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British Airways: Plane Detecting Billboards

21. November 2013

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In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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Intel Discovered: An Xbox Kinect Advergame

5. November 2012

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There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]

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Volkswagen “The Original Click” YouTube Ads

24. May 2012

4 Comments

Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]

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Call of Duty: Quadrocopter Machine Gun Video

30. April 2012

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Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]

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Scrabble Battle “Captcha” Banner Campaign

1. April 2012

4 Comments

Here is a really smart piece of digital work for the 21st Annual Scrabble Championship held in the Gulf. Scrabble started hijacking the “Captcha” graphic on popular gaming sites and turning it into a real scrabble challenge. And people who could crack the Scrabble Captcha were presented with a banner inviting them to register for [...]

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The Sound Of Amnesty: Shazam Driven Petitions

22. January 2012

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Charity and Human Rights organisations provide agencies with the chance to really think differently, push boundaries and innovate. But it doesn’t always happen that way… So I was really glad to see this smart campaign for Amnesty International, called “The Sound of Amnesty”. It started like any other petition drive, but this time each digital [...]

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GagaVille: Lady Gaga’s FarmVille Campaign

22. May 2011

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We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

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What Are Your Thoughts On Virtual Goods?

8. December 2010

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This is a pretty random article post (particularly the video!), but I’d really love to hear your thoughts on the world of virtual gifts. I was stunned to read an article on Mashable tonight about a social game called “Pet Society” that sells over 90 million virtual gifts a day, that translates to over 30 billion [...]

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McDonald’s Creates Branded Farmville Farm

9. October 2010

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It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, [...]

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Miley Cyrus With YouTube Annotations

21. June 2010

1 Comment

Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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Burger King: Media Buying Gets Smarter

5. April 2010

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Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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