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The Sound Of Amnesty: Shazam Driven Petitions

22. January 2012

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Charity and Human Rights organisations provide agencies with the chance to really think differently, push boundaries and innovate. But it doesn’t always happen that way… So I was really glad to see this smart campaign for Amnesty International, called “The Sound of Amnesty”. It started like any other petition drive, but this time each digital [...]

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GagaVille: Lady Gaga’s FarmVille Campaign

22. May 2011

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We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

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What Are Your Thoughts On Virtual Goods?

8. December 2010

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This is a pretty random article post (particularly the video!), but I’d really love to hear your thoughts on the world of virtual gifts. I was stunned to read an article on Mashable tonight about a social game called “Pet Society” that sells over 90 million virtual gifts a day, that translates to over 30 billion [...]

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McDonald’s Creates Branded Farmville Farm

9. October 2010

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It was only a matter of time before we saw this from McDonald’s, who’ve just created a branded farm on Farmville in a special one day event. Basically, McDonald’s will become a “Neighbour Farm” to every player in the world for a day, this allows players to come and work on the McDonald’s Farmville Farm, [...]

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Miley Cyrus With YouTube Annotations

21. June 2010

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Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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Burger King: Media Buying Gets Smarter

5. April 2010

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Ok, so maybe this isn’t “smarter” media buying, but it sure is thinking outside the box. One of the toughest things about buying digital media is there is (generally) only so many placement types you can buy, and going outside of those placements either means months of negotiations or astronomical costs, so when I see something like this, I [...]

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