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Royal Caribbean: Scuba Snapchat Spectacles

27. June 2017

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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...]

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Microsoft Mixer: Interactive Fireworks Show

18. June 2017

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Check out the entire experience and go behind-the-scenes in Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show. #mixer #mixerworks pic.twitter.com/8Wjx7LN80p — Mixer (@WatchMixer) June 9, 2017 Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with [...]

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McDonald’s Snaplications: 10s Job Applications

9. June 2017

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McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted [...]

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The NRL’s Real-Time “Instabilia” Campaign

4. June 2017

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The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans. Designed to turn traditional memorabilia (you know, the [...]

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Sweden Just Listed On Airbnb

27. May 2017

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So after some epic Tourism Sweden campaigns of late, where do you go next? Well, it seems… to Airbnb. Sweden have just listed their entire country on Airbnb, baked our from their “Allemansrätten” or “the freedom to roam” which is a principle protected by Swedish law that gives all people the right to be free [...]

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Disney Parks: Pinterest Planning Pins

11. April 2017

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This case is a little old now, but posting it for the archives as it’s a great example of imagining experiences on Pinterest! When Walt Disney World wanted to help guests bring their dream vacation to life, they decided to turn Pinterest into an official Walt Disney World planning tool, one where would be guests [...]

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Game of Thrones: Facebook Live Stream Event

11. March 2017

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Ok so, it seems there were a LOT of angry people talking about the FB live stream of a Game of Thrones season reveal, which at one point… have 130,000 people watching the ice melt. So in case you missed the big event. Here it is! Enjoy.

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LEGOLAND: A GPS Adventure Game

8. March 2017

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If you live in America, then you’ve probably heard of Legoland and their new GPS adventure game built for kids, and back seat drivers. The real-time GPS linked adventure game app lets kids unlock missions, play advanced location based trivia and more all as they learn about the world around them inside the game. A [...]

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Apocalypse Live: Walking Dead FB Live Game

3. March 2017

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Here is the world’s first Walking Dead promo that’s shot in real-time. Created by the guys at Achtung!, the promo is actually a real-time Facebook Live game where people watching can help shape the story as it plays out with two famous Dutch YouTube Vlogger stars, in an abandoned and a barren wasteland, surrounded by [...]

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Samsung Presents: The Gaming Marathon

21. February 2017

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In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into [...]

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Forestry Commission: The Gruffalo Spotter AR

12. February 2017

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This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted [...]

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GEICO “Crushes” Pre-Roll Ads So You Don’t Skip

8. February 2017

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So the most famous pre-roll advertiser on the planet has just released their latest incarnation of the ads. And of course, they are great! Similarly to the previous rounds, they start by saying what they are going to do, and in this case, it’s “crushing” the ads into smaller formats. Enjoy!

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Play Bacardi’s Instagram DJ Experience

23. December 2016

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Bacardi has just launched perhaps the World’s First Instagram DJ experience via the new stories feature. Putting control into the hands of the user, and allowing them to mix tracks by pushing the story forwards and backwards with taps to the left and right of the Instagram Story. With each tap sounding like a DJ [...]

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Liseberg Halloween: The Virtual Reality Check

12. November 2016

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How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

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Red Bull “Smart” Payphones in São Paulo

15. October 2016

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So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. Basically they are hack the city for the better. Red Bull “Smart [...]

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Instagram “Like My Addiction” Campaign

2. October 2016

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Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

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Chevrolet “Positivity Pump” With IBMWatson AI

15. September 2016

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The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

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McDonald’s Launches Monopoly Mobile Game

9. September 2016

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This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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Google: Beyond The Map (360 Experience)

16. August 2016

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Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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Graubünden: The Village Phone Promotion

31. July 2016

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There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you [...]

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