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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

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There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]

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Samsung Shakedown Campaign Case Study

6. June 2010

3 Comments

Fethi posted when this campaign first launched in Feb, and I’m surprised we haven’t seen more “live” campaigns this year, in late 2009 I thought we were seeing the beginning of a trend around live streaming campaigns where users could interact and directly affect the outcome of something physical from the real world, it was all the buzz, but [...]

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Chile Football: Light Him A Candle Case Study

11. May 2010

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This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

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Playboy: Virtual Casting Campaign Case Study

9. May 2010

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You may remember when I posted about the launch of this campaign in February this year,  back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it launched as a [...]

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Viral Campaign: The Future Of Advertising

1. May 2010

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This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]

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Lipton Milk Tea: Chinese Viral Case Study

26. April 2010

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This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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MICMACS: Hopscotch Films Facebook Campaign

21. April 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Tnuva’s Chocolate Dessert Digital Campaign

17. January 2010

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If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]

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