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Augmented Reality Pop-Up Books

2. February 2012

Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]

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Heineken: The Valentines Day Serenade App

2. February 2012

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

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Best Tweeshes: Crowdsourced Musical Tweets

30. January 2012

To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

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Bear 71: A Real World Multi-User Experience

28. January 2012

You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]

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The Sound Of Amnesty: Shazam Driven Petitions

22. January 2012

Charity and Human Rights organisations provide agencies with the chance to really think differently, push boundaries and innovate. But it doesn’t always happen that way… So I was really glad to see this smart campaign for Amnesty International, called “The Sound of Amnesty”. It started like any other petition drive, but this time each digital [...]

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MINI: Fan The Flame Social Installation

19. January 2012

MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]

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Scandinavian Airlines: QR Code Video Offers

16. January 2012

Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]

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Volkswagen iAd: Tiguan Park Assist II

11. January 2012

Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]

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World’s first Facebook timeline campaign (video)

9. January 2012

Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. Our friends at McCann Digital created us this video showcasing a gentle scroll through the drug addicted guys life, one side on drugs, the [...]

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Toyota Yaris: Rap Your Rants Facebook App

8. January 2012

Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event. Toyota UK has 11,000 fans on Facebook, [...]

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Heineken: Personalised QR Code T-Shirts

6. January 2012

Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to [...]

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Axe Anarchy: First Comic Created in Real Time

5. January 2012

Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

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Hyundai: Times Square Billboard Racing Game

30. December 2011

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

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Microsoft Disco Breaker: IE9 HTML5 Experience

29. December 2011

Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]

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Canal+ Borgia 360 Multi-Device Experience

17. December 2011

The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

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