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Facebook Creates Series of ‘Just In Case Studies’

7. December 2014

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Created for when you need them most, Facebook ‘Just In Case Studies’ are slightly humorous, short video pieces that become almost tutorials, in the fact they will show you how to use some of the more delicate features of Facebook, with an interesting story that you’ve probably experienced yourself, wrapped around it. Like how to [...]

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Durex Launches World’s First Dual Screen Ad

30. November 2014

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DUREX creates a new way to interact with its ads, with a short film that follows a mail boy delivering a package of condoms to an apartment block that seems to be full of people having some fun… as the film shows you various couples getting a little hot/steamy through windows .etc But, if you’ve [...]

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Kellogg Throws Down Instagram Challenges

23. November 2014

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Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

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GAP: Play Your Stripes With Augmented Reality

17. November 2014

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As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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McDonald’s: Drop Into Macca’s Mobile Game

15. November 2014

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Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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Malaysia “A Minute of Silence” Mobile Campaign

3. November 2014

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With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence. The video above showcases the campaign and how [...]

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Netflix – Real-Time Reactive GIF Campaign

31. October 2014

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Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs. With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming [...]

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Union Station: Augmented Reality History Tours

30. October 2014

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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Mercedes-Benz: The Instagram Car Builder

29. October 2014

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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

21. October 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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