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Splinter Cell: Augmented Reality Game Launch

25. April 2010


For the launch campaign of Splinter Cell Conviction, Ubisoft combined with Layar, utilising their latest technology to create a mobile augmented reality challenge to help launch the new game. The video above is the campaign case study showing how they aimed to create a buzz around the games launch, with the aim to do something [...]

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MICMACS: Hopscotch Films Facebook Campaign

21. April 2010


This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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BBDO Argentina: Immortal Revenge Campaign

2. April 2010


The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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The Volkswagen GTI iPhone App Story

17. February 2010

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Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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Ispy Levi’s Twitter Campaign Case Study

22. December 2009


This is a little old now, but I’ve been meaning to post it for months! It’s the iSpy Levi’s Twitter Campaign Case Study from their innovative social play earlier this year. Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their [...]

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