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Sweden Tourism: The Swedish Phone Number

4. May 2016

23 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

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Lockheed Martin: The VR Mars Experience Bus

23. April 2016

15 Comments

Imagine driving across an inhabited Mars? Well, Lockheed Martin did, helping children to truly believe in their own potential, by taking them further than they ever dreamed they’d go; To Mars. The Lockheed Martin Virtual Experience Bus travelled to Mars, where the windows of a bus were turned into HD screens to create a group [...]

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Game of Thrones: Interactive 360 Intro Credits

17. April 2016

13 Comments

If you’re a fan, then you need to do this, it’s a 360 Facebook video that lets you go inside the opening Game of Thrones credits sequence where you’ll fly from King’s Landing to Dorne, and explore the world of Westeros like never before in this seriously cool, immersive 360 experience. Enjoy!

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BMW: Eyes On Gigi Hadid Interactive 360 Film

16. April 2016

12 Comments

To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of [...]

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Meet TacoBot: Taco Bell’s Slack Bot

11. April 2016

12 Comments

Introducing the world’s first TacoBot, created by your friends at Taco Bell. If you use the group messenger app Slack, and millions of people around the world do, you’ll now be able to order Taco Bell in just seconds. So, what are you waiting for. Start your bot order! So how does it work? It’s [...]

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KFC: The WiFi Test Campaign

4. April 2016

23 Comments

So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that [...]

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Ubisoft “Collapse” End Of Society Simulator

12. March 2016

22 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

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GEICO: The Fast Forward YouTube Pre-Roll Ads

4. March 2016

20 Comments

The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to [...]

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Bentley Inspirator App: The Design Experience

27. January 2016

19 Comments

The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life. It’s a completely different play for such a luxury automotive brand, and hints [...]

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Star Wars: Shop Like A Jedi Billboard

15. January 2016

34 Comments

On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different. Shoppers could swipe through just about the entire [...]

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Zoolander Fashion Week: Best Social Play 2015?

1. January 2016

30 Comments

With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.” The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. [...]

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McDonald’s Releases “LOADED” The Social Film

27. December 2015

30 Comments

Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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McDonald’s Presents “LOADED” A Social Film

4. December 2015

37 Comments

So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here. With new episodes being shot every few days, fans will direct [...]

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Google: Choose The Light or Dark Side

25. November 2015

37 Comments

It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

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Julia’s Flubble Machine: Made with Office 365

11. November 2015

24 Comments

Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

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MINI: The YouTube Pre-Roll Race

10. November 2015

38 Comments

Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI. The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across [...]

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Nissan: The Football Controller Project

6. November 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Black Bars: Donate Space On YouTube Videos

26. October 2015

17 Comments

You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

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Honda IndyCar: Race On Google StreetView

25. October 2015

14 Comments

I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

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IBM: Making It Rain Bitcoins

12. October 2015

21 Comments

IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… [...]

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