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IKEA: The Social Catalogue Campaign

13. January 2014

19 Comments

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this [...]

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Samsung: Drive Safe Mode App

6. January 2014

20 Comments

Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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Renault: Life Size Scalextric Car Race

23. December 2013

21 Comments

Everyone loves scalextric car races, so it will be interesting to see how much traction Renault gets from this attempted viral video in London, where they’ve created a Life Size Scalextric Car Race between two of their new electric ‘ZOE’ cars that are controlled from a Helicopter, by 2 winning Facebook fans. It does look [...]

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Chuck Norris: Epic Xmas Split Parody

20. December 2013

33 Comments

Not to be out done by Jean-Claude Van Damme, Chuck Norris has thrown one back, this time, with a seasons greetings video message, as he recreates Van Damme’s feat with that Chuck Norris influence, doing the Epic Splits between two jets, with no less than 11 soldiers on his shoulders, who have lights attached to [...]

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UNIQLO: The Recipe Match App

17. December 2013

24 Comments

This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.

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Knitbot: Budweiser’s Tweet Powered Knitting Bot

10. December 2013

29 Comments

We thought knitting machines might be popular this year, and they are, with a whole bunch of brands jumping on the bandwagon, like Coca-Cola and Budweiser… The later, being called ‘Knitbot’ which is a Tweet Powered Knitting Machine from Budweiser in the UK, and will produce festive knitwear for supporters of designated drivers. So if [...]

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SnapChat Santa: VML Agency Xmas Card

9. December 2013

42 Comments

It’s that time of year where both brands and agencies pump out all sorts of Xmas cards to celebrate their creativity (or perhaps just something a little different). Well, here is VML Australia’s Agency Xmas Card for 2013 – SnapChat Santa – a new profile that will see Santa sending out weird but wonderful SnapChat [...]

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Audi Mind Race: Brain Powered Slot Cars

8. December 2013

33 Comments

Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds! The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which [...]

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Big Boss Brewing: Beer Sampling Arcade Game

4. December 2013

36 Comments

So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer. Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever [...]

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Volkswagen GTI: Play the Road. Create Music.

3. December 2013

40 Comments

Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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RFID Tic-Tac-Toe Installation

26. November 2013

32 Comments

This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception. The [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013

41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Google Chrome: A Journey through Middle-earth

21. November 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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British Airways: Plane Detecting Billboards

21. November 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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