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IBM: The THINK Digital Exhibition NYC

28. September 2011

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Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a huge, live data [...]

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The Nokia Foursquare Gifting Machine

27. September 2011

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Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in count every second [...]

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Durex: The Lover’s Fortune Teller Installation

20. September 2011

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Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and… well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover’s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which of course is [...]

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Foursquaropoly: Monopolize Your Real Life

14. September 2011

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Remember when Monopoly City Streets launched? It went crazy over night, sunk server farms and created a new wave of addicted adult gamers the world over. So what would happen if you made that same Monopoly game… say, real? Well, a few students have pulled this great little concept together for a project, with a [...]

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Prigat: Real Time Social Smile Stations Billboard

13. September 2011

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The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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Super Mario Bros: Video Game In A Box

13. September 2011

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An old school game mixed with new digital thinking combine to create something seriously cool, a side-scrolling physical video game in a box! All made possible thanks to the Teagueduino hardware platform that basically makes Arduino easier to use with various hardware elements. Here you’ve got a pretty standard box that’s been fitted out with [...]

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Ariel Fashion Shoot: Facebook Game Installation

4. September 2011

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Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]

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Cinemax “Strike Back” Interactive SuperWall

15. August 2011

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SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

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New Balance: Urban Dash Challenge ARG App

10. August 2011

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Here is a pretty cool new campaign from New Balance to promote their first Flagship store in New York. To do it, they’ve created the “Urban Dash” iPhone app that challenges you to find hundreds of virtual batons throughout New York, before running to the new flagship store while still in possession of that baton. [...]

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McDonald’s: Dollar Drink Days Experiential

7. August 2011

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Here is a great idea to kick off the week, and while it’s not digital by any means, I’m sure you’ll enjoy it just the same! McDonald’s Canada have created a very cool experiential piece at an Alberta summer beach party, by unloading a massive ice sculpture. The catch is, this ice sculpture has over [...]

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The LivingSocial Taxi Experiment

6. August 2011

5 Comments

Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge. The idea was that once you are in the cab, the driver presents [...]

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FaceLook: Coca-Cola’s Facial Recognition App

2. August 2011

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Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola [...]

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Toyota Prius Projects: Mind Controlled Bike

28. July 2011

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Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, [...]

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B-Reel Mind Tricks: Brain Powered Slot Cars

24. July 2011

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I love the Arduino board and we’ve been working on some very cool projects with it. So now that I’ve confessed my love, check out an experiment the guys at B-Reel have just completed using the Arduino board, Scalextric slot cars, Mindwave headset and some neat code to wrap it all together! B-Reel Performs Mind [...]

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The Multi-Touch Experience Cube

22. July 2011

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Here is a pretty cool trade show installation called the “Multi-Touch Experience Cube”. At first glance it’s a passive visual experience, but once users interact with any of the 23 LCD displays the room comes to life with the LED roof and visual effects mapped to user interactions. The LCD’s make up a 14m+ touch [...]

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Toyota Japan: ToyToyota Backseat Driver App

17. July 2011

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If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand, ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents. It’s called the “Backseat Driver” an iPhone app that allows kids [...]

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Alienware Area 52: 3D Projection Mapping Event

16. July 2011

4 Comments

I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few [...]

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The World’s First Animated Tattoo

7. July 2011

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Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]

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The Verbalizer: Having Fun With Google Voice

26. June 2011

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Our friends at Breakfast teamed up with Google to create something just a little bit fun to help with the launch of Google Voice, and they called it The Verbalizer. The Verbalizer is an open source dev/electronics board, meaning it’s basically a cool little custom built microphone, accompanied with a bunch of open source code [...]

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Tesco: QR Code Activated Virtual Stores

25. June 2011

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Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is [...]

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