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Cellcom: The Speed Reading Banner

28. September 2014

33 Comments

Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like [...]

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TopShop: Instagram Powered Social Catwalk

15. September 2014

27 Comments

TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London. The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to [...]

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IKEA: The 2015 Catalogue Experience

4. September 2014

22 Comments

So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ [...]

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Heart Bot: An Experimental Drawing Machine

3. September 2014

19 Comments

Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience. Interactive with the experimental drawing machine was [...]

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Volkswagen: Charge Up For e-Golf App Challenge

2. September 2014

26 Comments

Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]

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IKEA: The Time Travel Experiments

26. August 2014

54 Comments

So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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FartBombs: Add Fart Sounds To YouTube Videos

15. August 2014

46 Comments

Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing [...]

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Tinderadoption: Adopt Animals Via Tinder

11. August 2014

65 Comments

This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up [...]

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ASICS: The Remote Volleyball Cannon Challenge

28. July 2014

23 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

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Heineken ‘Routine Interruptions’ Experiment

28. July 2014

28 Comments

Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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