Archive | Digital Campaigns RSS feed for this section

Julia’s Flubble Machine: Made with Office 365

11. November 2015

24 Comments

Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

Continue reading...

MINI: The YouTube Pre-Roll Race

10. November 2015

38 Comments

Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI. The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across [...]

Continue reading...

Nissan: The Football Controller Project

6. November 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

Continue reading...

Black Bars: Donate Space On YouTube Videos

26. October 2015

17 Comments

You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

Continue reading...

Honda IndyCar: Race On Google StreetView

25. October 2015

14 Comments

I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

Continue reading...

IBM: Making It Rain Bitcoins

12. October 2015

21 Comments

IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… [...]

Continue reading...

Starbucks: The Roastery Mobile Experience

9. October 2015

25 Comments

Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

Continue reading...

Microsoft Xbox: The Survival Billboard

1. October 2015

34 Comments

So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

Continue reading...

UNIT9: Snow Storm – A VR Game

1. October 2015

17 Comments

Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9. Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll [...]

Continue reading...

Marriott: Virtual Reality Postcard Room Service

15. September 2015

14 Comments

Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via VR. Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the [...]

Continue reading...

Tourism Australia: The Giga Pixel Selfie

10. September 2015

22 Comments

Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight [...]

Continue reading...

KFC: Don’t Panic Man Campaign

6. September 2015

22 Comments

He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down. It plays off the ridiculous twist that people freak out when Facebook is down, stuck with [...]

Continue reading...

Chatroulette: Live First Person Zombie Game

21. August 2015

6 Comments

This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

Continue reading...

Land Rover: An Instagram Adventure Story

12. August 2015

24 Comments

Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

Continue reading...

Nike: Hypervenom YouTube VR Experience

28. July 2015

10 Comments

Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

Continue reading...

Forever 21: Instagram Powered Thread Screen

26. July 2015

8 Comments

Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

Continue reading...

Volkswagen: Create A Film With Your Voice

19. July 2015

16 Comments

New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

Continue reading...

Turkish Airlines: World’s First Periscope Flight

12. July 2015

33 Comments

Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

Continue reading...

KFC: Little Money Big Fun Instagram Campaign

18. May 2015

46 Comments

Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

Continue reading...

Battersea Dogs Home: Follow You Billboards

10. May 2015

21 Comments

Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London. Starting with [...]

Continue reading...