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Nike House of Deadly: Stadium Installation

9. October 2013

32 Comments

The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Nutri-Grain: RFID Projection Mapped Skate Park

3. October 2013

54 Comments

Kellogg’s in Australia has just launched an RFID triggered, Projection Mapped, Glow in the Dark Skate Park for their Nutri-Grain cereals, with hundreds of influential teens winning tickets to experience it. It features a street skate course with laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture [...]

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BOX: A Dynamic 3D Projection Mapping Video

1. October 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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Heineken: The Time Travel Booth

30. September 2013

76 Comments

Welcome to Heineken’s ‘Time Travel Booth’ powered by the new Leap Motion device that just about everyone in our agency has, but no-one has an actual use for! This event in Taipei, was to celebrate the 140th Birthday of Heineken and invited people to travel back in time to explore the secret ingredients of the [...]

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MINI: The ‘Salute’ Digital Billboard Campaign

25. September 2013

70 Comments

Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with professional spotters and special cameras designed to spot and reward MINI drivers. I love this! Created by the guys at IRIS [...]

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Samsung Galaxy S4: The Smart Phone Line

24. September 2013

91 Comments

You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand…. Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to [...]

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Yahoo!: The World’s First ‘Hands On Search’

23. September 2013

103 Comments

Introducing the world’s first hand on search, allowing visually impaired children in Tokyo to search with their hands. The vending machine-like pod recognises your verbal search, then recreates with a 3D printer. For the first time, visually impaired people will be able to touch what they can’t see, anything from giraffes to skyscrapers… Yahoo! also [...]

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Colour Chasers: Robots Turn Colour Into Sound

18. September 2013

38 Comments

Yuri Suzuki has created ‘Looks Like Music’ which is an audiovisual installation that consists of miniature robots which detect and follow a hand made circuit – a black line traced in marker pen – interspersed with coloured reference points that the device translates in sound in real time. Each robot has 2x Arduino-powered sensors to [...]

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Lexus: First Life-Sized, Real-Time Video Game

11. September 2013

13 Comments

This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Volkswagen Bannerbahn: Live Banner Challenge

5. September 2013

29 Comments

Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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McDonald’s NFC Powered ‘Happy Table’ Games

2. September 2013

34 Comments

This McDonald’s NFC Concept Table is the first of its kind, launched in Yishun, Singapore, for testing, before an extended rollout throughout Asia, targeting families with NFC enabled smartphones to create unique interactive worlds for kids to play with in store. The McDonald’s ‘Happy Table’ features a number of NFC tags underneath the table, forming [...]

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BabyX: The Future of Artificial Intelligence

26. August 2013

38 Comments

TEDxAuckland has presented us with BabyX. A virtual baby, represented by a 3D face on a screen, powered by artificial intelligence, that is able to interact with the world around her via a suite of sensors, allowing BabyX mimic the actions and interactions of a real life baby. Fibre optic cables light up to represent [...]

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The Wolverine Experience: Kinect Powered Kiosk

20. August 2013

26 Comments

Comic-Con as you guys probably know, is an epic nerd fest with events around the world. So what better to get them excited about the new Wolverine movie, than placing huge interactive, Kinect powered gaming kiosks at each of the Comic-Con locations from Brazil to India and everything in between, where fans can put themselves [...]

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Coca-Cola: Meet The Social Robot

19. August 2013

32 Comments

Imagine a robot avatar that participates in activities for you, when you can’t actually be there in person… Meet Coca-Cola’s Social Robot, that allowed teenagers in Israel to join in the fun of the Coca-Cola Summer Love Festival, from their computers at home… The Social Robots allowed teenagers to virtually walk around the festival by [...]

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Castle Lite Beer: Mind Reading Beer Machine

19. August 2013

25 Comments

Beer vending machines? Sure, but how about a Mind Reading Beer Pouring Machine? Yeah, here it is, created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours! Pu,ping out hundreds of [...]

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