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Vodafone: Facebook vs. Hamilton

2. September 2010

Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 driver Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. [...]

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Sony: Media Monster Wars Facebook App

26. August 2010

Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your [...]

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Target: Kaleidoscopic Fashion Spectacular

22. August 2010

Target launched their Fall 2010 fashion range with a mammoth out door event, the sort of occasion we’ve been seeing some amazing projection mapping come to life at. But this time Mother N.Y and Target managed to create an extravaganza with just as much wow factor, using The Standard Hotel in NYC as the event stage, they [...]

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Chatroulette: The Last Exorcism Campaign

19. August 2010

I didn’t realise anyone was still using Chatroulette since the hype died off, let alone running campaigns through it, but for what it’s worth, this is a pretty cool (but predictable) campaign for “The Last Exorcism” horror movie. It features a girl interacting with people through the web cam, giggling as she looks to unzip her top for the guys on the [...]

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Lynx: The Wingman Academy Webisodes

18. August 2010

Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]

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Sapporo Beer: Website Treasure Hunt

16. August 2010

Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]

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Precious: The Bike With A Brain

11. August 2010

Meet Precious, the bike with a brain that’s riding across America to raise funds for Lance Armstrong’s LIVESTRONG charity. So what do I mean by bike with a brain? Well, it’s a bike with all sorts of sensors attached to some pretty cool code and a few silicon chips to bring the bike to life. [...]

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The Expendables YouTube Takeover

9. August 2010

This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]

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Old Navy: The Booty Reader App

4. August 2010

CP+B have just launched a new campaign for Old Navy called “The Booty Reader”, a cool online app that promises to reveal your denim destiny! It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – [...]

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Bacardi True Originals Facebook Fail?

2. August 2010

Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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YouTube’s Show & Tell Site For Marketers

22. July 2010

I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home to the the [...]

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Breast Cancer “Magic Boobs” Case Study

19. July 2010

Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed a very smart [...]

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Old Spice Sends Personal Twitter Video Replies

14. July 2010

Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months. Old Spice has just started delivering personal video [...]

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The Nissan Leaf iAd Demo Video

12. July 2010

Yes, sorry, I’m slightly late in posting this, but I thought it would be better that I archive on Digital Buzz than just let it be lost deep in my twitter favourites. So this is the full video demo of the Nissan Leaf iAd, showing everything from how iAd banners sit in-app right through to [...]

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Skittles MOB #003 – Scholarship the Rainbow

6. July 2010

I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]

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BooneOakley’s Gold Lion Winning YouTube Site

29. June 2010

Last year I challenged everyone to see if this was the most creative website ever? At the time, YouTube annotations were brand new, every agency was doing the same old thing, a few were even starting blogs (yes!) and then came along this YouTube video from BooneOakley, but it wasn’t just a video, it was [...]

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Adidas Match Tracker Visualisation App

24. June 2010

This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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Nike Digital Installation: Write Your Headline

23. June 2010

Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for one of Nikes [...]

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Miley Cyrus With YouTube Annotations

21. June 2010

Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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Chile’s World Cup Cheer Campaign

20. June 2010

I thought this was quite a cool little campaign from Simplycit for Chilean Football Fans. The aim is to connect Chilean’s from around with world in time to help cheer on their team at the world cup, so they’ve launched a Google Maps based microsite that allows anyone to submit a cheer for Chile, activated [...]

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World Cup Twenty Ten Tweets App

19. June 2010

If you’ve not yet seen this, it’s a pretty cool little world cup app created by Saatchi & Saatchi NY that is currently aggregating all live world cup tweets using the #WC2010 hashtag, they are then pulled back onto the jersey of the related country that the tweets are about or are from so you [...]

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Red Bull X Fighters Crowd Sourcing Campaign

18. June 2010

Holler in the UK together with Red Bull have launched a crowd sourcing campaign to kick off the London leg of the words biggest Freestyle Motocross tour called Red Bull X Fighters. They are asking budding film makers and Motocross fanatics to stand up and get noticed by creating the best 30 second mashup video (to promote the tour) from [...]

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Guggenheim: YouTube Play

16. June 2010

Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists or just a [...]

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Samsung 3D Projection YouTube Game!

14. June 2010

A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]

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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

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