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Google BikeAround: Street View For Alzheimers

3. October 2017

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Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s. Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around [...]

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HEINZ: Instagram Posts You Can Eat

13. August 2017

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Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant. The catch was, that if [...]

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Dunkirk: An Immersive WebVR Experience

31. July 2017

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The new Dunkirk movie is meant to be epic. And EPIC is this: the new WebVR Experience for the feature film. This co-play experience requires two people to play. You can ask a friend to join, or team up with a random player from around the world – your choice! Players become Allied troops on [...]

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The KLM Care Tag: A Connected Device

9. July 2017

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There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam. It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip [...]

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Royal Caribbean: Scuba Snapchat Spectacles

27. June 2017

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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...]

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Microsoft Mixer: Interactive Fireworks Show

18. June 2017

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Check out the entire experience and go behind-the-scenes in Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show. #mixer #mixerworks pic.twitter.com/8Wjx7LN80p — Mixer (@WatchMixer) June 9, 2017 Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with [...]

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McDonald’s Snaplications: 10s Job Applications

9. June 2017

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McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted [...]

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Nissan: The Percebeiro Shield

14. May 2017

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Introducing Nissan’s Percebeiro Shield; a prototype wearable device that aims to help the ‘percebeiros’ (you know, the guys that collect those amazingly tasty shellfish) by predicting the sea’s behaviour, its dynamic movements, changes to the swell, rogue waves and other environmental changes… Ultimately helping to save lives and assist wiht their jobs in real-time. All [...]

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Google’s New Cardboard “Google Home” Kits

7. May 2017

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Don’t have a Google Home yet? Don’t worry, you can build one yourself with Google’s new AIY kit projects that have just launched, the first being a replica “Google Home” made with Raspberry Pi. The DIY Cardboard Kit connects you to the Google Assistant SDK, and the Google Cloud Speech API as part of the [...]

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FORD Launches The Smart Crib

9. April 2017

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Is this the world’s first smart-crib? Ford says so, and now babies can get to sleep sleep at home the same way they sleep in a car as the smart crib reproduces your car’s movements and sounds once you train it in your car via the connected app experience, on trips around town. The app [...]

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NatGeo’s Twitter Powered Chalkboard Robot

19. March 2017

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So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot. The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their [...]

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Game of Thrones: Facebook Live Stream Event

11. March 2017

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Ok so, it seems there were a LOT of angry people talking about the FB live stream of a Game of Thrones season reveal, which at one point… have 130,000 people watching the ice melt. So in case you missed the big event. Here it is! Enjoy.

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LEGOLAND: A GPS Adventure Game

8. March 2017

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If you live in America, then you’ve probably heard of Legoland and their new GPS adventure game built for kids, and back seat drivers. The real-time GPS linked adventure game app lets kids unlock missions, play advanced location based trivia and more all as they learn about the world around them inside the game. A [...]

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Apocalypse Live: Walking Dead FB Live Game

3. March 2017

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Here is the world’s first Walking Dead promo that’s shot in real-time. Created by the guys at Achtung!, the promo is actually a real-time Facebook Live game where people watching can help shape the story as it plays out with two famous Dutch YouTube Vlogger stars, in an abandoned and a barren wasteland, surrounded by [...]

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Audi: Enter The Sandbox VR Experience

25. February 2017

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Audi is asking you to enter the sandbox with an amazing new VR driving experience, combining a physical installation with real-time virtual reality rendering. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track before the sand is carefully scanned by a depth-sensing camera, from [...]

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Samsung Presents: The Gaming Marathon

21. February 2017

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In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into [...]

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Introducing The Amazon Treasure Truck

19. February 2017

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Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in [...]

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Forestry Commission: The Gruffalo Spotter AR

12. February 2017

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This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted [...]

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Tostitos “Party Safe Bag” For The Super Bowl

2. February 2017

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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn [...]

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Apotek: The Coughing Billboard

21. January 2017

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There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers. It’s a pretty fun way to get people to quit smoking for the new year in [...]

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