Digital Campaigns

Buyral: The Professional Clicking Agency

10. November 2012

This Buyral video has been kicking around for the last week and I’m sure you’ll all appreciate it! A spoof of how agencies from around the world get their YouTube videos to go Viral… Well, as you’ll see in this video, it’s just as you probably expected, with professional clicking networks the world over, using [...]

Intel Discovered: An Xbox Kinect Advergame

5. November 2012

0 Comments

There seems to be a growing trend towards advergames developed specifically for the Xbox marketplace as a new way to connect with consumers in a medium that amplifies engagement and can directly reward participation, all in an environment where people are ready to play! So look out for a rush of big brand advergames coming [...]

Nike+ Xbox Kinect Training Game

2. November 2012

1 Comment

Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move. The game provides an initial test to [...]

Jameson Irish Whiskey: Playable AR Billboards

25. October 2012

8 Comments

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

iAd: Breast Cancer Self-Check iPad Ad

17. October 2012

3 Comments

Here’s a really simple, smart, actionable iPad Ad created in conjunction with Breast Cancer Awareness Month and the National Cancer Society of Malaysia. It challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge… Each step of the interactive challenge is one part [...]

Comodo: The Instagram Menu

16. October 2012

3 Comments

While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]

L’Oreal: The Next Level XBOX 360 App

9. October 2012

2 Comments

L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… [...]

MTV Mobile Europe: Interactive Pool Party

24. September 2012

0 Comments

MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

Peace Day 2012: The Peace Button

20. September 2012

1 Comment

Tomorrow is Peace Day, a day where the world is encouraged to show its support for an important cause, and to help promote it, they’ve created ‘The Peace Button‘, which cleverly puts it almost instantly in your calendar with alerts set to help remind you to stop and think about world peace.

Topshop: Real Time Catwalk Customisation

14. September 2012

2 Comments

If you’re a bit of a fashionista, you might like this piece from Topshop, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the [...]

Peugeot: Hybrid4 Graphic Novel Parallax Site

10. September 2012

3 Comments

This is one of the coolest Parallax sites I’ve seen, not through the creative complexity of the experience or technical prowess to pull it all together, but from a simple, story telling point of view, one that leverages a trend and creates a new dimension inside that framework… Inspired by the new Peugeot Hybrid4 Technology, [...]

Philips Hideouts: Google Maps Treasure Hunt

8. September 2012

2 Comments

Philips have launched a new Smart-TV with a super thin frame, and in doing so, created a reason to hide 10 of them across the world!? Ok weird reason, but this is a pretty cool treasure hunt, where you’ll be given 10 photos of the Philips Smart-TV embedded in locations you probably have never seen [...]

YouTube: The 5 Second Skip Ad Campaign

5. September 2012

13 Comments

I think everyone has had some sort of idea for the Skip Ad button on YouTube, but here’s a live one for a government environmental care agency in Chile (by MayoDraftfcb) showcasing a range of environmental messages that challenge you to either skip the ad or skip the behaviour. In just one week, over 80,000 [...]

Grolsch Beer: Interactive Multi-Screen Ads

1. September 2012

2 Comments

This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation. Users are then introduced to the character more [...]

Old Spice Muscle Music Interactive Vimeo Ad

29. August 2012

1 Comment

Just in case you haven’t been sent this today, here’s the latest Old Spice campaign featuring Terry Crews’ body rigged up as a one man music mixer! Teaming up with Vimeo for perhaps the first interactive video I’ve seen on their platform, which allows you to record you’re own version in real time, and then [...]

Archive | Digital Campaigns RSS feed for this section

Buyral: The Professional Clicking Agency

Intel Discovered: An Xbox Kinect Advergame

Nike+ Xbox Kinect Training Game

Jameson Irish Whiskey: Playable AR Billboards

iAd: Breast Cancer Self-Check iPad Ad

Comodo: The Instagram Menu

L’Oreal: The Next Level XBOX 360 App

MTV Mobile Europe: Interactive Pool Party

Peace Day 2012: The Peace Button

Topshop: Real Time Catwalk Customisation

Peugeot: Hybrid4 Graphic Novel Parallax Site

Philips Hideouts: Google Maps Treasure Hunt

YouTube: The 5 Second Skip Ad Campaign

Grolsch Beer: Interactive Multi-Screen Ads

Old Spice Muscle Music Interactive Vimeo Ad

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