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Toyota RAV4: Outdoor Website

31. July 2013

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How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

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Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013

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Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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Samsung S4: The Stare Challenge

7. July 2013

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The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

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Fracture IO: A New Kind of Photo Booth

3. July 2013

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Fracture IO is a new form of Photo Booth, an installation to create generative, 3D animated artwork based on the form of the human body. This installation was unveiled at the One Show Awards celebration at the Bowery Hotel in New York recently… Fracture IO lets users generate asbtract sculptures in real-time using what seems [...]

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DomiCopter: Dominos Pizza Delivery Drones

17. June 2013

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So I’m slightly late to the party on this one, but I need to post for the archive regardless! Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. Clearly a promotional stunt, I wonder if this can actually [...]

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Beck’s: The Musical Beer Bottle

16. June 2013

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Introducing the world’s first playable beer bottle, by Beck’s in New Zealand, as an extension of their Record Label project. Thomas Edison’s original cylindrical phonograph was the inspiration for the project, with Beck’s attempting to fuse 19th Century technology with 21st Century music, this time on a beer bottle instead of a cylindrical tube! Then [...]

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Adobe: The Real-Time Photoshop Bus Stop

11. June 2013

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This might just be the best bus stop ever created, promoting Adobe’s “CreativeDays,” a series of 14 events across the EMEA, with this clever stunt that Photoshopped people standing at a bus stop in real-time and displayed the images on a dedicated digital AdShel inside the bus stop! Love this…

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Points: The World’s Most Advanced Street Sign

10. June 2013

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Breakfast New York are famous for creating connected objects and installations, so their most recent piece of work was almost always going to be super cool, and they didn’t disappoint, creating ‘Points’ The World’s Most Advanced Street Sign. Points is a connected object like no other you’ve seen before, taking the shape of a standard [...]

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The Pepsi Like Machine

2. June 2013

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I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]

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Coca-Cola: Small World Happiness Machines

20. May 2013

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In the latest ‘Open Happiness’ installation from Coca-Cola, they set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan, who have different opinions. But ‘Small World Machines’ from Coca-Cola sets aside the differences and allows people to connect in real time, with people in both countries, [...]

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Antarctica Beer: Turning Beer into Train Tickets

15. May 2013

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This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, [...]

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Intel: PUSH for Ultrabook Installation

6. May 2013

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There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

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Laser Forest: A Musical Light Installation

28. April 2013

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Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play [...]

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The bpost Live Webshop Campaign

24. April 2013

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Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything [...]

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