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Coca-Cola: ‘Fans First’ Approach in Social Communities

16. February 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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PwC: 13th Annual Global CEO Survey

27. January 2010

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PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies… You can check out or download the survey here.

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Razorfish: Social Influence Marketing Trends

26. January 2010

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Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!

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Fluent: Razorfish Social Influence Marketing Report

14. July 2009

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Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid [...]

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The Brand Gap Presentation

6. April 2009

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I stumbled across this presentation on Slideshare, while it’s long at 160 slides, it’s well worth the read if you’re even remotely interested in branding or brand building. But while I’m talking about Slideshare, don’t you think there should be a voice over with their presentations? There are so many great presentations that I’d kill to hear [...]

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How to build brand “YOU” online?

30. March 2009

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I found this little presentation on how to build your personal brand online over at digital tip. It’s a neat little pres highlighting brand engagement in the socialsphere, along with an overview on how to build a personal brand online. Building a personal brand is perhaps one of the most important things to do online though your [...]

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Razorfish: Digital Outlook Report 2009

11. March 2009

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It’s here again, Razorfish has released Digital Outlook Report 09; their 5th annual report reveals the key digital trends, strategies and what to look out for throughout 2009. It’s an inspiring read, below are just a few key items from the report: ? Razorfish CEO Clark Kokich on ?From Breaking Campaigns to Building Client Businesses??? ? Shiv Singh on ?Trends In Social Influence Marketing??? [...]

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Carnival Hammer iPhone App

9. March 2009

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I think it’s about time I added an iPhone App category to Digital Buzz, and to kick it off with a celebration here is the “Carnival Hammer iPhone App” possibly a future cult iPhone app in the making, well, just until a few too many people smash their iPhones anyway! Trading off the popularity of the Wii’s [...]

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