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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

Tweet Pin It Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly [...]

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Foursquare Check In Activated Dog Treats!

28. March 2011

Tweet Pin It If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key [...]

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Lynx: Augmented Reality Angel Ambush

15. March 2011

Tweet Pin It At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk [...]

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Ford C-Max Augmented Reality Billboards

28. February 2011

Tweet Pin It This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s [...]

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Yahoo! 3D Gesture Controlled Digital Installation

27. January 2011

Tweet Pin It This Digital Installation from Yahoo! is a pretty cool way to light up the reception area for the head office in San Francisco. It’s based off a new 3D gesture controlled system that allows passers by to interact and control Yahoo! branded content through body gestures and movement that aims to mimic natural human responses. [...]

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Amnesia Connect: Microsoft Surface To Mobile

25. January 2011

Tweet Pin It Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched [...]

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Honda: Interactive Dream Wall

26. October 2010

Tweet Pin It This is a great digital installation from the Australian International Motor Show in Sydney a few weeks ago. Overall I was pretty disappointed with the entire show, we didn’t really see any new cars released (they seem to save that for the European shows!) but there were a number of nice digital installations, and probably none better than [...]

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Digital Graffiti – The SMS Slingshot

1. August 2010

Tweet Pin It This little project from VR Urban (a group dedicated to creating interactive street art installations) seems to have flown under the radar since launching in January this year. Their digital installation integrates projection, laser guidance and SMS to create graffiti painted a digital slingshot. With a phone embedded into an over-sized slingshot, users simply [...]

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Canadian Tourism’s Live Twitter Murals

11. July 2010

Tweet Pin It Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday. And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets [...]

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TaylorMade Retail Touch Screen

1. July 2010

Tweet Pin It I’m an avid golfer, so I’m probably a little biased here, but this is actually quite a new thing in the golfing space, for all the hi-tech-ness around construction, weighting and materials that go into golf clubs and marketing material that they spend a fortune on, bringing all that graphical, experiential and [...]

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Times Square Augmented Reality Billboard

29. June 2010

Tweet Pin It These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of [...]

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Nike Digital Installation: Write Your Headline

23. June 2010

Tweet Pin It Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for [...]

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BMW 3D Projection Mapping Singapore

3. June 2010

Tweet Pin It At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very [...]

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ACDC vs Iron Man 2: Projection Mapping

10. May 2010

Tweet Pin It It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so [...]

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Nokia Ovi Maps: Interactive Projection Mapping

2. May 2010

Tweet Pin It This the future of event and activation visuals, and indeed projection or interactive installations in general. We’ve seen ones like the Adobe CS3 interactive billboards years ago that started the trend but this new work for Nokia Ovi Maps takes interactive installations to a new level. Nokia & Seeper combined a high [...]

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