Archive | Digital Campaigns RSS feed for this section

McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014

22 Comments

Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

Continue reading...

Malaysia “A Minute of Silence” Mobile Campaign

3. November 2014

19 Comments

With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence. The video above showcases the campaign and how [...]

Continue reading...

Netflix – Real-Time Reactive GIF Campaign

31. October 2014

28 Comments

Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs. With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming [...]

Continue reading...

Union Station: Augmented Reality History Tours

30. October 2014

41 Comments

Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

Continue reading...

Mercedes-Benz: The Instagram Car Builder

29. October 2014

62 Comments

So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

Continue reading...

Heineken: ‘ShareTheSofa’ Case Study Video

21. October 2014

45 Comments

Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

Continue reading...

Volkswagen: ‘PoloTag’ Social Test Drives

21. October 2014

50 Comments

Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

Continue reading...

Burberry ‘Kisses’ Campaign Case Study

20. October 2014

37 Comments

About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world… Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way [...]

Continue reading...

EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

15. October 2014

28 Comments

As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]

Continue reading...

Nike ‘Phenomenal Shot’ Real-Time Ads

14. October 2014

28 Comments

As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]

Continue reading...