industry news, social media, insights, and other great digital trends from all over the world.
Archive | Digital Campaigns RSS feed for this section
The Cornetto Lick Challenge
If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and [...]
Continue reading...Maes Belgian Beer: The Free Beer Campaign
14. April 2013
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]
Continue reading...Perrier: The ‘Secret Place’ Digital Experience
10. April 2013
Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]
Continue reading...The Most Powerful Arm Ever Invented
4. April 2013
Here’s a powerful piece of digital convergence that has been created to petition the Australian Government to fund clinical trials for a genetic disease called Muscular Dystrophy, that attacks the muscles of young kids around the world. A robotic arm has been created, which is tasked with translating your Facebook name, into physical signatures on [...]
Continue reading...Volkswagen: The Search Engine Ad
17. March 2013
Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]
Continue reading...Dove: Thought Before Action Photoshop Plugin
6. March 2013
I’m not quite sure if Photoshop Actions are used by retouchers on images like this these days, but the guys at Ogilvy Toronto have produced an interesting stunt reminding creatives, that Dove encourages ‘True Beauty’, by seeding a pre-packaged Photoshop Action that was disguised as ‘Beautify Action’ which when used, reverts any retouching to bring [...]
Continue reading...Google Chrome: Super Sync Sports Mobile Game
1. March 2013
Google Chrome UK have just released this new Chrome Experiment called ‘Super Sync Sports‘ which, as the name suggests, allows players to sync their mobile phones and tablets to be used as a remote control. Once you’ve chosen a game, you’ll use your mobile to run, swim and cycle your way to victory, whilst the [...]
Continue reading...Ray Ban: Ambermatic Lens App Installation
26. February 2013
Just about everyone is adding a custom filter to their apps and campaigns these days, so it’s cool to see RayBan’s take on it, and bringing it out of just the digital world and into the physical, to showcase their retro Ambermatic Lens which is making a comeback. Ray Ban, created an app that let [...]
Continue reading...Orange: The Instagallery Campaign
20. February 2013
There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]
Continue reading...KLM: The Must See Social Map
18. February 2013
Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]
Continue reading...Sony: AR Headphone Music Festival
17. February 2013
Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]
Continue reading...Nokia: The Open Song Project
14. February 2013
Interactive music videos are getting increasingly popular, more sophisticated and even more dynamic, so when Nokia went to launch the new Lumia 920 – it had to be done a little differently. Shot directly on the new smartphone’s HD camera, the campaign let users mix their own song, with the video to match and share [...]
Continue reading...Adidas Y-3 2013: Interactive Live Stream
9. February 2013
Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run [...]
Continue reading...SizeYou Bookmarklet App: Find Your Perfect Fit
4. February 2013
The Miami Ad School students are really stepping it up, and here is a great example from Alexander Norling & Sara Uhelski, who have created ‘Size You’. A Bookmarklet that once dragged into your browser bar, will automatically check your perfect clothing size on any online store, so you never have to return something you [...]
Continue reading...LEGO: Brickmented Reality Holiday Campaign
3. February 2013
I love it when brands create holiday campaigns that aren’t completely self centered… And this is a pretty good attempt by the guys at LEGO, with their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
|
|
 |
 |
 |
 |
 |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: 2012 Mobile Growth Statistics
- Infographic: Social Media Statistics for 2013
- SlideShare: Fortune 100 Social Media Stats 2012
- World's First Real Time Facebook Cover Image
- Infographic: Social Gaming Demographics 2012
- YouTube: The 5 Second Skip Ad Campaign
- Goertz: The Augmented Reality Shoe Store
- Volkswagen Street View Quest: Pin It to Win It
- Infographic: The Evolution of Digital Advertising
- Nike: Live 'Frozen' Moment Art Installation
- Mia: I have travelled with SAS and it is good to see ab...
- Nitin: Let's play another game. Let's find creativity in ...
- Nitin: After you've liked it, got the can, go UNLIKE the ...
- Karen Godfrey: They've done it again! This is really nice produc...
- Amy: I am a bit suprised that they did this as is a far...
- Google Project LOON: Balloon Powered Internet
- Dekko: Augmented Reality Operating System
- DomiCopter: Dominos Pizza Delivery Drones
- Beck’s: The Musical Beer Bottle
- Embraer: The Floating Catalogue
- Adobe: The Real-Time Photoshop Bus Stop
- Points: The World’s Most Advanced Street Sign
- DBS Regatta: A Community Generated Story
- NIVEA: Solar Powered iPhone Charger Print Ad
- #OccupyGezi: Crowd-funded NY Times ad
16. April 2013
0 Comments