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Apple Watch Reveals 3x New Ads

26. April 2015

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With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. [...]

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ANA Airlines: Take Off Mode App Eases Anxiety

12. February 2015

19 Comments

Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to [...]

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Wingme: Dating app with a twist

8. August 2014

29 Comments

If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can [...]

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Meet ‘Sense’ The Ultimate Sleep Tracker

25. July 2014

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This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you. Sense detects temperature, noise, light and movement among other things to help provide the [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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Introducing Instagram Direct: Now Send Direct

14. December 2013

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Well, if I was an investor, owner or employee of SnapChat… Who just rejected $3 Billion in cash from Facebook… I’d probably want to find a deep, dark place to hide right now, because Facebook just put out a new release of Instagram, and yep, it’s pretty much just killed SnapChat, by allowing people to [...]

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Puma Run Navi App: Explore A New Route

13. November 2013

35 Comments

Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

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Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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Heineken Ignite: Interactive LED Beer Bottles

16. April 2013

3 Comments

Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]

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GAME: The Future of Golf App

7. March 2013

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If you’re a golfer, this could become you’re next favourite toy. GAME GOLF is a new connected product set that automatically tracks, maps and records your entire round of golf. Puts you against your mates, the course or the world and lets you share your victories. The concept, which has so far raised over $100,000 [...]

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