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Autism Speaks: Kinect Powered Digital Billboards

19. February 2012

Tweet Pin It I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard [...]

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Nike: The Film Room Case Study

9. February 2012

Tweet Pin It This is the Nike Film Room, an interactive experience that is part green screen, part basketball court helping to teach kids how to play ball like the pros. Kids watch pro basketball players produce signature moves on the court and then study their actions to make that move, before jumping onto the [...]

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Heineken: Personalised QR Code T-Shirts

6. January 2012

Tweet Pin It Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your [...]

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IKEA: The Facebook Fan Sleepover

4. January 2012

Tweet Pin It For me, this is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover… After [...]

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Jell-O: Facial Recognition Sampling Machine

25. December 2011

Tweet Pin It To help launch the new Jell-o Temptations premium desert range for adults, sampling was always on the cards, but this machine takes sampling to a whole new level… It uses facial recognition software to detect the “Age” of the potential consumer, and if you happened to be too young, it would reject [...]

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Nike: Catch The Flash ARG

12. December 2011

Tweet Pin It Here is a nice twist on the increasingly popular trend towards mobile ARG gaming for brands. Made famous by the Mini Getaway and continued with campaigns like New Balance’s Urban Dash, this time it’s Nike’s turn, with a twist, in the “Catch The Flash” ARG in Vienna, Austria. This time it wasn’t [...]

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eBay: Give-A-Toy Store Window Installation

23. November 2011

Tweet Pin It Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here. The [...]

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ASICS: Race This Ad Installation

9. November 2011

Tweet Pin It Here’s a great experiential execution from ASICS to coincide with their sponsorship of the ING New York City Marathon. ASICS installed a 60-foot video wall at the Columbus Circle subway station and challenged passersby to race against Ryan Hall, U.S marathon runner. Luckily no injuries were caused as people raced against the [...]

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Volkswagen: New Beetle Augmented Reality Ads

23. October 2011

Tweet Pin It Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional [...]

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Multi-Touch Wall of World Cup History

18. October 2011

Tweet Pin It Here is a pretty cool multi-touch installation for the Football World Cup 2018 Organising Committee in Russia. It features 8 round, multi-touch digital displays mounted into an 18 meter long wall. Each multi-touch display runs an individual app on the history of previous World Cups. With the upcoming 2014 (Brazil) and 2018 [...]

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Light Painting: The Volkswagen Art Heist

13. October 2011

Tweet Pin It Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) [...]

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Virgin Mobile FreeFest: The Echo Temple

30. September 2011

Tweet Pin It An Echo Temple? Yep, Kyocera teamed up with Virgin to create this amazing installation at the Virgin Mobile FreeFest, allowing users to play virtual instruments and create music by moving their body in front of motion-tracking cameras. But it wasn’t just about body movement, you could use fans that had special (rather [...]

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IBM: The THINK Digital Exhibition NYC

28. September 2011

Tweet Pin It Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a [...]

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The Nokia Foursquare Gifting Machine

27. September 2011

Tweet Pin It Here is a nice interactive installation from Nokia, playing on their ever increasing “Random Acts of Kindness” vision that allows anyone to simply check-in to one of the the vending machines via Foursquare to release some sort of surprise. It’s a pretty simple setup, with the vending machine checking the Foursquare check-in [...]

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Durex: The Lover’s Fortune Teller Installation

20. September 2011

Tweet Pin It Here is a great installation piece from Durex in Taiwan, a place where the young are fixated on two things, gaming and… well I think you get it. So, our friends at Ogilvy. created Xerud: The Lover’s Fortune Teller, a real, completely genuine fortune teller experience for your love life. Xerud, which [...]

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