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Ajax Social Wipes: A Tool To Clean Up Your Feed

14. January 2014

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If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

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OZU University: Your Future Facebook Timeline

5. May 2013

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Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

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Skittles: Telekinize The Rainbow

22. December 2012

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

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Renault 4: The Facebook Storytelling Campaign

3. July 2012

9 Comments

Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved [...]

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adidas: Light You Up Projection

19. June 2012

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Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

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Guaraná Antarctica: Ex Lover Blocker App

15. June 2012

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Here’s a fun app idea from Guaraná Antarctica, who recently launched the Ex-Lover Blocker app for iPhone, which gives friends the tools they need to help their heartbroken mate get over an ex-girlfriend/boyfriend. The app, created by DDB Brazil, blocks the ex’s phone number so that the heartbroken mate can’t call their ex, if they [...]

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Trident Gum: The Facebook Fun Audit

25. April 2012

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Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and pokes to see [...]

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Heineken: Limited Edition Bottles via Facebook

5. April 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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Cadbury: Olympic’s 2012 Pumped FB Parade

19. March 2012

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Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]

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Domino’s: The Social Pizza

18. March 2012

11 Comments

Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]

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