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Google BikeAround: Street View For Alzheimers

3. October 2017

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Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s. Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around [...]

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Nike: Introducing The NBA Connected Jersey

17. September 2017

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Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...]

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The KLM Care Tag: A Connected Device

9. July 2017

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There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam. It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip [...]

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Royal Caribbean: Scuba Snapchat Spectacles

27. June 2017

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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...]

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Nissan: The Percebeiro Shield

14. May 2017

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Introducing Nissan’s Percebeiro Shield; a prototype wearable device that aims to help the ‘percebeiros’ (you know, the guys that collect those amazingly tasty shellfish) by predicting the sea’s behaviour, its dynamic movements, changes to the swell, rogue waves and other environmental changes… Ultimately helping to save lives and assist wiht their jobs in real-time. All [...]

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Google’s New Cardboard “Google Home” Kits

7. May 2017

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Don’t have a Google Home yet? Don’t worry, you can build one yourself with Google’s new AIY kit projects that have just launched, the first being a replica “Google Home” made with Raspberry Pi. The DIY Cardboard Kit connects you to the Google Assistant SDK, and the Google Cloud Speech API as part of the [...]

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Tempo: The Pregnancy Test For Men

15. April 2017

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Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby? Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share [...]

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FORD Launches The Smart Crib

9. April 2017

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Is this the world’s first smart-crib? Ford says so, and now babies can get to sleep sleep at home the same way they sleep in a car as the smart crib reproduces your car’s movements and sounds once you train it in your car via the connected app experience, on trips around town. The app [...]

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Tostitos “Party Safe Bag” For The Super Bowl

2. February 2017

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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn [...]

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L’Oreal’s New Smart Hairbrush: Hair Coach

8. January 2017

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You’ll remember that L’Oreal has been pushing its incubator the last few years, with the first product being the “MyUV” Patch. Great technology, just not the right customer experience for anyone to really want to adopt it, and perhaps ahead of its time in terms of demand for this kind of product. Now they are [...]

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Introducing Snapchat Spectacles: Smart Glasses

25. September 2016

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So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair. It’s a pretty big play for Snapchat, and while [...]

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Cornetto: The Netflix Commitment Rings

27. May 2016

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Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series… Well, Cornetto have a solution! RFID powered Commitment Rings. Once you’ve scored the rings, users activate the rings’ app, with couples then [...]

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The Samsung “Blind Cap” Swimming System

17. May 2016

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Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous [...]

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Syrmo: Welcome To Connected Skateboarding

16. May 2016

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Syrmo is a new connected “Smart Pad” that skateboarders attach to the trucks on their skateboards, it has a bunch of sensors that track every movement of the skateboard, connecting live to an App on their smartphones and records all the tricks in a real-time 3D space. So skaters can re-live their tricks and share [...]

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Mila: The Live Fish Pack Experiment

10. May 2016

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Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen. So, they created “The Live Fish Pack” experiment, where they [...]

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Nivea Nose: Smartphones Detect Body Odour

7. May 2016

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So Nivea has invented a phone case, that when paired with an app, detects your body odour and provides a level of alert dependant on the severity of smell… But I’ve only got one problem with this play, and that’s the use case of the product, because I’m struggling to see who might actually use [...]

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Puma: Introducing The BeatBot Racing Robot

2. May 2016

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The PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch. The BeatBot is [...]

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Smart Gloves Turn Sign Language into Speech

29. April 2016

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This is such an amazing invention, and I know a few groups have been playing around with the technology, but this latest iteration from SignAloud really steals the show. Gloves that turn Sign Language into Speech in real time. There really isn’t that much more to say, other than please do spend the 2-3 minutes [...]

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Microsoft Re-Imagines NFL Through HoloLens

3. February 2016

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So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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L’Oréal Connected UV Skin Patch Sensors

9. January 2016

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Hot off the press from CES, L’Oréal have announced a new, connected UV Skin Patch and companion app called “La Roche-Posay My UV Patch”, and it’s powered by NFC for android, and by image recognition for iOS as the primacy connectivity point for the patch. The patch itself is as thin as a fake tattoo, [...]

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