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Autism Speaks: Kinect Powered Digital Billboards

19. February 2012

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I expect the Microsoft Kinect to be partnered up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. The [...]

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Hyundai: Times Square Billboard Racing Game

30. December 2011

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Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

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Heineken: Super Social Christmas Tree

11. December 2011

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Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created! If you head to the Facebook [...]

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Disney: Augmented Reality In Times Square

21. November 2011

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Things are heating up in the Times Square visual overload arena! This time with a new Disney Parks Augmented Reality Billboard experience that spans across Times Square. Disney have taken over the entire American Eagle Outfitters digital billboard set and then across the road have installed the Augmented Reality experience featuring all of their popular [...]

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My Starbucks Rewards Interactive Window

21. October 2011

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Starbucks have created a series of new interactive storefronts in Toronto and Vancouver to promote the launch of the new My Starbucks Rewards program, utilising projected touch screen digital installations in their highest traffic windows. The installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new [...]

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IBM: The THINK Digital Exhibition NYC

28. September 2011

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Ok, so this is pretty dam cool! It’s IBM’s new THINK Exhibit, an exploration into making the world work better, digitally, of course! The THINK Exhibit on on from September 23 to October 23 at Lincoln Center in New York, and takes us through three immersive experiences, with the first being a huge, live data [...]

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Mill Touch: Projected Touch Screen Experience

18. August 2011

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Here is a behind the scenes look at how The Mill, one of the worlds best post-production houses, brought to life their entire back catalogue of creative work via a projected touch screen installation. It’s a great little piece telling the story of how they built the installation, but looking past that, the interaction, the [...]

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Cinemax “Strike Back” Interactive SuperWall

15. August 2011

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SuperWall I hear you say? Yep, well that’s what they are becoming known as in some parts anyway, that aside, you’ll want to see this very cool interactive superwall in New York City, on 34th street. It’s for Cinemax’s new show called “Strike Back” and will run for the entire month of August. The SuperWall [...]

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Tesco: QR Code Activated Virtual Stores

25. June 2011

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Here is a great way to integrate an online shopping experience into people’s offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most hard-working country in the world and where grocery shopping once a week is [...]

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Death Penalty: Take A Stand Digital Installation

8. May 2011

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I thought this was a pretty neat digital installation in France’s National Library, helping to raise awareness and generate petition signatures for a movement against the death penalty. Featuring two large screens mounted on either side of a hallway, one side with a prisoner about to be executed, and the other, a soldier standing tall, [...]

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“Saving Lives” Interactive Digital Billboard

19. April 2011

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Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster [...]

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Burberry “Holographic” Catwalk Show In Beijing

18. April 2011

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Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the [...]

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Foursquare Check In Activated Dog Treats!

28. March 2011

8 Comments

If you can excuse the demo video, you’ll find a seriously cool Foursquare campaign installation for GranataPet in Germany, who make a leading range of ultra-premium pet foods. The idea was to target dog owners as they take their best friend for a walk, positioning a socially activated installation on a key walking path. Dog [...]

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Lynx: Augmented Reality Angel Ambush

15. March 2011

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At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx [...]

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Ford C-Max Augmented Reality Billboards

28. February 2011

8 Comments

This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in the UK. Each installation gets one of the new Panasonic D-Imager camera’s that¬†actively¬†measures the users [...]

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