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The Lab: Digital Art Installations at Panorama

23. July 2016

15 Comments

The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way… Check out above the collaboration between HP and The Verge with their “Lab”. [...]

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Old Spice: GPS Dream Runner Activation

13. June 2016

24 Comments

Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

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Google AnyPixel: Digital Installations Made Easy

7. June 2016

28 Comments

For a long time now, creating detailed interactive installations and visual walls has been tough, so Google made AnyPixel.js an an open source code and hardware library created to make easy to make interactive displays out of just about anything. With a base of great code, anyone can edit or transform it along with the [...]

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Volkswagen: The Human Crossing

31. May 2016

25 Comments

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible [...]

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GRIDI: An Interactive Music Making Installation

29. May 2016

34 Comments

GRIDI translates the methodology of composing electronic music into an interactive physical installation that lets anyone make music in just seconds as they experiment with various instruments, sounds and physical objects to create electronic beats. Powered by Arduino, thousands of hand soldered wires and sensors to detect the coloured objects representing different instruments, the GRIDI [...]

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Kit Kat: Staring Contest Vending Machine

25. May 2016

25 Comments

Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take [...]

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The Samsung “Blind Cap” Swimming System

17. May 2016

31 Comments

Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous [...]

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Syrmo: Welcome To Connected Skateboarding

16. May 2016

25 Comments

Syrmo is a new connected “Smart Pad” that skateboarders attach to the trucks on their skateboards, it has a bunch of sensors that track every movement of the skateboard, connecting live to an App on their smartphones and records all the tricks in a real-time 3D space. So skaters can re-live their tricks and share [...]

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Sweden Tourism: The Swedish Phone Number

4. May 2016

32 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

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Lockheed Martin: The VR Mars Experience Bus

23. April 2016

24 Comments

Imagine driving across an inhabited Mars? Well, Lockheed Martin did, helping children to truly believe in their own potential, by taking them further than they ever dreamed they’d go; To Mars. The Lockheed Martin Virtual Experience Bus travelled to Mars, where the windows of a bus were turned into HD screens to create a group [...]

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BMW: Eyes On Gigi Hadid Interactive 360 Film

16. April 2016

22 Comments

To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of [...]

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Meet TacoBot: Taco Bell’s Slack Bot

11. April 2016

24 Comments

Introducing the world’s first TacoBot, created by your friends at Taco Bell. If you use the group messenger app Slack, and millions of people around the world do, you’ll now be able to order Taco Bell in just seconds. So, what are you waiting for. Start your bot order! So how does it work? It’s [...]

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Watch The New Leap Motion “Orion” VR Demo

22. February 2016

29 Comments

Introducing the new Leap Motion “Orion”, where truly immersive VR starts with your hands. Built from the ground up for virtual reality, Orion is a massive step forward for Leap Motion capability, lower latency, longer range, better and faster hand recognition, vastly improved robustness to cluttered backgrounds and ambient light, and more. Check out this [...]

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Time Trial: Augmented Reality Climbing

10. February 2016

24 Comments

Check this out! “Time Trial” is a new, physical, interactive rock climbing video game where players are given the opportunity to compete in a time-trial style augmented reality climbing wall challenge to log the fastest times to complete climbs that require them to do single or multiple tasks during that climb. Pretty damn cool. If [...]

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Microsoft Re-Imagines NFL Through HoloLens

3. February 2016

31 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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Jaguar Creates “Actual Reality” VR Experience

24. January 2016

31 Comments

At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Star Wars: Shop Like A Jedi Billboard

15. January 2016

34 Comments

On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different. Shoppers could swipe through just about the entire [...]

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North Face: The NightRay Fest Light Installation

5. January 2016

33 Comments

Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite. A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it [...]

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HaptoClone: Holograms That You Can Touch

29. December 2015

28 Comments

Imagine a world of Holograms that you can physically touch! Imagine shaking a friend’s hand or reaching out to pass them a gift? Well a group of haptics and hologram researchers from the University of Tokyo’s Department of Complexity Science and Engineering (DCSE) have brought this prototype to life. Inventing “Haptoclone”. Quite simply, an interactive [...]

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McDonald’s Releases “LOADED” The Social Film

27. December 2015

30 Comments

Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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