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IKEA: The Instagram Catalogue Website

6. July 2014

23 Comments

IKEA in Russia have created an ‘Instagram Catalogue Website’ for their latest range of products; IKEA PS 2014 (a 34 piece designer collection). And with over 15,000 followers in just a few days, it’s taking off! Here’s how it works… They’ve created an Instagram account that functions and pretty much looks like a website, using [...]

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Molson Canadian: National Anthem Beer Fridge

1. July 2014

17 Comments

Today is Canada day. And the world over, Canadians are celebrating their great country. Meanwhile, Molson Canadian, is celebrating too, but only for Canadian’s who know their national anthem. With special Molson Canadian beer fridges placed around the country, you’re only chance of unlocking a free cold beer, is to sing the national anthem O [...]

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Johnnie Walker: Interactive Sensorium Box

30. June 2014

26 Comments

Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections [...]

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Homeless Fonts: Donations From Handwriting

17. June 2014

23 Comments

This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Vivid Light Festival: Cars That Feel Installation

8. June 2014

36 Comments

Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies [...]

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Creative Fuel: The World’s Best Creative Idea

7. June 2014

40 Comments

In a world where every big idea has been done, it’s clear there is only one way to go, and that’s to bold 17 different technologies together to make something that’s never been made… Then, shoot the making of film, and you’re set. A global phenomenon awaits. And here it is… Introducing The World’s First [...]

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Volkswagen GTI: Interactive GoPro Video

6. June 2014

40 Comments

Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro. Throughout the adventure, you can switch between views and experience [...]

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CIF: The Street Graffiti Cleaner App

4. June 2014

36 Comments

CIF is helping to clean up the streets of Romania with their new app that allows you to take photos of Graffiti on any street, which is then automatically geo-tagged and sent to an active street cleaning team that respond with CIF’s cleaning power. A nice fun little piece form the guys at MRM Romania.

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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WWF: The Last Selfie SnapChat Campaign

2. June 2014

51 Comments

I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for. [...]

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AXE: Measure Your Friends ‘Social Effect’

29. May 2014

42 Comments

AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner! The new AXE Social Effect utility shows exactly where you sit on the scale, [...]

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Samsung PowerSleep App: Help Fight Cancer

27. May 2014

84 Comments

Here’s an interesting play, this time its Samsung for Cancer Research with PowerSleep. They have developed an android app made specifically for their phones that processes research data while you’re sleeping, by using your un-used processing power at night, specifically for Cancer research centers, enabling them to fast-track their research with the power of millions [...]

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Nokia Lumia: 180 Degree Camera Arc Experience

25. May 2014

26 Comments

Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen [...]

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Coca-Cola: The Fair Play Machine

23. May 2014

23 Comments

This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda. This one from Coke, is about Fair [...]

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Pepsi: Interactive Football Vending Machine

20. May 2014

21 Comments

It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]

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