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Skittles: Facebook Mob Of Love!

16. March 2010

Ahhh Skittles! This is what agency EVB (a team skittles member) created as part of the skittles valentines day campaign, utilisng their newly created “Mob The Rainbow” facebook fan page of over 4 million people (Coca-Cola has 5 million) to mob an unsuspecting meter maid with love! This is a great way to integrate and leverage [...]

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Volkswagen: Think Blue iPhone App Challenge

11. March 2010

Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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Hot Wheels: Interactive YouTube Video Race

11. March 2010

YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit crew [...]

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French Connection’s New ChatRoulette Comp!

7. March 2010

ChatRoulette discovered about 3 weeks ago when it was suddenly featured across a host of US news sites and tv shows. It never takes long, and FCUK (with agency Poke, London) have become the very first brand to try to leverage the success of ChatRoulette and all 500,000+ unique players per day by launching a [...]

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Philips: Parallel Lines

1. March 2010

After the huge success of Carousel project, Philips launched a new campaign called “Parallel Lines”. They teamed up with five film directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) from Ridley Scott Associates to shoot five cutting edge short films. The main goal is to bring a brand experience for movie [...]

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Huggies: 9 Months Live Ultrasound

23. February 2010

Ogilvy Argentina has recently launched a very cool campaign for Huggies called: “9 Months Live”. The campaign website allows mums and dads to follow a real-time ultrasound, with daily growth activity of a baby and currently shows the fetus at 3 weeks. The video is a faithful recreation of the evolution of a pregnancy based [...]

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New Balance: 365 Project

23. February 2010

New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also has [...]

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Doritos: King of Ads

22. February 2010

After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”. All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4. The best spot of the campaign has [...]

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Toyota: Sponsafy Your Ride

18. February 2010

Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]

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Samsung: Shakedown

16. February 2010

Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]

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GNCTRKCLL: Name Your Relationship

12. February 2010

Gnctrkcll launched a new campaign website called: “Name your relationship” for Valentine’s day. Its a kind of funny online quiz where you can simply answer 3 questions and you reach the “name” of your relationship. The names of relationships, shown are real people’s names with funny specific characteristics of that name. The noticable part of the [...]

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Heineken: Beer Gloss

11. February 2010

Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you can [...]

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Google Street View Snowmobile For Olympics!

10. February 2010

Just in time for the Vancouver Winter Olympics, Google has let loose their “Street View Snowmobile” for the very first time, allowing the world to experience Whistler Blackcomb like never before! Being a die hard snowboarder, this rates pretty high up on the coolness scale for me and will attract some serious attention over the [...]

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Playboy Digital Campaign: Casting Session!

8. February 2010

Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, this [...]

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Lynx Effect: Mobile Apps

2. February 2010

BBH London has released a series of funny mobile apps as part of the Lynx “Get In There” Campaign. The first one, shown above is called “Say Cheese” and the mobile app lets you take a photo but automatically show an alternate pic of your choice after the photo is taken. Below are two other app [...]

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Vodafone: Cep Özgür

27. January 2010

Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though some [...]

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Tnuva’s Chocolate Dessert Digital Campaign

17. January 2010

If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]

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Your Sad Friend: Facebook Case Study Video

14. January 2010

A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]

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Disney: Muppets Page Takeover

8. January 2010

The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]

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North Kingdom’s Digital Showreel

5. January 2010

North Kingdom have released their 2009 showreel and it’s enough to make any digital agency weep. It features some of the most amazing digital projects that have won the biggest awards over the last few years with campaigns like the Coke Zero Game, Adidas Teamgiest, GE Smart Grid / Augmented Reality, Mentos Kiss Fight, Get [...]

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Coca Cola: Summer Blast Game

19. December 2009

Coca Cola Australia has launched the new “Coke Summer Blast Game” that ties in with the wider summer campaign featuring people enjoying summer on islands and water based activities. Created by Ogilvy Sydney & Boffswna it takes on the style of dynamics engine that made games like Microsoft’s Paper Plane Game world famous amongst many [...]

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Chocomel Hot: Snow Fight

19. December 2009

Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even win [...]

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W+K Xmas Interactive Window Card

10. December 2009

This is the Wieden + Kennedy London interactive Christmas card from last year where they setup an interactive installation on their front doors that allowed anyone to walk up and automatically have their photo taken and superimposed onto various characters in the window. You could then go online, find yourself, create a personalised christmas card and [...]

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The $500 Digital Campaign

7. December 2009

I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

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Skype: Live Phone Box Experiment

7. December 2009

Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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