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Google Chrome: A Journey through Middle-earth

21. November 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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British Airways: Plane Detecting Billboards

21. November 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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ASICS: The Ultimate Treadmill Challenge

6. November 2013

23 Comments

Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, [...]

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SNCF Railways: Interactive Doors To Europe

5. November 2013

32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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CRYSTAL: An Interactive Light Installation

28. October 2013

26 Comments

Crystal is a unique, magnet powered, interactive light installation that has a permanent home in Eindhoven, the Netherlands, after touring in Amsterdam, Paris and Moscow over the past year. Hundreds or thousands of plastic crystals are placed on a floor mat surrounded by a magnetic field, the magnetic fiels powers two LED lights housed in [...]

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KPT Smileball: Smile Controlled Pinball Machine

28. October 2013

37 Comments

Introducing Smileball, the World’s First Smile Controlled Pinball Machine from KPT, a Swiss health insurer who claims to have Switzerland’s happiest health insurance clients, so they created Smileball to show that less anger equals more smiles. It’s pretty simple, a camera captures the player’s face and from there, face-tracking software transmits the mouth movements to [...]

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Qualcomm: Ultimate Smartphone Photo Booth

24. October 2013

46 Comments

A 540-Degree Smart Phone Photo Booth powered by Qualcomm’s Snapdragon processors, sounds pretty cool right? Well, this video makes it look cool, that’s for sure, with 130 Snapdragon-powered HTC One smartphones are synced together to take ‘Bullet-Time’ photos on command, giving random passers by the chance to take home a seriously cool photo-set.

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Constellaction: The Light Chain Installation

14. October 2013

28 Comments

This is seriously cool. Light Chains or Waves that connect with and activate the pyramid object next to it. Constellaction is an audio/visual installation featuring tetrahedron-shaped (ok I’ll just keep calling it a Pyramid) object’s that emit light and noise when triggered by other light. So when you place a whole batch of these little [...]

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Nike House of Deadly: Stadium Installation

9. October 2013

32 Comments

The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Nutri-Grain: RFID Projection Mapped Skate Park

3. October 2013

54 Comments

Kellogg’s in Australia has just launched an RFID triggered, Projection Mapped, Glow in the Dark Skate Park for their Nutri-Grain cereals, with hundreds of influential teens winning tickets to experience it. It features a street skate course with laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture [...]

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BOX: A Dynamic 3D Projection Mapping Video

1. October 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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Heineken: The Time Travel Booth

30. September 2013

76 Comments

Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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MINI: The ‘Salute’ Digital Billboard Campaign

25. September 2013

70 Comments

Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

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Samsung Galaxy S4: The Smart Phone Line

24. September 2013

91 Comments

You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand…. Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to [...]

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Yahoo!: The World’s First ‘Hands On Search’

23. September 2013

103 Comments

Introducing the world’s first hand on search, allowing visually impaired children in Tokyo to search with their hands. The vending machine-like pod recognises your verbal search, then recreates with a 3D printer. For the first time, visually impaired people will be able to touch what they can’t see, anything from giraffes to skyscrapers… Yahoo! also [...]

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