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Nike: 8 Interactive Store Windows at Selfridges
Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store. From Kinetic drops that react to people walking past, to dunk-height jumping challenges and [...]
Continue reading...Ray Ban: Ambermatic Lens App Installation
26. February 2013
Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]
Continue reading...Royal London Hospital: Interactive Installation
20. February 2013
Here’s a great example of technology put to good use at the Royal London Children’s Hospital, patients now have an interactive playground featuring a giant screen that the children can engage with. The surrounding soft toys are integrated into an interactive game, so that the children can play with both the physical and digital versions. [...]
Continue reading...Sony: AR Headphone Music Festival
17. February 2013
Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]
Continue reading...Adidas Y-3 2013: Interactive Live Stream
9. February 2013
Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run [...]
Continue reading...BMW iWindow Installation
17. January 2013
Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York. Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future [...]
Continue reading...Firewall: A Depth Sensitive Interactive Wall
2. January 2013
Firewall is an interactive installation, a seemingly normal wall that is actually a stretched spandex surface which acts as a membrane interface sensitive to depth. People can push, touch, move and create fire-like visuals dynamically depending on the speed, pressure, depth and movement of the interaction with the spandex surface. On top of that, each [...]
Continue reading...Skittles: Telekinize The Rainbow
22. December 2012
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]
Continue reading...Delite-o-Matic: Experimental Sampling Lab
17. December 2012
If you remember the Delite-o-Matic vending machine installation a few months back, you’ll probably love this new, experimental sampling installation they’ve just created to get new flavours in peoples hands! So as part of their special research into human/snack behaviour, Fantastic Delites created a human mouse lab experiment to see how far people were willing [...]
Continue reading...Reindeer Races: VML Australia’s Epic Xmas Card
13. December 2012
I may be a little biased, but check out VML Sydney’s epic Agency Xmas Card for 2012… It’s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you’ll be allocated a reindeer in the next available race, then [...]
Continue reading...Swedish Post: Parcel Memory Xmas Game
11. December 2012
Swedish Post are famous for huge Xmas installations, in fact you probably remember last years ‘Xmas on Wheels‘ installation created in a huge warehouse that allowed users to shoot their own photos of a real life nativity set. Probably the benchmark for all Xmas creative pieces in 2011. So in 2012, they’ve back it up [...]
Continue reading...Allen Solly: Twitter Powered Billboard Sampling
9. December 2012
Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from [...]
Continue reading...Meet Pinokio: Pixar’s Animatronic Lamp
5. December 2012
If you’ve ever wondered what Pixar’s famous lamp would be like in real life, then this is just about it. Meet Pinokio, a real life ‘smart’ Animatronic Lamp powered by arduino, a host of servos, sensors, microphones and a webcam which detects facial expressions… The Animatronic Lamp is designed to exude emotional characteristics while being [...]
Continue reading...The World’s First 3D Printing Photo Booth
3. December 2012
Hands up if you’ve got a 3D printer? We do too, but most of the ones you can get your hands on are pretty low-res and print liquid plastic. So what happens when you create a pop-up store with a high-end powder based 3D printer? Well, you create the world’s first 3D printing photo booth… [...]
Continue reading...Hyundai i30: A New Type of Virtual Test Drive
27. November 2012
We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a [...]
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4. March 2013
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