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Chatroulette: Live First Person Zombie Game

21. August 2015

6 Comments

This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

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Pizza Hut: The Video Projector Pizza Box

25. May 2015

44 Comments

Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the [...]

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Old Navy Gets In On The #Selfie Machine

27. October 2014

47 Comments

Undoubtedly, selfies were the creative trend for digital engagement ideas last year. We seemed to hit peak selfie (technically speaking) with the MegaFon MegaFaces installation at the Sochi games. An amazing piece of work: Last week a similar idea appeared in a new Old Navy campaign. This begs the question, when is a derivative idea [...]

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Waterstones & Airbnb Seize The #waterstonestexan Moment

23. October 2014

55 Comments

So you’ve probably heard about the American (a Texan at that) that got locked inside a Waterstone’s bookstore after hours. His initial tweet sparked a hilarious trending conversation, one that was a perfect showcase of the narrative and creative power of the Twitter platform. Get the full lowdown at many different sites, like here: http://www.buzzfeed.com/alanwhite/everyones-going-to-be-tired-today-because-a-texan-got-locked. [...]

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Nescafè: 1000 Red Mugs Social Installation

6. October 2014

30 Comments

Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]

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GranataPet: SnackBall iBeacon Fitness For Dogs

12. May 2014

15 Comments

With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s [...]

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KIA: iPhone Powered Virtual Racetrack

14. April 2014

12 Comments

Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...]

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Carlsberg: Happy Beer Time Installation

31. March 2014

18 Comments

Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’ With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by [...]

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Heineken Valentines Day: Date In A Box

11. February 2014

30 Comments

Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]

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Apple iBeacon: Brining Art Galleries To Life

2. February 2014

27 Comments

Aside from pushing offers and discounts, Apple’s new iBeacon technology provides a whole different way at creating native location based interaction with iOS devices, and this example from Rubens House Art Gallery in Antwerp gives a taste of what’s to come! Using Estimoate iBeacons, the art gallery has created location based beacons that interact directly [...]

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