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AT&T: Augmented Reality Facebook App

28. April 2011

3 Comments

You have probably already seen this one a while back, but I wanted to add it to the archives either way… AT&T have created an Augmented Reality “Unboxing” Facebook App for the trio of new Windows 7 phones, letting users experience the latest smartphone features with a layer of seamlessly integrated social content, like friends [...]

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Kung Fu Panda 2 Facebook Parade

26. April 2011

5 Comments

Love this. With every new movie release comes an increasingly important social component that can now make or break an opening weekend. Gone are the days of the famous microsite that plays the latest trailer and challenges you to an advergame… Those days only started a few years ago for the big film studios, and [...]

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SAS “Up for Grabs” Facebook Campaign

14. April 2011

7 Comments

This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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Cellcom: Live “Interactive” Facebook Concerts

12. April 2011

2 Comments

Cellcom, Israel’s largest telco has launched a series of live, interactive Facebook concerts to be broadcast each night for two hours. Cellcom are inviting the very best bands and performers in the country to play live to thousands of awaiting Facebook fans, who will in turn, be beamed in via webcam and empowered to make [...]

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Fanta “Chase” 3D Projection Mapping, Dubai

5. April 2011

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The guys at Memac Ogilvy, Dubai have launched a new online campaign for the Coca-Cola brand Fanta with this Fanta Chase 3D Projection Mapping stunt at Dubai Mall, which is pretty cool. This regional launch of the Fanta Chase campaign is part of a global roll out of the new “More Fanta, Less Serious” approach [...]

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Facebook: Plant/Life Balance Campaign App

1. March 2011

7 Comments

Today we are launching a pretty cool social campaign designed to help people Increase their Plant/Life Balance. It starts off with a 20,000+ plant give away at major train stations across Australia, with each plant having a special code to be activated through a Facebook app that aims to combine the digital and physical words into an innovative social [...]

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Flip Video: Facebook Profile Video

16. February 2011

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Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms [...]

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Lacta Chocolate: Facebook Campaign Case Study

19. January 2011

9 Comments

There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things… Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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Vodafone’s Power Pinata Facebook Challenge

5. December 2010

1 Comment

Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]

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Philips: Wake Up The Town

20. October 2010

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Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]

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McDonald’s Creates Branded Farmville Farm

9. October 2010

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It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, [...]

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Vodafone: Facebook vs. Hamilton

2. September 2010

7 Comments

Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. [...]

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Sony: Media Monster Wars Facebook App

26. August 2010

3 Comments

Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your [...]

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World Cup Jersey Facebook App

12. June 2010

2 Comments

The first game kicks off any minute now, and to celebrate I thought I’d post my latest Facebook app for the world cup! After we launched a state of origin jersey app that attracted almost 180,000 fans in just two weeks (and growing by thousands every day) we thought it would be a pretty cool [...]

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Goldstar Beer: Park Fight Facebook App

7. March 2010

1 Comment

Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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