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KLM’s Passenger Social Surprise Experiment

5. January 2011

Tweet Pin It Remember how great it felt the first time you got a social response from a brand you love or business you deal with? All the good will generated by their speedy response? Well, KLM decided to run an experiment with it’s social community, for people who check in via foursquare for flights or tweet about [...]

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Leo Burnett’s “David On Demand” Case Study

19. December 2010

Tweet Pin It Remember Leo Burnett’s “David On Demand” social experiment at Cannes this year? Well, here is the case study video that captures exactly what happened with David On Demand at the 2010 Cannes Lions Advertising Festival. For those who didn’t see it, “David On Demand” was created as a social experiment to promote Leo Burnett’s [...]

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Ford Fiesta: Twitter Pre-Launch Case Study

22. November 2010

Tweet Pin It Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition [...]

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Samsung SuperSwypers Campaign Case Study

1. November 2010

Tweet Pin It Not sure if you guys got to see this Samsung Galaxy S campaign from a few months back in Holland? If not, here is the case study video! Muse Amsterdam & Starcom created a campaign called SuperSwypers, a crack team of roving personal reporters who saved the day for hundreds of people [...]

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Volkswagen: Live Test Drive Case Study

27. October 2010

Tweet Pin It AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen’s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to create a virtual test drive that people could experience live from their home or office. So, they setup a huge outdoor test [...]

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Old Spice Social Campaign Case Study Video

11. August 2010

Tweet Pin It Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I’d suggest sending the pencils, lions, grand pix’ and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know’s who those [...]

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Breast Cancer “Magic Boobs” Case Study

19. July 2010

Tweet Pin It Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed [...]

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VW Fun Theory: Cyber Grand Prix Case Study

5. July 2010

Tweet Pin It By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was [...]

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Cannes Cyber Favourite: Nike Chalkbot

23. June 2010

Tweet Pin It The Nike Chalkbot campaign is hot favorite to win the Cannes Cyber Grand Prix and watching this case study really backs that up! Most of you would remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the [...]

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Twentythree Vs. Alex Bogusky Case Study

14. June 2010

Tweet Pin It This is the very first Cannes entry for TwentyThree, a little hot shop over in Israel that was made famous by hijacking Alex Bogusky’ Facebook page and posting a ransom video requiring him to buy 1% of their agency! And on the back of some pretty serious free publicity the world over, they’ve entered this case [...]

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UNIQLO: The Lucky Switch Banner Campaign

10. June 2010

Tweet Pin It There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget [...]

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Skoda: Interactive Boot TVC Case Study

8. June 2010

Tweet Pin It I really love the concept around this ad, along with the smart media buy and a seemingly perfect execution to top it off (I just wonder if it was really that smooth?). It’s the new Skoda Superb Estate ad featuring their remote boot feature, something that is kind of bland to showcase [...]

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Samsung Shakedown Campaign Case Study

6. June 2010

Tweet Pin It Fethi posted when this campaign first launched in Feb, and I’m surprised we haven’t seen more “live” campaigns this year, in late 2009 I thought we were seeing the beginning of a trend around live streaming campaigns where users could interact and directly affect the outcome of something physical from the real world, it was all [...]

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Chile Football: Light Him A Candle Case Study

11. May 2010

Tweet Pin It This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country [...]

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Playboy: Virtual Casting Campaign Case Study

9. May 2010

Tweet Pin It You may remember when I posted about the launch of this campaign in February this year, back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it [...]

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