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The Nokia Foursquare Gifting Machine
Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second [...]
Continue reading...Durex: The Lover’s Fortune Teller Installation
20. September 2011
Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and… well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover’s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]
Continue reading...Foursquaropoly: Monopolize Your Real Life
14. September 2011
Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]
Continue reading...Prigat: Real Time Social Smile Stations Billboard
13. September 2011
The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]
Continue reading...Super Mario Bros: Video Game In A Box
13. September 2011
An old school game mixed with new digital thinking combine to create something seriously cool, a side-scrolling physical video game in a box! All made possible thanks to the Teagueduino hardware platform that basically makes Arduino easier to use with various hardware elements. Here you’ve got a pretty standard box that’s been fitted out with [...]
Continue reading...Ariel Fashion Shoot: Facebook Game Installation
4. September 2011
Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]
Continue reading...Cinemax “Strike Back” Interactive SuperWall
15. August 2011
SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]
Continue reading...New Balance: Urban Dash Challenge ARG App
10. August 2011
Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]
Continue reading...McDonald’s: Dollar Drink Days Experiential
7. August 2011
Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]
Continue reading...The LivingSocial Taxi Experiment
6. August 2011
Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]
Continue reading...FaceLook: Coca-Cola’s Facial Recognition App
2. August 2011
Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]
Continue reading...Toyota Prius Projects: Mind Controlled Bike
28. July 2011
Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, [...]
Continue reading...B-Reel Mind Tricks: Brain Powered Slot Cars
24. July 2011
I love the Arduino board and we’ve been working on some very cool projects with it. So now that I’ve confessed my love, check out an experiment the guys at B-Reel have just completed using the Arduino board, Scalextric slot cars, Mindwave headset and some neat code to wrap it all together! B-Reel Performs Mind [...]
Continue reading...The Multi-Touch Experience Cube
22. July 2011
Here is a pretty cool trade show installation called the “Multi-Touch Experience Cube”. At first glance it’s a passive visual experience, but once users interact with any of the 23 LCD displays the room comes to life with the LED roof and visual effects mapped to user interactions. The LCD’s make up a 14m+ touch [...]
Continue reading...Toyota Japan: ToyToyota Backseat Driver App
17. July 2011
If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand, ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents. It’s called the “Backseat Driver” an iPhone app that allows kids [...]
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27. September 2011
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