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Pepsi Max: 3D Projection Time Tunnel Portal

6. December 2014

17 Comments

In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]

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Chrysler Launches Oculus Rift VR Experience

27. November 2014

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Chrysler has created a first-of-its-kind interactive, photo­real virtual reality (VR) experience. It’s called ‘Beneath the Surface’ and is a four-minute experiment that pushes the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour [...]

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Nescafè: 1000 Red Mugs Social Installation

6. October 2014

30 Comments

Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]

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Coca-Cola: Just Dance Now Mobile Campaign

5. October 2014

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Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming [...]

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Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience

23. September 2014

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Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile. My personal favourite was the stained-glass car [...]

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The BrainWriter Project: Wearable Tech For ALS

22. September 2014

24 Comments

The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and [...]

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Walkers Crisps: Tweet to Eat Vending Machine

18. September 2014

23 Comments

Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine. The sampling campaign aims to get three new flavours in the hands of consumers across London, with the [...]

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Ralph Lauren: 4D Holographic Fashion Show

16. September 2014

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So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in [...]

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TopShop: Instagram Powered Social Catwalk

15. September 2014

26 Comments

TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London. The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to [...]

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Shell Creates ‘Player’ Powered Football Field

12. September 2014

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In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that [...]

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Drink Up: Meet Our Talking Water Fountain

7. September 2014

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So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular [...]

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KLM: Live High Five

4. September 2014

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KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street [...]

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Into The Storm: Augmented Reality AdShel Ad

3. September 2014

27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life. This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed [...]

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Heart Bot: An Experimental Drawing Machine

3. September 2014

19 Comments

Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience. Interactive with the experimental drawing machine was [...]

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Omote: Real-Time Makeup Projection Mapping

19. August 2014

49 Comments

Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! [...]

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