8. January 2012

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Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event. Toyota UK has 11,000 fans on Facebook, [...]

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IKEA: The Facebook Fan Sleepover

4. January 2012

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For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]

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Heineken: Super Social Christmas Tree

11. December 2011

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Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Heineken: The Christmas BeerFriender

7. December 2011

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Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the [...]

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Olla Condoms: Unexpected Babies Social Play

29. November 2011

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This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

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Ultimat Vodka: Social Life Audit Facebook App

18. November 2011

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Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]

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Volkswagen: The Fanwagen

2. November 2011

6 Comments

Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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Mentos: The Negative Tweet Eliminator App

30. October 2011

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Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet [...]

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Video: No Facebook without the Dutch?

6. October 2011

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So how would the Dutch National Maritime Museum announce the launch of their Facebook page? Well, by challenging the entire existence of Facebook itself, and considering that the Dutch discovered and settled a whole lot of the world maybe they’ve got a point here… Ok, so maybe not exactly, but for a Maritime Museum, I’m [...]

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Introducing The New Facebook Timeline

24. September 2011

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So here it is. The new Facebook Timeline, which will ultimately replace your current profile. Dual columns, maps, check-ins, photos, video, apps, galleries, likes, activity feed and even quick-scroll timeline control. A whole new way to experience your social history, and to present the future. Initial thoughts… Wow. This is going to shake things up. [...]

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