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ACR: The Google Street View Driving Test

6. April 2015

18 Comments

Remember when you got your drivers license? The boring theory work? On those crappy computer screens you’d have to answer multiple choice questions for staged graphical and video scenarios, tap the button perhaps if you thought there was a reason to be alert, slow down, or stop… That’s how it plays out in Australia, but [...]

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Biskrem: An Interactive Instagram Adventure

2. April 2015

20 Comments

Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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AirBites by AirBnB: Miami Ad School Concept

24. March 2015

13 Comments

A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area. I wish they’d actually do this, we pitched this to tourism [...]

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Samsung: The World’s First Virtual Reality Birth

22. March 2015

24 Comments

Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset. Of course this isn’t out of the box, [...]

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Mountain Dew: VR Backcountry Boarding

8. March 2015

18 Comments

Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip! Plus if you’ve got a Samsung [...]

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GEICO Insurance: The Unskippable Pre-Roll Ad

5. March 2015

16 Comments

Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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Volkswagen: The Blind Spot iPad Ad

28. February 2015

26 Comments

Volkswagen are known for some pretty unique ads, and this one specifically as a CSR piece around Motorcycle Riders and Volkswagen’s Side Assist Technology gets a reaction. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience. What do you think? Created by [...]

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WWF: The Tiger Running Challenge

24. February 2015

5 Comments

Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the [...]

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Call of Duty: The KillCameraman

27. January 2015

16 Comments

Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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DJ QBert: Conductive Ink Mixable Album Covers

18. January 2015

19 Comments

Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good. The Album Art has particular points designed to start multiple sound loops, and create different [...]

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