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	<title>Digital Buzz Blog&#187; Digital Campaign Case Studies</title>
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	<link>http://www.digitalbuzzblog.com</link>
	<description>Digital Campaigns, Online Marketing, Social &#38; More.</description>
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		<title>Volkswagen Golf GTI: The Fastest YouTube Ad</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-golf-gti-the-fastest-youtube-ad/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-golf-gti-the-fastest-youtube-ad/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 13:22:01 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Best YouTube Ads]]></category>
		<category><![CDATA[DDB]]></category>
		<category><![CDATA[DDB Spain]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Pre Roll Ads]]></category>
		<category><![CDATA[Volkswagen YouTube Ads]]></category>
		<category><![CDATA[YouTube Pre Roll Ads]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13876</guid>
		<description><![CDATA[It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it&#8217;s the Volkswagen GTI in Spain, with &#8216;The Fastest YouTube Ad&#8217; that you literally can&#8217;t skip&#8230; I&#8217;d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-golf-7-the-3d-projection-mapping-launch-event/' rel='bookmark' title='Volkswagen Golf 7: 3D Projection Mapping Event'>Volkswagen Golf 7: 3D Projection Mapping Event</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-the-automatic-skip-ad-on-youtube/' rel='bookmark' title='Volkswagen: The Automatic Skip Ad on YouTube'>Volkswagen: The Automatic Skip Ad on YouTube</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-the-original-click-youtube-ads/' rel='bookmark' title='Volkswagen &#8220;The Original Click&#8221; YouTube Ads'>Volkswagen &#8220;The Original Click&#8221; YouTube Ads</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-golf-gti-the-fastest-youtube-ad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Orange: The Instagallery Campaign</title>
		<link>http://www.digitalbuzzblog.com/orange-the-instagallery-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/orange-the-instagallery-campaign/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 06:10:42 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Best Instagram Campaigns]]></category>
		<category><![CDATA[Cake Paris]]></category>
		<category><![CDATA[Instagallery]]></category>
		<category><![CDATA[Instagram Campaigns]]></category>
		<category><![CDATA[Orange]]></category>
		<category><![CDATA[Orange France]]></category>
		<category><![CDATA[Orange Instagallery]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13555</guid>
		<description><![CDATA[There&#8217;s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating &#8216;Instagallery&#8217; to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/orange-winterwarmer-twitter-campaign/' rel='bookmark' title='Orange: #Winterwarmer Twitter Campaign'>Orange: #Winterwarmer Twitter Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-myroyalplate-campaign/' rel='bookmark' title='Orange: #myroyalplate Twitter Campaign'>Orange: #myroyalplate Twitter Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-predict-a-chick-has-hatched/' rel='bookmark' title='Orange: Predict-A-Chick Has Hatched!'>Orange: Predict-A-Chick Has Hatched!</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/orange-the-instagallery-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Skittles: Telekinize The Rainbow</title>
		<link>http://www.digitalbuzzblog.com/skittles-telekinize-the-rainbow/</link>
		<comments>http://www.digitalbuzzblog.com/skittles-telekinize-the-rainbow/#comments</comments>
		<pubDate>Sat, 22 Dec 2012 13:33:28 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Facebook Campaigns]]></category>
		<category><![CDATA[Best Skittles Campaigns]]></category>
		<category><![CDATA[Skittles]]></category>
		<category><![CDATA[Skittles Campaigns]]></category>
		<category><![CDATA[Skittles Digital]]></category>
		<category><![CDATA[Skittles Digital Campaigns]]></category>
		<category><![CDATA[Skittles Telekinize The Rainbow]]></category>
		<category><![CDATA[Telekinize The Rainbow]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=13278</guid>
		<description><![CDATA[Here&#8217;s a new way to play with Skittles in a campaign from Australia called &#8216;Telekinize The Rainbow&#8217;. A Facebook app that allows you to control a single Skittle with your mind&#8230; Err&#8230; Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/skittles-mob-003-scholarship-the-rainbow/' rel='bookmark' title='Skittles MOB #003 &#8211; Scholarship the Rainbow'>Skittles MOB #003 &#8211; Scholarship the Rainbow</a></li>
<li><a href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li>
<li><a href='http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/' rel='bookmark' title='Skittles &#8220;Touch&#8221; YouTube Ads'>Skittles &#8220;Touch&#8221; YouTube Ads</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/skittles-telekinize-the-rainbow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Australian Defence Force: Mobile Medic App</title>
		<link>http://www.digitalbuzzblog.com/australian-defence-force-mobile-medic-app/</link>
		<comments>http://www.digitalbuzzblog.com/australian-defence-force-mobile-medic-app/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 17:18:13 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Australian Defence Force]]></category>
		<category><![CDATA[Defence Force Apps]]></category>
		<category><![CDATA[Digital Innovation]]></category>
		<category><![CDATA[GPYR]]></category>
		<category><![CDATA[Military Apps]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Mobile Billboards]]></category>
		<category><![CDATA[Mobile Medic]]></category>
		<category><![CDATA[Mobile Medic App]]></category>
		<category><![CDATA[Mobile Print Ads]]></category>
		<category><![CDATA[VML]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11877</guid>
		<description><![CDATA[Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic &#8211; and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/mobile-report-2011-in-depth-mobile-web-typology/' rel='bookmark' title='Mobile Report: In-Depth Mobile Web Typology'>Mobile Report: In-Depth Mobile Web Typology</a></li>
<li><a href='http://www.digitalbuzzblog.com/infographic-how-adults-are-using-mobile-phones/' rel='bookmark' title='Infographic: How Adults Use Mobile Phones'>Infographic: How Adults Use Mobile Phones</a></li>
<li><a href='http://www.digitalbuzzblog.com/australian-tennis-open-program-guide-ipad-app/' rel='bookmark' title='Australian Open: Tennis Program iPad App'>Australian Open: Tennis Program iPad App</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/australian-defence-force-mobile-medic-app/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>The Lorem Ipsum Recruitment Campaign</title>
		<link>http://www.digitalbuzzblog.com/the-lorem-ipsum-recruitment-campaign-by-jung-von-matt/</link>
		<comments>http://www.digitalbuzzblog.com/the-lorem-ipsum-recruitment-campaign-by-jung-von-matt/#comments</comments>
		<pubDate>Wed, 30 May 2012 04:21:52 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Jung von Matt]]></category>
		<category><![CDATA[Jung von Matt Job Ad]]></category>
		<category><![CDATA[Jung von Matt Lorem Ipsum Campaign]]></category>
		<category><![CDATA[Lorem Ipsum]]></category>
		<category><![CDATA[Lorem Ipsum Job Ad]]></category>
		<category><![CDATA[Lorem Ipsum Recruitment Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11514</guid>
		<description><![CDATA[I&#8217;ve seen many agency recruitment campaigns before, most try to be innovative, few are, but how about this one from Jung von Matt? So if you&#8217;re looking for creatives, where do you find them? There&#8217;s one sure bet, at the Lorem Ipsum site you visit when you&#8217;re mocking up creative, infact over 50,000 unique people [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/anti-fur-iad-campaign-from-austria/' rel='bookmark' title='Anti-Fur iAd Campaign From Austria'>Anti-Fur iAd Campaign From Austria</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/lego-brickmented-reality-holiday-campaign-case-study/' rel='bookmark' title='LEGO: Brickmented Reality Holiday Campaign'>LEGO: Brickmented Reality Holiday Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/the-lorem-ipsum-recruitment-campaign-by-jung-von-matt/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Lipsum-Job-Campaign.jpg" length="33080" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/Lipsum-Job-Campaign.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Mercedes-Benz: QR Code Trophies</title>
		<link>http://www.digitalbuzzblog.com/mercedes-benz-qr-code-trophies/</link>
		<comments>http://www.digitalbuzzblog.com/mercedes-benz-qr-code-trophies/#comments</comments>
		<pubDate>Sun, 13 May 2012 07:48:29 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Best QR Code Examples]]></category>
		<category><![CDATA[Mercedes Benz]]></category>
		<category><![CDATA[Mercedes QR Codes]]></category>
		<category><![CDATA[Mercedes-Benz QR Code Trophies]]></category>
		<category><![CDATA[Mercedes-Benz QR Codes]]></category>
		<category><![CDATA[Mercedes-Benz QR Trophy]]></category>
		<category><![CDATA[QR Code Campaigns]]></category>
		<category><![CDATA[QR Code Examples]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11337</guid>
		<description><![CDATA[Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like&#8230; Technically that combo of car and pattern [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-tweet-race-campaign-case-study/' rel='bookmark' title='Mercedes-Benz Tweet Race Case Study'>Mercedes-Benz Tweet Race Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/mercedes-benz-the-tweet-fleet/' rel='bookmark' title='Mercedes-Benz: The Tweet Fleet'>Mercedes-Benz: The Tweet Fleet</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/mercedes-benz-qr-code-trophies/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/QR-Code-Trophies.jpg" length="37435" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/05/QR-Code-Trophies.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>ING: The &#8220;Free Throw&#8221; Challenge Billboards</title>
		<link>http://www.digitalbuzzblog.com/ing-the-free-throw-challenge-digital-billboards/</link>
		<comments>http://www.digitalbuzzblog.com/ing-the-free-throw-challenge-digital-billboards/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 10:15:05 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Instore Experiences]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Digital Convergence]]></category>
		<category><![CDATA[Germany]]></category>
		<category><![CDATA[ING]]></category>
		<category><![CDATA[ING Digital Installations]]></category>
		<category><![CDATA[ING Free Throw Billboard]]></category>
		<category><![CDATA[ING Free Throw Challenge]]></category>
		<category><![CDATA[Interactive Ads]]></category>
		<category><![CDATA[Interactive Billboards]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=11219</guid>
		<description><![CDATA[ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country&#8230; So they aimed to leverage smart phones to create an interactive experience anyone could play, and &#8220;Free Throw Billboards&#8221; were born. Users could connect their phone directly to the billboard, essentially turning [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/guvera-launches-free-digital-music-platform/' rel='bookmark' title='GUVERA Launches Free Digital Music Platform'>GUVERA Launches Free Digital Music Platform</a></li>
<li><a href='http://www.digitalbuzzblog.com/ibm-colour-sensitive-interactive-billboards/' rel='bookmark' title='IBM: Colour Sensitive Interactive Billboards'>IBM: Colour Sensitive Interactive Billboards</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ing-the-free-throw-challenge-digital-billboards/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/ING-Digital-Billboards.jpg" length="44531" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/ING-Digital-Billboards.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>IKEA: Multi-View Interactive Kitchen Stories</title>
		<link>http://www.digitalbuzzblog.com/ikea-multi-view-interactive-kitchen-stories/</link>
		<comments>http://www.digitalbuzzblog.com/ikea-multi-view-interactive-kitchen-stories/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 04:16:19 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Video Ads]]></category>
		<category><![CDATA[Online Video Content]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Videos & Viral Ads]]></category>
		<category><![CDATA[Ikea]]></category>
		<category><![CDATA[Ikea Campaigns]]></category>
		<category><![CDATA[IKEA Digital Campaigns]]></category>
		<category><![CDATA[IKEA Interactive Kitchens]]></category>
		<category><![CDATA[IKEA Interactive Story]]></category>
		<category><![CDATA[IKEA Interactive Story Russia]]></category>
		<category><![CDATA[IKEA Interactive Video]]></category>
		<category><![CDATA[IKEA Kitchen Stories]]></category>
		<category><![CDATA[IKEA Russia]]></category>
		<category><![CDATA[Instinct/BBDO]]></category>
		<category><![CDATA[Interactive Video Campaigns]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[Video Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10937</guid>
		<description><![CDATA[I love this piece from IKEA in Russia. It&#8217;s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it&#8217;s IKEA, who&#8217;ve got a rich history in doing so. And again, they&#8217;ve created a new way for users to experience their kitchen [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ikea-the-2013-interactive-catalogue-app/' rel='bookmark' title='IKEA: The 2013 Interactive Catalogue App'>IKEA: The 2013 Interactive Catalogue App</a></li>
<li><a href='http://www.digitalbuzzblog.com/ikea-klippbok-an-ipad-scrap-book/' rel='bookmark' title='IKEA Klippbok: An iPad Scrap Book'>IKEA Klippbok: An iPad Scrap Book</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ikea-multi-view-interactive-kitchen-stories/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Ikea-Kitchen-Stories.jpg" length="30770" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Ikea-Kitchen-Stories.jpg" width="340" height="340" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Blood Donations: Torrent Your Blood Campaign</title>
		<link>http://www.digitalbuzzblog.com/blood-donations-torrent-your-blood-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/blood-donations-torrent-your-blood-campaign/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 22:09:58 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[Blood Donation]]></category>
		<category><![CDATA[Blood Donation Campaigns]]></category>
		<category><![CDATA[SmartNewSolutions]]></category>
		<category><![CDATA[Torrent Advertising Campaigns]]></category>
		<category><![CDATA[Torrent Campaigns]]></category>
		<category><![CDATA[Torrent Your Blood]]></category>
		<category><![CDATA[Torrents]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10903</guid>
		<description><![CDATA[I love finding campaigns that create new ways of getting to consumers, and here is a seemingly weird one, with a really smart distribution method. The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/' rel='bookmark' title='Facebook Blood Groups: Emergency Donations'>Facebook Blood Groups: Emergency Donations</a></li>
<li><a href='http://www.digitalbuzzblog.com/hbo-true-blood-immortalize-yourself-facebook-app/' rel='bookmark' title='HBO True Blood: Immortalize Yourself App'>HBO True Blood: Immortalize Yourself App</a></li>
<li><a href='http://www.digitalbuzzblog.com/true-blood-rich-media-iphone-ad/' rel='bookmark' title='True Blood: Rich Media iPhone Ad'>True Blood: Rich Media iPhone Ad</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/blood-donations-torrent-your-blood-campaign/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Blood-Donation-Torrent-Your-Blood.jpg" length="20474" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/04/Blood-Donation-Torrent-Your-Blood.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Google Project Re:Brief. Advertising Re:Imagined</title>
		<link>http://www.digitalbuzzblog.com/google-project-rebrief-advertising-reimagined/</link>
		<comments>http://www.digitalbuzzblog.com/google-project-rebrief-advertising-reimagined/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 08:25:47 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Breaking Ad Campaigns]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Advertising Re Imagined]]></category>
		<category><![CDATA[Google Ad Campaigns]]></category>
		<category><![CDATA[Google Campaigns]]></category>
		<category><![CDATA[Google Display Advertising Campaign]]></category>
		<category><![CDATA[Google Documentary]]></category>
		<category><![CDATA[Google Project Re:Brief]]></category>
		<category><![CDATA[Google Webisodes]]></category>
		<category><![CDATA[Project Project Re:Brief]]></category>
		<category><![CDATA[Webisodes]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10729</guid>
		<description><![CDATA[Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it&#8217;s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/the-google-art-project-update/' rel='bookmark' title='The Google Art Project Update'>The Google Art Project Update</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-google-chrome-icon-project/' rel='bookmark' title='The Google Chrome Icon Project'>The Google Chrome Icon Project</a></li>
<li><a href='http://www.digitalbuzzblog.com/infographic-the-evolution-of-digital-advertising/' rel='bookmark' title='Infographic: The Evolution of Digital Advertising'>Infographic: The Evolution of Digital Advertising</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/google-project-rebrief-advertising-reimagined/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Google-Project-Re-Brief2.jpg" length="43264" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Google-Project-Re-Brief2.jpg" width="336" height="336" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Gol Airlines: Valentine&#8217;s Flight Seat Challenge</title>
		<link>http://www.digitalbuzzblog.com/gol-airlines-valentines-flight-seat-competition/</link>
		<comments>http://www.digitalbuzzblog.com/gol-airlines-valentines-flight-seat-competition/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 11:27:05 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Facebook Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[airline]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook competition]]></category>
		<category><![CDATA[Gol Airlines]]></category>
		<category><![CDATA[valentine's]]></category>
		<category><![CDATA[Valentine's flight]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10652</guid>
		<description><![CDATA[Brazil&#8217;s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine&#8217;s gift that you can get they turned the Valentine&#8217;s weekend into a competition on their Facebook page with &#8216;Valentine&#8217;s flight&#8217;. [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/heineken-the-valentines-day-serenade-facebook-app/' rel='bookmark' title='Heineken: The Valentines Day Serenade App'>Heineken: The Valentines Day Serenade App</a></li>
<li><a href='http://www.digitalbuzzblog.com/scandinavian-airlines-the-timekiller-app/' rel='bookmark' title='Scandinavian Airlines: The TimeKiller App'>Scandinavian Airlines: The TimeKiller App</a></li>
<li><a href='http://www.digitalbuzzblog.com/gol-airlines-mobile-controlled-banner-game/' rel='bookmark' title='Gol Airlines: Mobile Controlled Banner Game'>Gol Airlines: Mobile Controlled Banner Game</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/gol-airlines-valentines-flight-seat-competition/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Gol-Airlines-Valentines-Flight.jpg" length="22877" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/03/Gol-Airlines-Valentines-Flight.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Ford Fiesta: The Fiestagram Campaign</title>
		<link>http://www.digitalbuzzblog.com/ford-fiesta-the-fiestagram-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/ford-fiesta-the-fiestagram-campaign/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 12:38:51 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Fiestagram Campaign]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford Fiestagram]]></category>
		<category><![CDATA[Ford Fiestagram Campaign]]></category>
		<category><![CDATA[Ford Instagram Campaign]]></category>
		<category><![CDATA[Instagram campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=10475</guid>
		<description><![CDATA[What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It&#8217;s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ford-fiesta-twitter-pre-launch-case-study/' rel='bookmark' title='Ford Fiesta: Twitter Pre-Launch Case Study'>Ford Fiesta: Twitter Pre-Launch Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/ford-edge-crossover-website-launches-in-brazil-by-jwt/' rel='bookmark' title='Ford Edge Crossover Website Launches In Brazil'>Ford Edge Crossover Website Launches In Brazil</a></li>
<li><a href='http://www.digitalbuzzblog.com/ford-fusion-lab/' rel='bookmark' title='Ford: Fusion Lab'>Ford: Fusion Lab</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/ford-fiesta-the-fiestagram-campaign/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/Ford-Fiestragram-Campaign.jpg" length="30504" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2012/02/Ford-Fiestragram-Campaign.jpg" width="350" height="350" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Canal+ Borgia 360 Multi-Device Experience</title>
		<link>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/</link>
		<comments>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 02:19:34 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[iPad Apps & Content]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Miscellaneous Stuff]]></category>
		<category><![CDATA[360 Experience]]></category>
		<category><![CDATA[BETC Digital]]></category>
		<category><![CDATA[Canal+]]></category>
		<category><![CDATA[Canal+ Gorgia]]></category>
		<category><![CDATA[iPad Campaign]]></category>
		<category><![CDATA[iPhone Campaign]]></category>
		<category><![CDATA[Multi-Device Experience]]></category>
		<category><![CDATA[Multi-Platform Experience]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=9625</guid>
		<description><![CDATA[The Canal+ Borgia TV series is the world&#8217;s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/the-multi-touch-experience-cube/' rel='bookmark' title='The Multi-Touch Experience Cube'>The Multi-Touch Experience Cube</a></li>
<li><a href='http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/' rel='bookmark' title='Bear 71: A Real World Multi-User Experience'>Bear 71: A Real World Multi-User Experience</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Canal-Borgia-Campaign.jpg" length="24836" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/12/Canal-Borgia-Campaign.jpg" width="352" height="352" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Opel Movano: The 2GB Banner Campaign</title>
		<link>http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 12:55:00 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Banner Campaign Case Studies]]></category>
		<category><![CDATA[banner campaigns]]></category>
		<category><![CDATA[Best Banner Campaigns]]></category>
		<category><![CDATA[New Banner Campaigns]]></category>
		<category><![CDATA[Opel Movano Banner Campaign]]></category>
		<category><![CDATA[Opel Movano Banners]]></category>
		<category><![CDATA[Worlds Best Banner Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8969</guid>
		<description><![CDATA[I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway&#8230; We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li>
<li><a href='http://www.digitalbuzzblog.com/scrabble-battle-captcha-banner-campaign/' rel='bookmark' title='Scrabble Battle &#8220;Captcha&#8221; Banner Campaign'>Scrabble Battle &#8220;Captcha&#8221; Banner Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Pink Ponies: The World&#8217;s Best Case Study Video</title>
		<link>http://www.digitalbuzzblog.com/pink-ponies-the-worlds-best-case-study-video/</link>
		<comments>http://www.digitalbuzzblog.com/pink-ponies-the-worlds-best-case-study-video/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 03:28:44 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Best Case Study Videos]]></category>
		<category><![CDATA[Case Study Video]]></category>
		<category><![CDATA[Case Study Videos]]></category>
		<category><![CDATA[Pink Ponies]]></category>
		<category><![CDATA[Worlds Best Case Study]]></category>
		<category><![CDATA[Worlds Best Case Study Videos]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8623</guid>
		<description><![CDATA[Another case study? Well, kinda&#8230; But this one is different, it&#8217;s a great, wait&#8230; perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone! I remember watching this and laughing out loud back in January when the video had about 500 views&#8230; 250,000 views later and [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/' rel='bookmark' title='Your Sad Friend: Facebook Case Study Video'>Your Sad Friend: Facebook Case Study Video</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-ikea-365-campaign-case-study/' rel='bookmark' title='The IKEA 365 Campaign Case Study'>The IKEA 365 Campaign Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/pink-ponies-the-worlds-best-case-study-video/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Prigat: Real Time Social Smile Stations Billboard</title>
		<link>http://www.digitalbuzzblog.com/prigat-real-time-smile-stations-digital-installation/</link>
		<comments>http://www.digitalbuzzblog.com/prigat-real-time-smile-stations-digital-installation/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 04:08:32 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Billboards]]></category>
		<category><![CDATA[Interactive Billboards]]></category>
		<category><![CDATA[Real Time Social]]></category>
		<category><![CDATA[Social Billboards]]></category>
		<category><![CDATA[Social Media Billboards]]></category>
		<category><![CDATA[Social Media Integration]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8541</guid>
		<description><![CDATA[The guys over in Israel continue to do great work, this time it&#8217;s an innovative and slightly different/weird kind of digital billboard. Called &#8220;Smile Stations&#8221;, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/kraft-smile-tagging-facebook-app-grin-and-share-it/' rel='bookmark' title='KRAFT Smile Tagging App: Grin and Share it.'>KRAFT Smile Tagging App: Grin and Share it.</a></li>
<li><a href='http://www.digitalbuzzblog.com/saving-lives-interactive-digital-billboard/' rel='bookmark' title='&#8220;Saving Lives&#8221; Interactive Digital Billboard'>&#8220;Saving Lives&#8221; Interactive Digital Billboard</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/prigat-real-time-smile-stations-digital-installation/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/09/prigat1.jpg" length="121919" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/09/prigat1.jpg" width="619" height="348" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>NOKIA: The8N8 Twitter Campaign</title>
		<link>http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 14:14:52 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[#Los8N8]]></category>
		<category><![CDATA[#The8N8]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Nokia Campaigns]]></category>
		<category><![CDATA[Nokia Social Media Campaigns]]></category>
		<category><![CDATA[Nokia Twitter Campaigns]]></category>
		<category><![CDATA[Nokia Twitter Work]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8489</guid>
		<description><![CDATA[Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia&#8217;s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/ispy-levis-twitter-campaign-case-study/' rel='bookmark' title='Ispy Levi&#8217;s Twitter Campaign Case Study'>Ispy Levi&#8217;s Twitter Campaign Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/orange-winterwarmer-twitter-campaign/' rel='bookmark' title='Orange: #Winterwarmer Twitter Campaign'>Orange: #Winterwarmer Twitter Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Frijj: You LOL You Lose Advergame</title>
		<link>http://www.digitalbuzzblog.com/frijj-you-lol-you-lose-advergame/</link>
		<comments>http://www.digitalbuzzblog.com/frijj-you-lol-you-lose-advergame/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 13:08:05 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Branded Entertainment]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Facial Recognition]]></category>
		<category><![CDATA[Frijj]]></category>
		<category><![CDATA[Frijj Advergame]]></category>
		<category><![CDATA[Frijj Digital Campaigns]]></category>
		<category><![CDATA[Iris Worldwide]]></category>
		<category><![CDATA[Webcam]]></category>
		<category><![CDATA[Webcam Campaigns]]></category>
		<category><![CDATA[You LOL You Lose]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=8243</guid>
		<description><![CDATA[This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the &#8220;You LOL You Lose&#8221; app. The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/mad-men-the-8-bit-youtube-advergame/' rel='bookmark' title='Mad Men: The 8-Bit YouTube Advergame'>Mad Men: The 8-Bit YouTube Advergame</a></li>
<li><a href='http://www.digitalbuzzblog.com/doritos-id3-advergame-launches-interactive-movie-adventure/' rel='bookmark' title='Doritos: iD3 Advergame Launches'>Doritos: iD3 Advergame Launches</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-gti-project-online-game-advergame/' rel='bookmark' title='The GTI Project Advergame'>The GTI Project Advergame</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/frijj-you-lol-you-lose-advergame/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Cannes Cyber Lions: The Winning Case Studies</title>
		<link>http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/</link>
		<comments>http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 14:18:30 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising Awards]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[Cannes 2011]]></category>
		<category><![CDATA[Cannes 2011 Cyber Lions Case Studies]]></category>
		<category><![CDATA[Cannes Case Studies]]></category>
		<category><![CDATA[Cannes Cyber Lions]]></category>
		<category><![CDATA[Cannes Cyber Lions Case Study Videos]]></category>
		<category><![CDATA[Cannes Cyber Lions Winning Case Studies]]></category>
		<category><![CDATA[Cannes Gold Lion Case Studies]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[Cannes Lions Case Study Videos]]></category>
		<category><![CDATA[Digital Case Studies]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7671</guid>
		<description><![CDATA[Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you&#8217;ll all have a great reference point to come back to if you need to find a case study to [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/cannes-future-lions-winning-case-studies-videos-2012/' rel='bookmark' title='Cannes Future Lions: Winning Case Studies 2012'>Cannes Future Lions: Winning Case Studies 2012</a></li>
<li><a href='http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/' rel='bookmark' title='Cannes Cyber Favourite: Nike Chalkbot'>Cannes Cyber Favourite: Nike Chalkbot</a></li>
<li><a href='http://www.digitalbuzzblog.com/100-best-slides-from-cannes-lions-2011/' rel='bookmark' title='The 100+ Best Slides From Cannes Lions 2011'>The 100+ Best Slides From Cannes Lions 2011</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/07/Cannes-Cyber-Lions-2011.jpg" length="58980" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/07/Cannes-Cyber-Lions-2011.jpg" width="536" height="245" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Peugeot: Take The Car Challenge</title>
		<link>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 14:29:23 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Peugeot]]></category>
		<category><![CDATA[Peugeot Campaigns]]></category>
		<category><![CDATA[Peugeot Challenge]]></category>
		<category><![CDATA[Peugeot Digital Activation]]></category>
		<category><![CDATA[Peugeot Digital Campaigns]]></category>
		<category><![CDATA[Peugeot Online Competitions]]></category>
		<category><![CDATA[Peugeot Online Marketing Campaigns]]></category>
		<category><![CDATA[Peugeot Take The Car Challenge]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7627</guid>
		<description><![CDATA[Here is an interesting take on those famous old &#8220;Touch The Car&#8221; endurance competitions of days gone bye.. With Peugeot launching the &#8220;Take The Car&#8221; challenge online, where users would compete live from around the world to score a week with the car of their choice. After connecting with Facebook, users would choose a car, [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/peugeot-hybrid4-graphic-novel-parallax-site/' rel='bookmark' title='Peugeot: Hybrid4 Graphic Novel Parallax Site'>Peugeot: Hybrid4 Graphic Novel Parallax Site</a></li>
<li><a href='http://www.digitalbuzzblog.com/fujitsu-profile-pitch-linkedin-team-challenge/' rel='bookmark' title='Fujitsu Profile Pitch: LinkedIn Team Challenge'>Fujitsu Profile Pitch: LinkedIn Team Challenge</a></li>
<li><a href='http://www.digitalbuzzblog.com/volkswagen-hands-on-challenge/' rel='bookmark' title='Volkswagen Hands on Challenge'>Volkswagen Hands on Challenge</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Sony Pictures&#8217;s DVD Amnesty: Case Study</title>
		<link>http://www.digitalbuzzblog.com/sony-picturess-dvd-amnesty-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/sony-picturess-dvd-amnesty-case-study/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 12:59:31 +0000</pubDate>
		<dc:creator>Katy Daniells</dc:creator>
				<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Online Video Content]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Viral Videos & Viral Ads]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[Facebook App]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[integrated digital ideas]]></category>
		<category><![CDATA[Iris]]></category>
		<category><![CDATA[Jean-Claude Van Damme]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Pictures]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7463</guid>
		<description><![CDATA[Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/sony-ericsson-xperiments-case-study/' rel='bookmark' title='Sony Ericsson Xperiments Case Study'>Sony Ericsson Xperiments Case Study</a></li>
<li><a href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-take-mokum-graffiti-challenge-case-study/' rel='bookmark' title='Nike+ Graffiti Challenge Case Study'>Nike+ Graffiti Challenge Case Study</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/sony-picturess-dvd-amnesty-case-study/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>If I Die: Facebook App Posts A Final Goodbye</title>
		<link>http://www.digitalbuzzblog.com/if-i-die-facebook-app-posts-a-final-goodbye/</link>
		<comments>http://www.digitalbuzzblog.com/if-i-die-facebook-app-posts-a-final-goodbye/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:06:54 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Facebook Campaigns]]></category>
		<category><![CDATA[Facebook Case Studies]]></category>
		<category><![CDATA[If I Die]]></category>
		<category><![CDATA[If I Die Facebook App]]></category>
		<category><![CDATA[If I Die Facebook Campaign Case Study]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7057</guid>
		<description><![CDATA[I&#8217;m guilty of not posting about this sooner! I was playing a round of golf for a charity event about a month back, when after lunch, the club reception said they had a phone call for me&#8230; The person on the other end? Death&#8230; supposedly! I thought that was pretty weird&#8230; They had tracked me [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/whos-your-sad-friend-facebook-app/' rel='bookmark' title='Who&#8217;s Your Sad Friend: Facebook App'>Who&#8217;s Your Sad Friend: Facebook App</a></li>
<li><a href='http://www.digitalbuzzblog.com/kung-fu-panda-facebook-parade/' rel='bookmark' title='Kung Fu Panda 2 Facebook Parade'>Kung Fu Panda 2 Facebook Parade</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/if-i-die-facebook-app-posts-a-final-goodbye/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Facebook Blood Groups: Emergency Donations</title>
		<link>http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/</link>
		<comments>http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/#comments</comments>
		<pubDate>Tue, 17 May 2011 14:24:19 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Facebook Campaigns]]></category>
		<category><![CDATA[Social Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Blood Groups]]></category>
		<category><![CDATA[Facebook Blood Groups Campaign]]></category>
		<category><![CDATA[Facebook Group Examples]]></category>
		<category><![CDATA[Facebook Groups]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Twentythree]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7032</guid>
		<description><![CDATA[Facebook groups?! I can already here you saying it&#8230; Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It&#8217;s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government&#8217;s NATAL trauma [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/hbo-true-blood-immortalize-yourself-facebook-app/' rel='bookmark' title='HBO True Blood: Immortalize Yourself App'>HBO True Blood: Immortalize Yourself App</a></li>
<li><a href='http://www.digitalbuzzblog.com/true-blood-rich-media-iphone-ad/' rel='bookmark' title='True Blood: Rich Media iPhone Ad'>True Blood: Rich Media iPhone Ad</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Nike Shout: Game Day Social Installation</title>
		<link>http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/</link>
		<comments>http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/#comments</comments>
		<pubDate>Mon, 16 May 2011 14:41:31 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Digital Installations]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Instore Experiences]]></category>
		<category><![CDATA[Latest Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Nike Digital Campaigns]]></category>
		<category><![CDATA[Nike Digital Installation]]></category>
		<category><![CDATA[Nike Digital Installations]]></category>
		<category><![CDATA[Nike Football Asia]]></category>
		<category><![CDATA[Nike Football Campaigns]]></category>
		<category><![CDATA[Nike Football Digital Campaigns]]></category>
		<category><![CDATA[Nike Football Installation]]></category>
		<category><![CDATA[Nike Football Singapore]]></category>
		<category><![CDATA[Nike Shout]]></category>
		<category><![CDATA[Nike Social]]></category>
		<category><![CDATA[Nike Social Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=7017</guid>
		<description><![CDATA[This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/nike-digital-installation-write-your-headline/' rel='bookmark' title='Nike Digital Installation: Write Your Headline'>Nike Digital Installation: Write Your Headline</a></li>
<li><a href='http://www.digitalbuzzblog.com/nike-air-show-digital-installation-argentina/' rel='bookmark' title='Nike Air Show: Digital Installation'>Nike Air Show: Digital Installation</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>The Vodafone Pixel Hunt</title>
		<link>http://www.digitalbuzzblog.com/the-vodafone-pixel-hunt/</link>
		<comments>http://www.digitalbuzzblog.com/the-vodafone-pixel-hunt/#comments</comments>
		<pubDate>Thu, 12 May 2011 15:04:14 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Online Competitions]]></category>
		<category><![CDATA[Online Games]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Integration]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[The Vodafone Pixel Hunt]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Vodafone Pixel Hunt]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6952</guid>
		<description><![CDATA[This was a great little promo for Vodafone&#8217;s release of the LG Optimus in Germany, created to help highlight the quality of the 5 mega pixel camera. The promotion was called the Vodafone Pixel Hunt, and was based around an online game that held a 5 Million Pixel image that just happened to be holding [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/vodafone-upgrade-a-stranger/' rel='bookmark' title='Vodafone: Upgrade a Stranger'>Vodafone: Upgrade a Stranger</a></li>
<li><a href='http://www.digitalbuzzblog.com/vodafone-evolution-of-mobile-3d-projection-mapping/' rel='bookmark' title='Vodafone Mobile 3D Projection Mapping'>Vodafone Mobile 3D Projection Mapping</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/the-vodafone-pixel-hunt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Volkswagen Fox: Twitter Zoom Campaign</title>
		<link>http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/</link>
		<comments>http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 12:07:10 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Experiential Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>
		<category><![CDATA[AlmapBBDO]]></category>
		<category><![CDATA[AlmapBBDO Brazil]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Twitter Campaign]]></category>
		<category><![CDATA[Volkswagen]]></category>
		<category><![CDATA[Volkswagen Fox]]></category>
		<category><![CDATA[Volkswagen Fox Gampaign]]></category>
		<category><![CDATA[Volkswagen Fox Twitter Campaign]]></category>
		<category><![CDATA[Volkswagen Fox Twitter Zoom Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=6103</guid>
		<description><![CDATA[Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]<div class='yarpp-related-rss'>
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<li><a href='http://www.digitalbuzzblog.com/vodafone-launches-ukhols-twitter-google-maps-mashup/' rel='bookmark' title='Vodafone #ukhols Map: Twitter/Google Mashup'>Vodafone #ukhols Map: Twitter/Google Mashup</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Barbie &amp; Ken Get Social</title>
		<link>http://www.digitalbuzzblog.com/barbie-ken-get-social/</link>
		<comments>http://www.digitalbuzzblog.com/barbie-ken-get-social/#comments</comments>
		<pubDate>Sun, 13 Feb 2011 12:19:39 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Twitter Campaigns]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Barbie and Ken]]></category>
		<category><![CDATA[Digital Campaign]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[integrated]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[user interaction]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5878</guid>
		<description><![CDATA[With the arrival of Valentine&#8217;s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I&#8217;m imaging that the majority of you won&#8217;t be Barbie and Ken fans however it&#8217;s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/olla-condoms-unexpected-babies-social-play/' rel='bookmark' title='Olla Condoms: Unexpected Babies Social Play'>Olla Condoms: Unexpected Babies Social Play</a></li>
<li><a href='http://www.digitalbuzzblog.com/mum-2-0-social-network-ettiquette-videos-guide/' rel='bookmark' title='Mum 2.0 &#8211; Social Network Etiquette Videos'>Mum 2.0 &#8211; Social Network Etiquette Videos</a></li>
<li><a href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/barbie-ken-get-social/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Burgeranch Combina: The HACK Campaign</title>
		<link>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 12:48:29 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Burgeranch Combina]]></category>
		<category><![CDATA[Burgeranch Combina HACK Campaign]]></category>
		<category><![CDATA[McCann Erickson]]></category>
		<category><![CDATA[McCann Erickson Israel]]></category>
		<category><![CDATA[The HACK Campaign]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5686</guid>
		<description><![CDATA[Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called &#8220;combina&#8221; which basically means &#8220;outsmarting the system&#8221; with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the &#8220;combina&#8221; [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/editors-pr-hack-google-maps-mashup/' rel='bookmark' title='Editors PR Hack: Google Street View Mashup'>Editors PR Hack: Google Street View Mashup</a></li>
<li><a href='http://www.digitalbuzzblog.com/deus-digital-campaign-case-study-israel/' rel='bookmark' title='DEUS: Digital Campaign Case-Study Israel'>DEUS: Digital Campaign Case-Study Israel</a></li>
<li><a href='http://www.digitalbuzzblog.com/the-500-digital-campaign/' rel='bookmark' title='The $500 Digital Campaign'>The $500 Digital Campaign</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	<enclosure url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" length="20776" type="image/jpeg" /><media:content url="http://www.digitalbuzzblog.com/wp-content/uploads/2011/11/share-default.jpg" width="100" height="100" medium="image" type="image/jpeg" />	</item>
		<item>
		<title>Lacta Chocolate: Facebook Campaign Case Study</title>
		<link>http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/</link>
		<comments>http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 14:05:17 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Lacta]]></category>
		<category><![CDATA[Lacta Chocolate]]></category>
		<category><![CDATA[Lacta Chocolate Facebook App]]></category>
		<category><![CDATA[Ogilvy Athens]]></category>
		<category><![CDATA[OgilvyOne]]></category>
		<category><![CDATA[OgilvyOne Athens]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5637</guid>
		<description><![CDATA[There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things&#8230; Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]<div class='yarpp-related-rss'>
<h3>Related posts:</h3><ol>
<li><a href='http://www.digitalbuzzblog.com/lacta-chocolate-augmented-reality-messages/' rel='bookmark' title='Lacta Chocolate: Augmented Reality Messages'>Lacta Chocolate: Augmented Reality Messages</a></li>
<li><a href='http://www.digitalbuzzblog.com/buy-chocolate-with-a-facebook-pledge/' rel='bookmark' title='Buy Chocolate with a Facebook Pledge'>Buy Chocolate with a Facebook Pledge</a></li>
<li><a href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li>
</ol>
</div>
]]></description>
		<wfw:commentRss>http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<item>
		<title>Polar Beer: The $100,000 Team Challenge</title>
		<link>http://www.digitalbuzzblog.com/polar-beer-100000-team-challenge/</link>
		<comments>http://www.digitalbuzzblog.com/polar-beer-100000-team-challenge/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 13:07:12 +0000</pubDate>
		<dc:creator>Aden Hepburn</dc:creator>
				<category><![CDATA[Advergames]]></category>
		<category><![CDATA[Branded Content]]></category>
		<category><![CDATA[Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaign Case Studies]]></category>
		<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[000 Challenge]]></category>
		<category><![CDATA[Polar Beer]]></category>
		<category><![CDATA[Polar Beer $100]]></category>
		<category><![CDATA[Polar Beer Brazil]]></category>
		<category><![CDATA[Polar Beer Campaigns]]></category>
		<category><![CDATA[Polar Beer Facebook Campaigns]]></category>

		<guid isPermaLink="false">http://www.digitalbuzzblog.com/?p=5582</guid>
		<description><![CDATA[Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil&#8217;s most competitive soccer teams; arch rivals &#8220;Internacional&#8221; and &#8220;Grêmio&#8221;, so what would a beer brand do? Alienate one fan base by [...]<div class='yarpp-related-rss'>
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</ol>
</div>
]]></description>
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		<slash:comments>2</slash:comments>
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