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Big Boss Brewing: Beer Sampling Arcade Game

4. December 2013

36 Comments

So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer. Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever [...]

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Volkswagen GTI: Play the Road. Create Music.

3. December 2013

40 Comments

Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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RFID Tic-Tac-Toe Installation

26. November 2013

32 Comments

This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception. The [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013

41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Google Chrome: A Journey through Middle-earth

21. November 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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British Airways: Plane Detecting Billboards

21. November 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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SNCF Railways: Interactive Doors To Europe

5. November 2013

32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’. They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, [...]

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Norton Enjoy Your Privacy: Multi-Device Story

21. October 2013

45 Comments

Mobile Security is pretty weak right now, and to highlight the challenges we face every day in regards to Mobile Security, Norton has created ‘Enjoy Your Privacy’ which is a multi-device experience that allows users to follow and interact with four unique stories. Each story is accesses in part between your desktop computer and your [...]

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TACTILU: Remote Tactile Communication Band

18. October 2013

37 Comments

Sometimes we just need to see cool stuff. And this is one of those times, introducing TACTILU – a bracelet for remote tactile communication that allows one person to physically touch another, while they are apart. I know where you mind went, but it’s not that. Yet. TACTILU is a research project embracing remote haptic/tactile [...]

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Constellaction: The Light Chain Installation

14. October 2013

28 Comments

This is seriously cool. Light Chains or Waves that connect with and activate the pyramid object next to it. Constellaction is an audio/visual installation featuring tetrahedron-shaped (ok I’ll just keep calling it a Pyramid) object’s that emit light and noise when triggered by other light. So when you place a whole batch of these little [...]

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Tourism Victoria: The Remote Control Tourist

13. October 2013

42 Comments

If you’ve ever wanted to see a city before you got there, this is your chance. Introducing Tourism Victoria’s ‘Remote Control Tourist’ who can be controlled from a website, and will do anything you ask, and stream it live from a first person point of view, right back at you! And whilst I do wonder [...]

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Nike House of Deadly: Stadium Installation

9. October 2013

32 Comments

The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

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Nutri-Grain: RFID Projection Mapped Skate Park

3. October 2013

54 Comments

Kellogg’s in Australia has just launched an RFID triggered, Projection Mapped, Glow in the Dark Skate Park for their Nutri-Grain cereals, with hundreds of influential teens winning tickets to experience it. It features a street skate course with laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook at the optimal capture [...]

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BOX: A Dynamic 3D Projection Mapping Video

1. October 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

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