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Coca-Cola: The Personalised Road

12. August 2013

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Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. Using geo-fencing, whenever a consumer approached the billboard, their phone [...]

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Vivid Light Festival: We See Saw Installation

31. July 2013

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The Vivid Light Festival attracts millions of people to Sydney Harbour over a 2 week period each year, with the city hosting a Festival of Light, Music and Ideas around the city. ‘We See Saw’ is a collaborative play installation, activating a sense of nostalgia by providing just a few minutes of a time gone [...]

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Medical Mirror: Reading Your Vital Signs

31. July 2013

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Quantified living is perhaps the most dramatic emerging trend right now, and apart from wearable tracking devices, there will soon be an emergence of connected objects in your home dedicated to quantifying every other part of your life… MIT Media Lab students have created a ‘Medical Mirror’ prototype that is able to monitor vital signs [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013

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Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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Kontor Records: Back To Vinyl DM Pack App

9. July 2013

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Here’s a slightly different DM Pack aimed at creative directors, created by Kontor Records promoting a new sound track they thought the advertising industry needed to hear. It’s called Back To Vinyl, where your mobile phone becomes the activation point for the physical vinyl DM piece… The video makes it more seamless than it would [...]

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Samsung S4: The Stare Challenge

7. July 2013

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The new Samsung S4 knows when you are looking at it, so to win one, could you stare at it for 60 minutes straight, regardless of the slightly crazy distractions around you? Well, this installation in the middle of Zurich’s main train station challenged passers by to exactly that… Complete with motor bike crashes, hot [...]

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Stride Gum: Chewing Controlled Mobile Game

24. June 2013

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Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

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DomiCopter: Dominos Pizza Delivery Drones

17. June 2013

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So I’m slightly late to the party on this one, but I need to post for the archive regardless! Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. Clearly a promotional stunt, I wonder if this can actually [...]

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Beck’s: The Musical Beer Bottle

16. June 2013

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Introducing the world’s first playable beer bottle, by Beck’s in New Zealand, as an extension of their Record Label project. Thomas Edison’s original cylindrical phonograph was the inspiration for the project, with Beck’s attempting to fuse 19th Century technology with 21st Century music, this time on a beer bottle instead of a cylindrical tube! Then [...]

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Adobe: The Real-Time Photoshop Bus Stop

11. June 2013

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This might just be the best bus stop ever created, promoting Adobe’s “CreativeDays,” a series of 14 events across the EMEA, with this clever stunt that Photoshopped people standing at a bus stop in real-time and displayed the images on a dedicated digital AdShel inside the bus stop! Love this…

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Points: The World’s Most Advanced Street Sign

10. June 2013

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Breakfast New York are famous for creating connected objects and installations, so their most recent piece of work was almost always going to be super cool, and they didn’t disappoint, creating ‘Points’ The World’s Most Advanced Street Sign. Points is a connected object like no other you’ve seen before, taking the shape of a standard [...]

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The Pepsi Like Machine

2. June 2013

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I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]

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Gladiator Energy Drink: The USB Can

27. May 2013

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Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the elusive USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims [...]

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Intel: PUSH for Ultrabook Installation

6. May 2013

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There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

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Laser Forest: A Musical Light Installation

28. April 2013

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Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play [...]

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