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UTEC: The Water Generator Billboard

12. March 2013

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The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in the middle of a desert, with almost no rainfall per year, an area where fresh, [...]

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Nike: 8 Interactive Store Windows at Selfridges

4. March 2013

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Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]

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Delite-o-Matic: Experimental Sampling Lab

17. December 2012

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If you remember the Delite-o-Matic vending machine installation a few months back, you’ll probably love this new, experimental sampling installation they’ve just created to get new flavours in peoples hands! So as part of their special research into human/snack behaviour, Fantastic Delites created a human mouse lab experiment to see how far people were willing [...]

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Hyundai i30: A New Type of Virtual Test Drive

27. November 2012

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We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a [...]

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Windows 8: The Live Tile Experiment

8. November 2012

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Microsoft may be under legal fire for the Live Tile functionality in their Windows Phone 8 and Windows 8 OS, but that will not stop them from promoting the hell out it. In fact, Microsoft just partnered with Norwegian electro rock band Datarock to bring Live Tile functionality to unsuspecting Oslo residents. The clueless pedestrians [...]

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Nissan: Voice Driver Installation

4. November 2012

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Voice powered radio controlled car races over the internet? What a seriously cool installation from Nissan using their ‘Z’ Sports Cars. In about 5 days, there will be a Japan GP where people turn up to race with the power of their voice… A week after that, it will be open to the world, with [...]

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Jameson Irish Whiskey: Playable AR Billboards

25. October 2012

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Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

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LG: Falling Floor Digital Elevator Installation

23. October 2012

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A staged elevator prank, but a very cool installation. LG has hijacked an office elevator, removed the floor, replaced it with a whole bunch of their new IPS monitors which are triggered by sensors to display a virtual floor falling out of the elevator, exposing the shaft and an almost certain fall to death! An [...]

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Coke Zero: 70secs To Unlock The 007 In You

20. October 2012

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Check out this Coke Zero challenge for the launch of the new 007 movie… An entire ‘chase’ style scene was set-up in a train station and activated by people buying Coke Zero from a digital vending machine. The moment you guy a Coke Zero, you are thanked with the chance to win tickets to the [...]

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Ideogenetic Machine: A Comic Book Installation

15. October 2012

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A tad weird, but cool all the same… The Ideogenetic Machine is an interactive application that incorporates portraits of participants into an algorithmically generated comic book in real time. The comic is created live through custom software using portraits of participants captured with the installations camera and matches it to a database of drawings by [...]

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