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Volkswagen Golf 7: 3D Projection Mapping Event

2. April 2013

5 Comments

Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]

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HP: The Festival Photoball

1. April 2013

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Everyone loves having a turn hitting the huge blow up beach balls at a festival or event before security typically grab and destroy them. Well, this one was a little different and it came with security approval. The HP Photoball consists of one huge blow up ball, a HD camera and a wifi-hub allowing the [...]

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Audi Quattro: Interactive Installation

19. March 2013

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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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OREO: The Separator Machine

5. March 2013

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You know you’ve thought about it before, wondering how to separate the cookies from the cream, maybe because you like it separated, maybe because you don’t like the cream, who knows, we’ve all done it, just not like this…! In a very cool video (viral? how many views do you need for something to be [...]

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Nike: 8 Interactive Store Windows at Selfridges

4. March 2013

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Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]

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Ray Ban: Ambermatic Lens App Installation

26. February 2013

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Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]

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Royal London Hospital: Interactive Installation

20. February 2013

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Here’s a great example of technology put to good use at the Royal London Children’s Hospital, patients now have an interactive playground featuring a giant screen that the children can engage with. The surrounding soft toys are integrated into an interactive game, so that the children can play with both the physical and digital versions. [...]

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Sony: AR Headphone Music Festival

17. February 2013

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Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]

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Adidas Y-3 2013: Interactive Live Stream

9. February 2013

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Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run [...]

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BMW iWindow Installation

17. January 2013

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Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York. Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future [...]

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Firewall: A Depth Sensitive Interactive Wall

2. January 2013

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Firewall is an interactive installation, a seemingly normal wall that is actually a stretched spandex surface which acts as a membrane interface sensitive to depth. People can push, touch, move and create fire-like visuals dynamically depending on the speed, pressure, depth and movement of the interaction with the spandex surface. On top of that, each [...]

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Skittles: Telekinize The Rainbow

22. December 2012

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

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Delite-o-Matic: Experimental Sampling Lab

17. December 2012

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If you remember the Delite-o-Matic vending machine installation a few months back, you’ll probably love this new, experimental sampling installation they’ve just created to get new flavours in peoples hands! So as part of their special research into human/snack behaviour, Fantastic Delites created a human mouse lab experiment to see how far people were willing [...]

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Reindeer Races: VML Australia’s Epic Xmas Card

13. December 2012

8 Comments

I may be a little biased, but check out VML Sydney’s epic Agency Xmas Card for 2012… It’s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you’ll be allocated a reindeer in the next available race, then [...]

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Swedish Post: Parcel Memory Xmas Game

11. December 2012

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Swedish Post are famous for huge Xmas installations, in fact you probably remember last years ‘Xmas on Wheels‘ installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they’ve back it up [...]

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