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Ford Fiesta: The Fiestagram Campaign

16. February 2012

9 Comments

What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It’s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then [...]

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Opel Movano: The 2GB Banner Campaign

19. October 2011

2 Comments

I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway… We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]

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Pink Ponies: The World’s Best Case Study Video

20. September 2011

5 Comments

Another case study? Well, kinda… But this one is different, it’s a great, wait… perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone! I remember watching this and laughing out loud back in January when the video had about 500 views… 250,000 views later and [...]

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NOKIA: The8N8 Twitter Campaign

7. September 2011

2 Comments

Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

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Cannes Cyber Lions: The Winning Case Studies

6. July 2011

26 Comments

Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you’ll all have a great reference point to come back to if you need to find a case study to [...]

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Sony Ericsson Xperiments Case Study

11. June 2011

13 Comments

Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

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Volkswagen Fox: Twitter Zoom Campaign

2. March 2011

20 Comments

Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

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Burgeranch Combina: The HACK Campaign

26. January 2011

2 Comments

Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the “combina” [...]

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2011 AICP Call For Entries Campaign

19. January 2011

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Everyone loves a great case study video, so what a great way for an awards show to kick off the call for entries! The AICP will be releasing 5 special case study videos over the coming weeks to help build some hype about the upcoming awards. If this first one is anything to go by, the rest [...]

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Lacta Chocolate: Facebook Campaign Case Study

19. January 2011

9 Comments

There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things… Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]

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