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Coca-Cola: The Happiness Table
Here’s another ‘Happiness’ stunt in Coca-Cola’s growing line of experiential/ambient activations. This time created out of a Coca-Cola truck that transforms into a community dinner party with a seemingly weird mechanical drink delivery mechanism… They grabbed a famous chef, headed to a beautiful village in Naples and unveiled a semi fine dining experience for anyone [...]
Continue reading...QR Code Beer Bottles Made for Singles
15. September 2012
Here’s something a little different from a bar in Singapore… A new way for singles to meet at the bar, powered anonymously via QR codes connected to beer bottles! If you can get past the slightly cheesy demo video, you’ll see that customers buy a beer, scan the QR code to get the app and [...]
Continue reading...Volkswagen Up: A Scream Powered Olympic Car
28. July 2012
For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets. Volkswagen have removed the all [...]
Continue reading...Audi City: Digital Car Showroom of The Future
23. July 2012
The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that [...]
Continue reading...Goertz: The Augmented Reality Shoe Store
21. July 2012
How does a German online shoe store grab some attention in the real world? Well, a virtual shoe fitting installation makes sense right? Yep, here it is, the Virtual Shoe Fitting Store from Goertz, an Augmented Reality, Microsoft Kinect powered installation that is plugged into a giant screen, then rolled out as virtual shoe stores [...]
Continue reading...LEGO Star Wars: Builders of Sound Installation
10. July 2012
LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]
Continue reading...Delite-O-Matic: The Ultimate Sampling Machine
8. July 2012
This has to be one of the very best vending machines I’ve ever seen. And trust me, I’d know, I’ve got somewhat of a vending machine posting fetish, some sort of modern-retro-coolness kinda of crush on these things, and the near limitless ideas they can spawn. And here, in Australia, comes the Delite-O-Matic, a seemingly [...]
Continue reading...Kinetic Rain: A Dynamic Art Installation
8. July 2012
This signature art installation in the Departure-Check-in hall of Terminal 1 at Singapore Airport might just depict modern beauty, a computer controlled, floating set of copper raindroplets called ‘Kinetic Rain’. Created in two installations beside the entry escalators, each consisting of 608 rain droplets made of lightweight aluminum covered with copper, hanging from steel thread, [...]
Continue reading...Microsoft: Food For Thought Campaign
7. July 2012
Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]
Continue reading...Hot Wheels: Double Loop World Record Stunt
2. July 2012
Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]
Continue reading...Cadbury: Joyville Activation
2. July 2012
Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]
Continue reading...adidas: Ready to Run Experiential Campaign
18. June 2012
I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes. adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The [...]
Continue reading...Billboard: “Guitar Pee” Musical Toilet Installation
12. June 2012
I’ve seen “pee” challenges before, like the one in Amsterdam we posted a few weeks back, but this takes it to a whole new level… Introducing Guitar Pee Mpee3′s, user-generated MP3 tunes that are created on a highly customised toilet, designed as a makeshift guitar, complete with string-type-elements in the urinal which control a real [...]
Continue reading...Tourism British Columbia: The Vending Machine
10. June 2012
I’m a huge fan of vending machine installations, the last one we posted a week or so back “Rugbeer” was one of my favourites, and this new one from Tourism British Columbia is creating some huge buzz for very different reasons… Perhaps the ultimate vending machine, Tourism British Columbia placed a giant, 14-foot tall, 10-foot [...]
Continue reading...Rugbeer: Tackle The Vending Machine
29. May 2012
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]
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23. September 2012
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