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Yahoo! 3D Gesture Controlled Digital Installation

27. January 2011

6 Comments

This Digital Installation from Yahoo! is a pretty cool way to light up the reception area for the head office in San Francisco. It’s based off a new 3D gesture controlled system that allows passers by to interact and control Yahoo! branded content through body gestures and movement that aims to mimic natural human responses. The brief to [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

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Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]

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Honda: Interactive Dream Wall

26. October 2010

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This is a great digital installation from the Australian International Motor Show in Sydney a few weeks ago. Overall I was pretty disappointed with the entire show, we didn’t really see any new cars released (they seem to save that for the European shows!) but there were a number of nice digital installations, and probably none better than this from Honda [...]

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Digital Graffiti – The SMS Slingshot

1. August 2010

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This little project from VR Urban (a group dedicated to creating interactive street art installations) seems to have flown under the radar since launching in January this year. Their digital installation integrates projection, laser guidance and SMS to create graffiti painted a digital slingshot. With a phone embedded into an over-sized slingshot, users simply type a message [...]

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Canadian Tourism’s Live Twitter Murals

11. July 2010

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Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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TaylorMade Retail Touch Screen

1. July 2010

1 Comment

I’m an avid golfer, so I’m probably a little biased here, but this is actually quite a new thing in the golfing space, for all the hi-tech-ness around construction, weighting and materials that go into golf clubs and marketing material that they spend a fortune on, bringing all that graphical, experiential and technological prowess in-store to showcase [...]

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Times Square Augmented Reality Billboard

29. June 2010

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These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most [...]

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Nike Digital Installation: Write Your Headline

23. June 2010

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Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for one of Nikes [...]

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BMW 3D Projection Mapping Singapore

3. June 2010

7 Comments

At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]

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ACDC vs Iron Man 2: Projection Mapping

10. May 2010

2 Comments

It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so special, is the [...]

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Nokia Ovi Maps: Interactive Projection Mapping

2. May 2010

7 Comments

This the future of event and activation visuals, and indeed projection or interactive installations in general. We’ve seen ones like the Adobe CS3 interactive billboards years ago that started the trend but this new work for Nokia Ovi Maps takes interactive installations to a new level. Nokia & Seeper combined a high powered projection installation [...]

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IBM: Colour Sensitive Interactive Billboards

10. April 2010

7 Comments

This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business. In this instance, it’s the perfect demonstration of how colour [...]

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