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Cadbury: Olympic’s 2012 Pumped FB Parade

19. March 2012

4 Comments

Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]

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Domino’s: The Social Pizza

18. March 2012

13 Comments

Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]

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Gol Airlines: Valentine’s Flight Seat Challenge

4. March 2012

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Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]

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The Coca-Cola Zero Video Puzzle

17. February 2012

5 Comments

Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would… The Coca-Cola Zero Video Puzzle challenges [...]

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Domino’s Think Oven: Innovation Sourcing

10. February 2012

8 Comments

Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

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Top Gear: 10 Millions Fans Celebration Video

2. February 2012

2 Comments

We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of both I suspect… [...]

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Heineken: The Valentines Day Serenade App

2. February 2012

4 Comments

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

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Air China: Facebook Check Ins

25. January 2012

7 Comments

Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for [...]

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Cadbury: 1 Million Facebook Fans Celebration

22. January 2012

7 Comments

As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It [...]

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World’s first Facebook timeline campaign (video)

9. January 2012

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Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. Our friends at McCann Digital created us this video showcasing a gentle scroll through the drug addicted guys life, one side on drugs, the [...]

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Toyota Yaris: Rap Your Rants Facebook App

8. January 2012

1 Comment

Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event. Toyota UK has 11,000 fans on Facebook, [...]

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IKEA: The Facebook Fan Sleepover

4. January 2012

9 Comments

For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After finding a Facebook [...]

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Heineken: Super Social Christmas Tree

11. December 2011

6 Comments

Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Heineken: The Christmas BeerFriender

7. December 2011

6 Comments

Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the [...]

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Olla Condoms: Unexpected Babies Social Play

29. November 2011

4 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

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Ultimat Vodka: Social Life Audit Facebook App

18. November 2011

6 Comments

Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]

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Volkswagen: The Fanwagen

2. November 2011

6 Comments

Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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Mentos: The Negative Tweet Eliminator App

30. October 2011

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Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet [...]

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Video: No Facebook without the Dutch?

6. October 2011

2 Comments

So how would the Dutch National Maritime Museum announce the launch of their Facebook page? Well, by challenging the entire existence of Facebook itself, and considering that the Dutch discovered and settled a whole lot of the world maybe they’ve got a point here… Ok, so maybe not exactly, but for a Maritime Museum, I’m [...]

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Introducing The New Facebook Timeline

24. September 2011

1 Comment

So here it is. The new Facebook Timeline, which will ultimately replace your current profile. Dual columns, maps, check-ins, photos, video, apps, galleries, likes, activity feed and even quick-scroll timeline control. A whole new way to experience your social history, and to present the future. Initial thoughts… Wow. This is going to shake things up. [...]

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