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KRAFT Smile Tagging App: Grin and Share it.

31. July 2011

2 Comments

Here is a slightly different way of aggregating and sharing your favourite links and content from across the interwebs! It’s called Smile Tagging, a Bookmarklet + Facebook app designed to share the smiles that the content you find online generates, and is part of the new ‘You know you love it.’ campaign from KRAFT Macaroni [...]

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Doritos: The Dip Desperado Advergame

10. July 2011

7 Comments

It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, a professional Dorito [...]

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Transformers 3 “Web Wars” Advergame

9. July 2011

5 Comments

With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a live, multi player [...]

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MINI Maps: Google Maps Racing Advergame

21. June 2011

15 Comments

Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

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Nike+ Graffiti Challenge Case Study

19. June 2011

2 Comments

Here is a nice campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in conjunction with a very cool Facebook app, designed to get youngsters back into running. After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. So they created [...]

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Diesel: The Facebook Spreadsheet App

18. June 2011

12 Comments

Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, [...]

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HBO True Blood: Immortalize Yourself App

15. June 2011

6 Comments

HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]

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Sony Pictures’s DVD Amnesty: Case Study

14. June 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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Honda: Digital Scavenger Hunt

6. June 2011

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Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music downloads. A video [...]

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Intel: Museum of Me

1. June 2011

3 Comments

This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing [...]

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