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McVitie’s: Shoot The Cookies Chrome Extension

15. April 2014

13 Comments

A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

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Toyota: Try My Hybrid

9. February 2014

26 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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Samsung: Drive Safe Mode App

6. January 2014

20 Comments

Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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Samsung Galaxy S4: The Smart Phone Line

24. September 2013

91 Comments

You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand…. Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to [...]

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NRL ‘Mission Control’ Social Media Room

17. July 2013

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Gatorade first made social media command centres famous a few years ago, since then they’ve been relatively unobtainable to most brands around the world given the cost to implement and maintain. But what was then, might now be evolving to ‘Pop-Up’ style command centres for campaigns and special events. The NRL’s Mission Control Room is [...]

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SlideShare: 2013 Cannes Lions Creative Review

16. July 2013

1 Comment

Here’s a look at some of the emerging creative trends coming out of Cannes Lions 2013, with this SlideShare presentation titled ‘Risk The Idea’ it highlights that if you aren’t willing to take a risk on an idea, you’re likely to not make an impact in today’s creative landscape, let alone capture a lion! This [...]

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Dumb Ways To Die: The Campaign Case Study

15. July 2013

1 Comment

You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

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Milk Carton 2.0: The Most Valuable Project

2. July 2013

3 Comments

In 1979, missing persons were put on the backs of milk cartons… A lot of things have changed since then, but the tools we use to find them, from an awareness perspective, probably haven’t advanced as much as they should. Until now, with the ‘Milk Carton 2.0′ project, that sets out to define new ways [...]

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IBM: The Traffic Controller App ‘Future Lions’

30. June 2013

5 Comments

Imagine if all the traffic on our roads could be automatically coordinated by an intelligent system… You’d save money, time, stress and so much more. So Introducing ‘Project Accel’ from IBM, as an entry into the 2013 Cannes Future Lions competition, ending up as one of the 5 winners! Project Accel comes in the form [...]

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Volkswagen: Start-Stop Chrome Store App

28. May 2013

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Here is a different take on raising awareness for Volkswagen’s Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen. This is linked through the app to YouTube, so that any video you are watching automatically pauses if you look away [...]

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Volkswagen Golf GTI: The Fastest YouTube Ad

24. April 2013

2 Comments

It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

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Orange: The Instagallery Campaign

20. February 2013

1 Comment

There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]

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Skittles: Telekinize The Rainbow

22. December 2012

0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, [...]

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Australian Defence Force: Mobile Medic App

26. June 2012

3 Comments

Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

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The Lorem Ipsum Recruitment Campaign

30. May 2012

4 Comments

I’ve seen many agency recruitment campaigns before, most try to be innovative, few are, but how about this one from Jung von Matt? So if you’re looking for creatives, where do you find them? There’s one sure bet, at the Lorem Ipsum site you visit when you’re mocking up creative, infact over 50,000 unique people [...]

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