Archive | Digital Campaign Case Studies RSS feed for this section

Skittles: Telekinize The Rainbow

22. December 2012

0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

Continue reading...

Australian Defence Force: Mobile Medic App

26. June 2012

3 Comments

Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

Continue reading...

The Lorem Ipsum Recruitment Campaign

30. May 2012

4 Comments

I’ve seen many agency recruitment campaigns before, most try to be innovative, few are, but how about this one from Jung von Matt? So if you’re looking for creatives, where do you find them? There’s one sure bet, at the Lorem Ipsum site you visit when you’re mocking up creative, infact over 50,000 unique people [...]

Continue reading...

Mercedes-Benz: QR Code Trophies

13. May 2012

5 Comments

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like… Technically that combo of car and pattern [...]

Continue reading...

ING: The “Free Throw” Challenge Billboards

30. April 2012

4 Comments

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born. Users could connect their phone directly to the billboard, essentially turning [...]

Continue reading...

IKEA: Multi-View Interactive Kitchen Stories

9. April 2012

1 Comment

I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]

Continue reading...

Blood Donations: Torrent Your Blood Campaign

4. April 2012

9 Comments

I love finding campaigns that create new ways of getting to consumers, and here is a seemingly weird one, with a really smart distribution method. The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a [...]

Continue reading...

Google Project Re:Brief. Advertising Re:Imagined

18. March 2012

4 Comments

Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]

Continue reading...

Gol Airlines: Valentine’s Flight Seat Challenge

4. March 2012

12 Comments

Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]

Continue reading...

Ford Fiesta: The Fiestagram Campaign

16. February 2012

9 Comments

What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It’s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then [...]

Continue reading...

Canal+ Borgia 360 Multi-Device Experience

17. December 2011

1 Comment

The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]

Continue reading...

Opel Movano: The 2GB Banner Campaign

19. October 2011

2 Comments

I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]

Continue reading...

Pink Ponies: The World’s Best Case Study Video

20. September 2011

5 Comments

Another case study? Well, kinda… But this one is different, it’s a great, wait… perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone! I remember watching this and laughing out loud back in January when the video had about 500 views… 250,000 views later and [...]

Continue reading...

Prigat: Real Time Social Smile Stations Billboard

13. September 2011

5 Comments

The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

Continue reading...

NOKIA: The8N8 Twitter Campaign

7. September 2011

2 Comments

Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

Continue reading...