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Kellogg’s Crunchy Nut: Late Night Chat Line

10. April 2014

24 Comments

Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...]

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Facebook ‘Like’ Fraud: The Video Explanation

13. February 2014

25 Comments

Ok, so this video has 1m views in 48 hours, and provides a pretty deep and interesting look at Facebook ‘Like’ Fraud. The worst part is, it’s almost impossible to dismiss if you’ve created and run your own Facebook page, and even myself, as I post this video, I’m thinking, damn, that’s exactly what I’ve [...]

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Ajax Social Wipes: A Tool To Clean Up Your Feed

14. January 2014

36 Comments

If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

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IKEA: The Social Catalogue Campaign

13. January 2014

19 Comments

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]

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The Pepsi Like Machine

2. June 2013

6 Comments

I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]

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Roadtrip Forever: Facebook Connect Experience

16. May 2013

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Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety [...]

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OZU University: Your Future Facebook Timeline

5. May 2013

4 Comments

Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

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Delta Lingerie: First Facebook Poke Campaign

7. January 2013

8 Comments

The new Facebook Poke App is going to provide agencies with all sorts of new and innovative ways to get a special, one time message out there, even if its not available at mass as yet (you can only Poke 40 people at a time, before having to record an entirely new message). So check [...]

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Skittles: Telekinize The Rainbow

22. December 2012

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

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World’s First Real Time Facebook Cover Image

10. September 2012

17 Comments

Zaraguza are claiming to have created the world’s first real time Facebook cover image, which updates at what looks like every minute or so, by posting a new image into a Facebook album which is sucked into the Cover image automatically, and is refreshed when new people hit the page or click the refresh button. [...]

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Nissan: FlashForward Facebook Matcher

31. July 2012

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Nissan Australia has just launched a new promo called ‘FlashForward’, a Facebook Connect powered experience that helps match you with your future Nissan. After you connect and the site trawls your timeline, you’ll get a glimpse into how your life might just look over the next 12 months with your new Nissan, and if you’re [...]

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Intel ‘Me The Musical’ Facebook Experience

29. July 2012

2 Comments

Here is the latest Intel social experience, this time as ‘Me The Musical’ where a simple Facebook Connect generates a pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the [...]

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Volkswagen: Voice Activated Interactive Banner

18. July 2012

7 Comments

Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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Renault 4: The Facebook Storytelling Campaign

3. July 2012

9 Comments

Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved [...]

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Guaraná Antarctica: Ex Lover Blocker App

15. June 2012

11 Comments

Here’s a fun app idea from Guaraná Antarctica, who recently launched the Ex-Lover Blocker app for iPhone, which gives friends the tools they need to help their heartbroken mate get over an ex-girlfriend/boyfriend. The app, created by DDB Brazil, blocks the ex’s phone number so that the heartbroken mate can’t call their ex, if they [...]

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