Archive | Digital Campaigns RSS feed for this section

Liseberg Halloween: The Virtual Reality Check

12. November 2016

21 Comments

How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

Continue reading...

Red Bull “Smart” Payphones in São Paulo

15. October 2016

17 Comments

So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. Basically they are hack the city for the better. Red Bull “Smart [...]

Continue reading...

Instagram “Like My Addiction” Campaign

2. October 2016

27 Comments

Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

Continue reading...

Chevrolet “Positivity Pump” With IBMWatson AI

15. September 2016

29 Comments

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

Continue reading...

McDonald’s Launches Monopoly Mobile Game

9. September 2016

37 Comments

This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

Continue reading...

Google: Beyond The Map (360 Experience)

16. August 2016

34 Comments

Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

Continue reading...

Graubünden: The Village Phone Promotion

31. July 2016

7 Comments

There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you [...]

Continue reading...

NRL Makes ‘Instabilia’ Real-Time Memorabilia

13. July 2016

28 Comments

Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction. Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, [...]

Continue reading...

Old Spice “YouLand” 8-Bit Facebook Video Game

3. July 2016

26 Comments

8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

Continue reading...

Meet ‘SOO’ The NRL’s Facebook Messenger Bot

22. June 2016

32 Comments

The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

Continue reading...

Beats by Dre “Straight Outta” Case Study

17. June 2016

35 Comments

Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video! Perhaps one of [...]

Continue reading...

Old Spice: GPS Dream Runner Activation

13. June 2016

24 Comments

Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

Continue reading...

Volkswagen: The Human Crossing

31. May 2016

25 Comments

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible [...]

Continue reading...

Sweden Tourism: The Swedish Phone Number

4. May 2016

34 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

Continue reading...

Lockheed Martin: The VR Mars Experience Bus

23. April 2016

24 Comments

Imagine driving across an inhabited Mars? Well, Lockheed Martin did, helping children to truly believe in their own potential, by taking them further than they ever dreamed they’d go; To Mars. The Lockheed Martin Virtual Experience Bus travelled to Mars, where the windows of a bus were turned into HD screens to create a group [...]

Continue reading...

Game of Thrones: Interactive 360 Intro Credits

17. April 2016

27 Comments

If you’re a fan, then you need to do this, it’s a 360 Facebook video that lets you go inside the opening Game of Thrones credits sequence where you’ll fly from King’s Landing to Dorne, and explore the world of Westeros like never before in this seriously cool, immersive 360 experience. Enjoy!

Continue reading...

BMW: Eyes On Gigi Hadid Interactive 360 Film

16. April 2016

22 Comments

To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of [...]

Continue reading...

Meet TacoBot: Taco Bell’s Slack Bot

11. April 2016

24 Comments

Introducing the world’s first TacoBot, created by your friends at Taco Bell. If you use the group messenger app Slack, and millions of people around the world do, you’ll now be able to order Taco Bell in just seconds. So, what are you waiting for. Start your bot order! So how does it work? It’s [...]

Continue reading...

KFC: The WiFi Test Campaign

4. April 2016

32 Comments

So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that [...]

Continue reading...

Ubisoft “Collapse” End Of Society Simulator

12. March 2016

25 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

Continue reading...