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Kinetic Rain: A Dynamic Art Installation

8. July 2012

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This signature art installation in the Departure-Check-in hall of Terminal 1 at Singapore Airport might just depict modern beauty, a computer controlled, floating set of copper raindroplets called ‘Kinetic Rain’. Created in two installations beside the entry escalators, each consisting of 608 rain droplets made of lightweight aluminum covered with copper, hanging from steel thread, [...]

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Microsoft: Food For Thought Campaign

7. July 2012

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Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]

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Hot Wheels: Double Loop World Record Stunt

2. July 2012

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Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]

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Cadbury: Joyville Activation

2. July 2012

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Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]

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adidas: Ready to Run Experiential Campaign

18. June 2012

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I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes. adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The [...]

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Billboard: “Guitar Pee” Musical Toilet Installation

12. June 2012

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I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]

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Tourism British Columbia: The Vending Machine

10. June 2012

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I’m a huge fan of vending machine installations, the last one we posted a week or so back “Rugbeer” was one of my favourites, and this new one from Tourism British Columbia is creating some huge buzz for very different reasons… Perhaps the ultimate vending machine, Tourism British Columbia placed a giant, 14-foot tall, 10-foot [...]

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Rugbeer: Tackle The Vending Machine

29. May 2012

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Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]

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Coca-Cola: The Downloadable Concert

21. May 2012

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Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest [...]

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Nissan LEAF: World Without Petrol Installation

20. May 2012

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Here’s a pretty neat art installation in Sydney for the launch of the Nissan LEAF electric car into the market, illustrating the things we might just be doing with petrol bowsers when there is no future need for them. With almost 40 unique, interactive, re-purposed petrol bowsers on display, people are free to walk up [...]

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