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Doritos: The Dip Desperado Advergame
Tweet Pin It It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK. First of all the TVC is fun to watch and tells a moving story of the rise and fall of Esteban Ortega, [...]
Continue reading...Transformers 3 “Web Wars” Advergame
9. July 2011
Tweet Pin It With Transformers 3 upon us, Paramount Pictures have launched a global digital campaign prompting the movie in the form of a new social advergame called “Web Wars” that literally turns the entire web into your personal battlefield through a bookmarklet app experience. The bookmarklet app let’s you challenge Facebook friends to a [...]
Continue reading...MINI Maps: Google Maps Racing Advergame
21. June 2011
Tweet Pin It Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has [...]
Continue reading...Nike+ Graffiti Challenge Case Study
19. June 2011
Tweet Pin It Here is a nice campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in conjunction with a very cool Facebook app, designed to get youngsters back into running. After identifying that youngsters think running is boring, Nike set out to make it a little more fun and socially rewarding. [...]
Continue reading...Diesel: The Facebook Spreadsheet App
18. June 2011
Tweet Pin It Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks [...]
Continue reading...HBO True Blood: Immortalize Yourself App
15. June 2011
Tweet Pin It HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge [...]
Continue reading...Sony Pictures’s DVD Amnesty: Case Study
14. June 2011
Tweet Pin It Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, [...]
Continue reading...Honda: Digital Scavenger Hunt
6. June 2011
Tweet Pin It Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music [...]
Continue reading...Intel: Museum of Me
1. June 2011
Tweet Pin It This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set [...]
Continue reading...McDonalds Burger Roulette App Concept
30. May 2011
Tweet Pin It This is another good concept from the Miami Ad School Europe. This student concept has been designed for McDonald’s and is a fun approach to a product finder app. The Facebook app, Burger Roulette, offers to help find the perfect burger for your mouth. You can then share this selection on Facebook. [...]
Continue reading...GagaVille: Lady Gaga’s FarmVille Campaign
22. May 2011
Tweet Pin It We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional [...]
Continue reading...If I Die: Facebook App Posts A Final Goodbye
19. May 2011
Tweet Pin It I’m guilty of not posting about this sooner! I was playing a round of golf for a charity event about a month back, when after lunch, the club reception said they had a phone call for me… The person on the other end? Death… supposedly! I thought that was pretty weird… They [...]
Continue reading...Facebook Blood Groups: Emergency Donations
18. May 2011
Tweet Pin It Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the [...]
Continue reading...Nike Shout: Game Day Social Installation
17. May 2011
Tweet Pin It This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. [...]
Continue reading...Social Memories Facebook Book App
10. May 2011
Tweet Pin It Don’t you just love it when convergence of the real and digital worlds flip right around the other way? Enter the “Social Memories” Facebook Book App, that allows you to automatically generate a 30 page premium book directly from your Facebook updates, friends and the surrounding social interaction. The Facebook Book App [...]
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10. July 2011
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