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BOX: A Dynamic 3D Projection Mapping Video

1. October 2013


This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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Heineken: The Time Travel Booth

30. September 2013


Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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MINI: The ‘Salute’ Digital Billboard Campaign

25. September 2013


Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

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Samsung Galaxy S4: The Smart Phone Line

24. September 2013


You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand…. Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to [...]

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Yahoo!: The World’s First ‘Hands On Search’

23. September 2013


Introducing the world’s first hand on search, allowing visually impaired children in Tokyo to search with their hands. The vending machine-like pod recognises your verbal search, then recreates with a 3D printer. For the first time, visually impaired people will be able to touch what they can’t see, anything from giraffes to skyscrapers… Yahoo! also [...]

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Colour Chasers: Robots Turn Colour Into Sound

18. September 2013


Yuri Suzuki has created ‘Looks Like Music’ which is an audiovisual installation that consists of miniature robots which detect and follow a hand made circuit – a black line traced in marker pen – interspersed with coloured reference points that the device translates in sound in real time. Each robot has 2x Arduino-powered sensors to [...]

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Lexus: First Life-Sized, Real-Time Video Game

11. September 2013


This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Volkswagen Bannerbahn: Live Banner Challenge

5. September 2013


Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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McDonald’s NFC Powered ‘Happy Table’ Games

2. September 2013


This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store. The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming [...]

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BabyX: The Future of Artificial Intelligence

26. August 2013


TEDxAuckland has presented us with BabyX. A virtual baby, represented by a 3D face on a screen, powered by artificial intelligence, that is able to interact with the world around her via a suite of sensors, allowing BabyX mimic the actions and interactions of a real life baby. Fibre optic cables light up to represent [...]

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The Wolverine Experience: Kinect Powered Kiosk

20. August 2013


Comic-Con as you guys probably know, is an epic nerd fest with events around the world. So what better to get them excited about the new Wolverine movie, than placing huge interactive, Kinect powered gaming kiosks at each of the Comic-Con locations from Brazil to India and everything in between, where fans can put themselves [...]

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Coca-Cola: Meet The Social Robot

19. August 2013


Imagine a robot avatar that participates in activities for you, when you can’t actually be there in person… Meet Coca-Cola’s Social Robot, that allowed teenagers in Israel to join in the fun of the Coca-Cola Summer Love Festival, from their computers at home… The Social Robots allowed teenagers to virtually walk around the festival by [...]

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Castle Lite Beer: Mind Reading Beer Machine

19. August 2013


Beer vending machines? Sure, but how about a Mind Reading Beer Pouring Machine? Yeah, here it is, created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours! Pu,ping out hundreds of [...]

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Amstel Beer: ‘Take A Pause’ Vending Machine

16. August 2013


Wish a vending machine would give you a free beer? Most people would, and you’d also expect to have to complete a challenge or something similar to get it right?! Well, sometimes you just need to make cool vending machine simple, and this one from Amstel Beer, does exactly that. Introducing Amstel Pause, an interactive [...]

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Coca-Cola: The Personalised Road

12. August 2013


Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Using geo-fencing, whenever a consumer approached the billboard, their phone [...]

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Ayrton Senna: The Sound Of Honda Installation

1. August 2013


It’s not all that often with the quality of todays content, that you can stare into a screen and just go ‘WOW’ but today is your lucky day, and we get to look back to 1989 when Ayrton Senna created history for Honda. He challenged the Japanese F1 circuit in Suzuka and managed to set [...]

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Vivid Light Festival: We See Saw Installation

31. July 2013


The Vivid Light Festival attracts millions of people to Sydney Harbour over a 2 week period each year, with the city hosting a Festival of Light, Music and Ideas around the city. ‘We See Saw’ is a collaborative play installation, activating a sense of nostalgia by providing just a few minutes of a time gone [...]

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Toyota RAV4: Outdoor Website

31. July 2013


How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013


Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013


Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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