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><channel><title>Digital Buzz Blog&#187; Campaign Case Studies</title> <atom:link href="http://www.digitalbuzzblog.com/category/campaign-case-studies/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Canal+ Borgia 360 Multi-Device Experience</title><link>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/</link> <comments>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/#comments</comments> <pubDate>Sat, 17 Dec 2011 02:19:34 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Miscellaneous Stuff]]></category> <category><![CDATA[iPad Apps & Content]]></category> <category><![CDATA[iPhone Apps]]></category> <category><![CDATA[360 Experience]]></category> <category><![CDATA[BETC Digital]]></category> <category><![CDATA[Canal+]]></category> <category><![CDATA[Canal+ Gorgia]]></category> <category><![CDATA[iPad Campaign]]></category> <category><![CDATA[iPhone Campaign]]></category> <category><![CDATA[Multi-Device Experience]]></category> <category><![CDATA[Multi-Platform Experience]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9625</guid> <description><![CDATA[The Canal+ Borgia TV series is the world&#8217;s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/deck-the-screens-multi-device-xmas-light-strings/' rel='bookmark' title='Deck the Screens: Multi Device Light Strings'>Deck the Screens: Multi Device Light Strings</a></li><li><a
href='http://www.digitalbuzzblog.com/bear-71-a-real-world-multi-user-digital-experience/' rel='bookmark' title='Bear 71: A Real World Multi-User Experience'>Bear 71: A Real World Multi-User Experience</a></li><li><a
href='http://www.digitalbuzzblog.com/the-multi-touch-experience-cube/' rel='bookmark' title='The Multi-Touch Experience Cube'>The Multi-Touch Experience Cube</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/canal-borgia-family-case-study-video/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Opel Movano: The 2GB Banner Campaign</title><link>http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/</link> <comments>http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/#comments</comments> <pubDate>Wed, 19 Oct 2011 12:55:00 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Banner Campaign Case Studies]]></category> <category><![CDATA[banner campaigns]]></category> <category><![CDATA[Best Banner Campaigns]]></category> <category><![CDATA[New Banner Campaigns]]></category> <category><![CDATA[Opel Movano Banner Campaign]]></category> <category><![CDATA[Opel Movano Banners]]></category> <category><![CDATA[Worlds Best Banner Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8969</guid> <description><![CDATA[I was in a meeting this afternoon chatting about banner campaigns and the general lack of innovation that surrounds them, for the most part anyway&#8230; We spoke too soon, welcome to the stage this great banner from Opel to showcase the utility potential of the new Opel Movano van. The banner literally carries your files [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/' rel='bookmark' title='Stockholm: The Homeless Banner Campaign'>Stockholm: The Homeless Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/' rel='bookmark' title='The Great Banner Sale: GRAACC'>The Great Banner Sale: GRAACC</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>NOKIA: The8N8 Twitter Campaign</title><link>http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/</link> <comments>http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/#comments</comments> <pubDate>Tue, 06 Sep 2011 14:14:52 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[#Los8N8]]></category> <category><![CDATA[#The8N8]]></category> <category><![CDATA[Nokia]]></category> <category><![CDATA[Nokia Campaigns]]></category> <category><![CDATA[Nokia Social Media Campaigns]]></category> <category><![CDATA[Nokia Twitter Campaigns]]></category> <category><![CDATA[Nokia Twitter Work]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[Twitter Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=8489</guid> <description><![CDATA[Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia&#8217;s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/' rel='bookmark' title='Volkswagen Fox: Twitter Zoom Campaign'>Volkswagen Fox: Twitter Zoom Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/vodafone-launches-ukhols-twitter-google-maps-mashup/' rel='bookmark' title='Vodafone #ukhols Map: Twitter/Google Mashup'>Vodafone #ukhols Map: Twitter/Google Mashup</a></li><li><a
href='http://www.digitalbuzzblog.com/turkcell-twitter-campaign/' rel='bookmark' title='Turkcell Twitter Campaign: #Turkcell'>Turkcell Twitter Campaign: #Turkcell</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Cannes Cyber Lions: The Winning Case Studies</title><link>http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/</link> <comments>http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/#comments</comments> <pubDate>Tue, 05 Jul 2011 14:18:30 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Cannes]]></category> <category><![CDATA[Cannes 2011]]></category> <category><![CDATA[Cannes 2011 Cyber Lions Case Studies]]></category> <category><![CDATA[Cannes Case Studies]]></category> <category><![CDATA[Cannes Cyber Lions]]></category> <category><![CDATA[Cannes Cyber Lions Case Study Videos]]></category> <category><![CDATA[Cannes Cyber Lions Winning Case Studies]]></category> <category><![CDATA[Cannes Gold Lion Case Studies]]></category> <category><![CDATA[Cannes Lions]]></category> <category><![CDATA[Cannes Lions Case Study Videos]]></category> <category><![CDATA[Digital Case Studies]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7671</guid> <description><![CDATA[Right, so I thought it might be cool to round up as many of the 2011 Cannes Cyber Lions winning case study videos as possible into a single post, so that over the next year you&#8217;ll all have a great reference point to come back to if you need to find a case study to [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/' rel='bookmark' title='Cannes Cyber Favourite: Nike Chalkbot'>Cannes Cyber Favourite: Nike Chalkbot</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/' rel='bookmark' title='VW Fun Theory: Cyber Grand Prix Case Study'>VW Fun Theory: Cyber Grand Prix Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/100-best-slides-from-cannes-lions-2011/' rel='bookmark' title='The 100+ Best Slides From Cannes Lions 2011'>The 100+ Best Slides From Cannes Lions 2011</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/feed/</wfw:commentRss> <slash:comments>21</slash:comments> </item> <item><title>Peugeot: Take The Car Challenge</title><link>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/</link> <comments>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/#comments</comments> <pubDate>Mon, 27 Jun 2011 14:29:23 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Competitions]]></category> <category><![CDATA[Peugeot]]></category> <category><![CDATA[Peugeot Campaigns]]></category> <category><![CDATA[Peugeot Challenge]]></category> <category><![CDATA[Peugeot Digital Activation]]></category> <category><![CDATA[Peugeot Digital Campaigns]]></category> <category><![CDATA[Peugeot Online Competitions]]></category> <category><![CDATA[Peugeot Online Marketing Campaigns]]></category> <category><![CDATA[Peugeot Take The Car Challenge]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7627</guid> <description><![CDATA[Here is an interesting take on those famous old &#8220;Touch The Car&#8221; endurance competitions of days gone bye.. With Peugeot launching the &#8220;Take The Car&#8221; challenge online, where users would compete live from around the world to score a week with the car of their choice. After connecting with Facebook, users would choose a car, [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/volkswagen-hands-on-challenge/' rel='bookmark' title='Volkswagen Hands on Challenge'>Volkswagen Hands on Challenge</a></li><li><a
href='http://www.digitalbuzzblog.com/burger-king-whopper-lust-interactive-tv-ad-challenge/' rel='bookmark' title='Burger King: The &#8220;Whopper Lust&#8221; Challenge'>Burger King: The &#8220;Whopper Lust&#8221; Challenge</a></li><li><a
href='http://www.digitalbuzzblog.com/levis-go-forth-experience/' rel='bookmark' title='Levi&#8217;s: Go Forth Experience'>Levi&#8217;s: Go Forth Experience</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/peugeot-take-the-car-challenge/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Stockholm: The Homeless Banner Campaign</title><link>http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/</link> <comments>http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/#comments</comments> <pubDate>Tue, 24 May 2011 16:27:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Banner Ad Campaigns]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Charity Campaign]]></category> <category><![CDATA[Charity Campaigns]]></category> <category><![CDATA[Charity Digital Campaigns]]></category> <category><![CDATA[Homeless Banner Campaign]]></category> <category><![CDATA[Stockholm Homeless Banner Campaign]]></category> <category><![CDATA[The Homeless Banner Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7184</guid> <description><![CDATA[Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The &#8220;Homeless Banners&#8221; campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home&#8230; When users got to the micro-site, they were promoted [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-great-banner-sale-graacc/' rel='bookmark' title='The Great Banner Sale: GRAACC'>The Great Banner Sale: GRAACC</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/' rel='bookmark' title='UNIQLO: The Lucky Switch Banner Campaign'>UNIQLO: The Lucky Switch Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/opel-movano-2gb-banner-campaign/' rel='bookmark' title='Opel Movano: The 2GB Banner Campaign'>Opel Movano: The 2GB Banner Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Facebook Blood Groups: Emergency Donations</title><link>http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/</link> <comments>http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/#comments</comments> <pubDate>Tue, 17 May 2011 14:24:19 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Facebook Blood Groups]]></category> <category><![CDATA[Facebook Blood Groups Campaign]]></category> <category><![CDATA[Facebook Group Examples]]></category> <category><![CDATA[Facebook Groups]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Twentythree]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=7032</guid> <description><![CDATA[Facebook groups?! I can already here you saying it&#8230; Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It&#8217;s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government&#8217;s NATAL trauma [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/hbo-true-blood-immortalize-yourself-facebook-app/' rel='bookmark' title='HBO True Blood: Immortalize Yourself App'>HBO True Blood: Immortalize Yourself App</a></li><li><a
href='http://www.digitalbuzzblog.com/micmacs-hopscotch-films-facebook-campaign/' rel='bookmark' title='MICMACS: Hopscotch Films Facebook Campaign'>MICMACS: Hopscotch Films Facebook Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/red-cross-miles/' rel='bookmark' title='Red Cross Miles: Social Donation Concept'>Red Cross Miles: Social Donation Concept</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/facebook-blood-groups-a-new-way-to-give-blood/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Volkswagen Fox: Twitter Zoom Campaign</title><link>http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/#comments</comments> <pubDate>Wed, 02 Mar 2011 12:07:10 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Twitter Campaigns]]></category> <category><![CDATA[AlmapBBDO]]></category> <category><![CDATA[AlmapBBDO Brazil]]></category> <category><![CDATA[BBDO]]></category> <category><![CDATA[Brazil]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[Twitter Campaign]]></category> <category><![CDATA[Volkswagen]]></category> <category><![CDATA[Volkswagen Fox]]></category> <category><![CDATA[Volkswagen Fox Gampaign]]></category> <category><![CDATA[Volkswagen Fox Twitter Campaign]]></category> <category><![CDATA[Volkswagen Fox Twitter Zoom Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6103</guid> <description><![CDATA[Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/ben-jerrys-fair-tweets-campaign/' rel='bookmark' title='Ben &amp; Jerry&#8217;s Fair Tweets Campaign'>Ben &#038; Jerry&#8217;s Fair Tweets Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/vodafone-launches-ukhols-twitter-google-maps-mashup/' rel='bookmark' title='Vodafone #ukhols Map: Twitter/Google Mashup'>Vodafone #ukhols Map: Twitter/Google Mashup</a></li><li><a
href='http://www.digitalbuzzblog.com/orange-myroyalplate-campaign/' rel='bookmark' title='Orange: #myroyalplate Twitter Campaign'>Orange: #myroyalplate Twitter Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-fox-twitter-zoom-campaign/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>Barbie &amp; Ken Get Social</title><link>http://www.digitalbuzzblog.com/barbie-ken-get-social/</link> <comments>http://www.digitalbuzzblog.com/barbie-ken-get-social/#comments</comments> <pubDate>Sun, 13 Feb 2011 12:19:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Twitter Campaigns]]></category> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Video]]></category> <category><![CDATA[Barbie and Ken]]></category> <category><![CDATA[Digital Campaign]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[foursquare]]></category> <category><![CDATA[integrated]]></category> <category><![CDATA[Mattel]]></category> <category><![CDATA[offline]]></category> <category><![CDATA[online]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[user interaction]]></category> <category><![CDATA[YouTube]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5878</guid> <description><![CDATA[With the arrival of Valentine&#8217;s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I&#8217;m imaging that the majority of you won&#8217;t be Barbie and Ken fans however it&#8217;s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/the-jeeppuzzle-twitter-campaign/' rel='bookmark' title='The #jeeppuzzle Twitter Campaign'>The #jeeppuzzle Twitter Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/barbie-ken-get-social/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Burgeranch Combina: The HACK Campaign</title><link>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/#comments</comments> <pubDate>Wed, 26 Jan 2011 12:48:29 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Burgeranch Combina]]></category> <category><![CDATA[Burgeranch Combina HACK Campaign]]></category> <category><![CDATA[McCann Erickson]]></category> <category><![CDATA[McCann Erickson Israel]]></category> <category><![CDATA[The HACK Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5686</guid> <description><![CDATA[Here is a pretty interesting way of generating campaign engagement. Burgeranch, an Israeli fast food chain launched a new burger deal called &#8220;combina&#8221; which basically means &#8220;outsmarting the system&#8221; with the burger deal giving you a whole lot more food for less money. So the campaign to launch the burger deal, followed on the &#8220;combina&#8221; [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/deus-digital-campaign-case-study-israel/' rel='bookmark' title='DEUS: Digital Campaign Case-Study Israel'>DEUS: Digital Campaign Case-Study Israel</a></li><li><a
href='http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/' rel='bookmark' title='Your Sad Friend: Facebook Case Study Video'>Your Sad Friend: Facebook Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/the-500-digital-campaign/' rel='bookmark' title='The $500 Digital Campaign'>The $500 Digital Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/israeli-burgeranch-hack-campaign-case-study/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>2011 AICP Call For Entries Campaign</title><link>http://www.digitalbuzzblog.com/2011-aicp-call-for-entries-campaign/</link> <comments>http://www.digitalbuzzblog.com/2011-aicp-call-for-entries-campaign/#comments</comments> <pubDate>Wed, 19 Jan 2011 11:55:38 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Web Awards]]></category> <category><![CDATA[AICP]]></category> <category><![CDATA[AICP Awards]]></category> <category><![CDATA[award entries]]></category> <category><![CDATA[Call For Entries Campaign]]></category> <category><![CDATA[Is Your Advertising Art]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5648</guid> <description><![CDATA[Everyone loves a great case study video, so what a great way for an awards show to kick off the call for entries! The AICP will be releasing 5 special case study videos over the coming weeks to help build some hype about the upcoming awards. If this first one is anything to go by, the rest [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/webby-awards-entries-due-soon/' rel='bookmark' title='Webby Awards Entries Due Soon!'>Webby Awards Entries Due Soon!</a></li><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/2011-aicp-call-for-entries-campaign/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Lacta Chocolate: Facebook Campaign Case Study</title><link>http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/#comments</comments> <pubDate>Tue, 18 Jan 2011 14:05:17 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Lacta]]></category> <category><![CDATA[Lacta Chocolate]]></category> <category><![CDATA[Lacta Chocolate Facebook App]]></category> <category><![CDATA[Ogilvy Athens]]></category> <category><![CDATA[OgilvyOne]]></category> <category><![CDATA[OgilvyOne Athens]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5637</guid> <description><![CDATA[There is a reason some Facebook apps generate hundreds of thousands of fans while others just flop. Generally, success comes down to a few key things&#8230; Simplicity, Shareability and Insight. Most apps should be seriously simple, 3-4 steps, clear instructions, engaging graphics, big punchy buttons and great copy. Then they need to have the right Shareability, and [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/sas-up-for-grabs-facebook-campaign/' rel='bookmark' title='SAS &#8220;Up for Grabs&#8221; Facebook Campaign'>SAS &#8220;Up for Grabs&#8221; Facebook Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/lacta-chocolate-facebook-campaign-case-study/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Polar Beer: The $100,000 Team Challenge</title><link>http://www.digitalbuzzblog.com/polar-beer-100000-team-challenge/</link> <comments>http://www.digitalbuzzblog.com/polar-beer-100000-team-challenge/#comments</comments> <pubDate>Mon, 10 Jan 2011 13:07:12 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advergames]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[000 Challenge]]></category> <category><![CDATA[Polar Beer]]></category> <category><![CDATA[Polar Beer $100]]></category> <category><![CDATA[Polar Beer Brazil]]></category> <category><![CDATA[Polar Beer Campaigns]]></category> <category><![CDATA[Polar Beer Facebook Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5582</guid> <description><![CDATA[Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil&#8217;s most competitive soccer teams; arch rivals &#8220;Internacional&#8221; and &#8220;Grêmio&#8221;, so what would a beer brand do? Alienate one fan base by [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/goldstar-beer-park-fight-facebook-app/' rel='bookmark' title='Goldstar Beer: Park Fight Facebook App'>Goldstar Beer: Park Fight Facebook App</a></li><li><a
href='http://www.digitalbuzzblog.com/unicef-swat-team-game/' rel='bookmark' title='Unicef: Swat Team Game'>Unicef: Swat Team Game</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/polar-beer-100000-team-challenge/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>KLM&#8217;s Passenger Social Surprise Experiment</title><link>http://www.digitalbuzzblog.com/klms-passenger-social-surprise-experiment-case-study/</link> <comments>http://www.digitalbuzzblog.com/klms-passenger-social-surprise-experiment-case-study/#comments</comments> <pubDate>Wed, 05 Jan 2011 12:49:53 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Best Social Media Campaigns]]></category> <category><![CDATA[KLM]]></category> <category><![CDATA[KLM Digital Campaigns]]></category> <category><![CDATA[KLM Social Campaign]]></category> <category><![CDATA[KLM Social Campaigns]]></category> <category><![CDATA[KLM Social Media Campaign]]></category> <category><![CDATA[KLM Social Media Campaigns]]></category> <category><![CDATA[New Social Campaigns]]></category> <category><![CDATA[Real Time Social Campaigns]]></category> <category><![CDATA[Social Campaign Case Studies]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media Experiments]]></category> <category><![CDATA[Twitter Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5540</guid> <description><![CDATA[Remember how great it felt the first time you got a social response from a brand you love or business you deal with? All the good will generated by their speedy response? Well, KLM decided to run an experiment with it&#8217;s social community, for people who check in via foursquare for flights or tweet about waiting to board [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/my-sky-status-social-updates-in-the-air/' rel='bookmark' title='MySkyStatus: Social Updates In The Air'>MySkyStatus: Social Updates In The Air</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-shout-game-day-social-installation/' rel='bookmark' title='Nike Shout: Game Day Social Installation'>Nike Shout: Game Day Social Installation</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/klms-passenger-social-surprise-experiment-case-study/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Leo Burnett&#8217;s &#8220;David On Demand&#8221; Case Study</title><link>http://www.digitalbuzzblog.com/leo-burnetts-david-on-demand-case-study/</link> <comments>http://www.digitalbuzzblog.com/leo-burnetts-david-on-demand-case-study/#comments</comments> <pubDate>Sun, 19 Dec 2010 13:02:28 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[David On Demand]]></category> <category><![CDATA[David On Demand Case Stusy]]></category> <category><![CDATA[Leo Burnett]]></category> <category><![CDATA[Leo Burnett Case Studies]]></category> <category><![CDATA[Leo Burnett David On Demand]]></category> <category><![CDATA[Social Campaign Case Studies]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5420</guid> <description><![CDATA[Remember Leo Burnett&#8217;s &#8220;David On Demand&#8221; social experiment at Cannes this year? Well, here is the case study video that captures exactly what happened with David On Demand at the 2010 Cannes Lions Advertising Festival. For those who didn&#8217;t see it, &#8220;David On Demand&#8221; was created as a social experiment to promote Leo Burnett&#8217;s Wildfire conference at [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/ford-fiesta-twitter-pre-launch-case-study/' rel='bookmark' title='Ford Fiesta: Twitter Pre-Launch Case Study'>Ford Fiesta: Twitter Pre-Launch Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/leo-burnetts-david-on-demand-case-study/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Ford Fiesta: Twitter Pre-Launch Case Study</title><link>http://www.digitalbuzzblog.com/ford-fiesta-twitter-pre-launch-case-study/</link> <comments>http://www.digitalbuzzblog.com/ford-fiesta-twitter-pre-launch-case-study/#comments</comments> <pubDate>Sun, 21 Nov 2010 22:30:17 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Ford Argentina]]></category> <category><![CDATA[Ford Digital Campaigns]]></category> <category><![CDATA[Ford Fiesta Twitter Campaign]]></category> <category><![CDATA[Ford Social Media Campaigns]]></category> <category><![CDATA[Ford Twitter Campaigns]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Twitter Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5240</guid> <description><![CDATA[Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/nokia-the8n8-twitter-campaign/' rel='bookmark' title='NOKIA: The8N8 Twitter Campaign'>NOKIA: The8N8 Twitter Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-tweet-race-campaign-case-study/' rel='bookmark' title='Mercedes-Benz Tweet Race Case Study'>Mercedes-Benz Tweet Race Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/ford-fiesta-twitter-pre-launch-case-study/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Samsung SuperSwypers Campaign Case Study</title><link>http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/#comments</comments> <pubDate>Mon, 01 Nov 2010 13:23:47 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Muse Amsterdam]]></category> <category><![CDATA[Samsung]]></category> <category><![CDATA[Samsung Campaigns]]></category> <category><![CDATA[Samsung Digital Campaign]]></category> <category><![CDATA[Samsung Digital Campaign Examples]]></category> <category><![CDATA[Samsung Holland]]></category> <category><![CDATA[Samsung SuperSwypers]]></category> <category><![CDATA[Samsung SuperSwypers Campaign]]></category> <category><![CDATA[Starcom]]></category> <category><![CDATA[SuperSwypers Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5132</guid> <description><![CDATA[Not sure if you guys got to see this Samsung Galaxy S campaign from a few months back in Holland? If not, here is the case study video! Muse Amsterdam &#038; Starcom created a campaign called SuperSwypers, a crack team of roving personal reporters who saved the day for hundreds of people as summer took [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Volkswagen: Live Test Drive Case Study</title><link>http://www.digitalbuzzblog.com/volkswagen-live-test-drive-case-study/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-live-test-drive-case-study/#comments</comments> <pubDate>Tue, 26 Oct 2010 14:33:56 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[AlmapBBDO Brazil]]></category> <category><![CDATA[Live Test Drive]]></category> <category><![CDATA[Virtual Test Drive]]></category> <category><![CDATA[Virtual Test Drive Campaigns]]></category> <category><![CDATA[Volkswagen Amarok Live Test Drive]]></category> <category><![CDATA[Volkswagen Live Test Drive]]></category> <category><![CDATA[Volkswagen Virtual Test Drive]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5087</guid> <description><![CDATA[AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen&#8217;s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to create a virtual test drive that people could experience live from their home or office. So, they setup a huge outdoor test track, along with [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/' rel='bookmark' title='Samsung Shakedown Campaign Case Study'>Samsung Shakedown Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/the-volkswagen-gti-iphone-app-story/' rel='bookmark' title='The Volkswagen GTI iPhone App Story'>The Volkswagen GTI iPhone App Story</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-live-test-drive-case-study/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Old Spice Social Campaign Case Study Video</title><link>http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/</link> <comments>http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/#comments</comments> <pubDate>Tue, 10 Aug 2010 15:20:12 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Campaign Case Study Videos]]></category> <category><![CDATA[Old Spice]]></category> <category><![CDATA[Old Spice Case Study]]></category> <category><![CDATA[Old Spice Case Study Video]]></category> <category><![CDATA[Old Spice Response Campaign Case Study]]></category> <category><![CDATA[Old Spice Social Campaign]]></category> <category><![CDATA[Old Spice Social Campaign Case Study]]></category> <category><![CDATA[Old Spice Social Campaigns]]></category> <category><![CDATA[Social Campaign Case Studies]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4599</guid> <description><![CDATA[Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I&#8217;d suggest sending the pencils, lions, grand pix&#8217; and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know&#8217;s who those awards will belong [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/' rel='bookmark' title='Samsung SuperSwypers Campaign Case Study'>Samsung SuperSwypers Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/mercedes-benz-tweet-race-campaign-case-study/' rel='bookmark' title='Mercedes-Benz Tweet Race Case Study'>Mercedes-Benz Tweet Race Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/feed/</wfw:commentRss> <slash:comments>57</slash:comments> </item> <item><title>Breast Cancer &#8220;Magic Boobs&#8221; Case Study</title><link>http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/#comments</comments> <pubDate>Mon, 19 Jul 2010 12:58:33 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Breast Cancer]]></category> <category><![CDATA[Breast Cancer Campaign]]></category> <category><![CDATA[Breast Cancer Campaign Case Study]]></category> <category><![CDATA[Chance Integrated]]></category> <category><![CDATA[Magic Boobs Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4485</guid> <description><![CDATA[Digital is unique in the fact you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something a little different around an insight into making breast cancer detection methods fun to learn, for men! So in the adult section of one of the most popular polish websites, they placed a very smart [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/chile-football-light-him-a-candle-viral-campaign-case-study/' rel='bookmark' title='Chile Football: Light Him A Candle Case Study'>Chile Football: Light Him A Candle Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/' rel='bookmark' title='Lipton Milk Tea: Chinese Viral Case Study'>Lipton Milk Tea: Chinese Viral Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>VW Fun Theory: Cyber Grand Prix Case Study</title><link>http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/#comments</comments> <pubDate>Sun, 04 Jul 2010 14:55:47 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Cannes Case Studies]]></category> <category><![CDATA[Cannes Lions]]></category> <category><![CDATA[Cannes Lions Case Studies]]></category> <category><![CDATA[Cannes Lions Case Study]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Cyber Grand Prix Case Study]]></category> <category><![CDATA[DDB]]></category> <category><![CDATA[DDB Stockholm]]></category> <category><![CDATA[Digital Case Study]]></category> <category><![CDATA[The Fun Theory Case Study]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4396</guid> <description><![CDATA[By now you would have heard that Volkswagen&#8217;s &#8220;The Fun Theory&#8221; won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike&#8217;s &#8220;Chalk Bot&#8221; who took out the award for the other digital solutions / digital channels category in the Cyber section. The Fun Theory was all about generating [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/' rel='bookmark' title='Cannes Cyber Lions: The Winning Case Studies'>Cannes Cyber Lions: The Winning Case Studies</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/' rel='bookmark' title='Cannes Cyber Favourite: Nike Chalkbot'>Cannes Cyber Favourite: Nike Chalkbot</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Cannes Cyber Favourite: Nike Chalkbot</title><link>http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/</link> <comments>http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/#comments</comments> <pubDate>Tue, 22 Jun 2010 14:59:35 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Chalkbot]]></category> <category><![CDATA[Nike]]></category> <category><![CDATA[Nike Chalkbot]]></category> <category><![CDATA[Nike Tour de France]]></category> <category><![CDATA[Tour de France Chalkbot. Nike Livestrong]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4322</guid> <description><![CDATA[The Nike Chalkbot campaign is hot favorite to win the Cannes Cyber Grand Prix and watching this case study really backs that up! Most of you would remember Chalkbot from the 2009 Tour de France, travelling ahead of the pack, Chalkbot posted over 36,000 user generated messages and helped raise $4 million over the event with a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/' rel='bookmark' title='Cannes Cyber Lions: The Winning Case Studies'>Cannes Cyber Lions: The Winning Case Studies</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-the-fun-theory-cannes-lions-cyber-grand-prix-case-study/' rel='bookmark' title='VW Fun Theory: Cyber Grand Prix Case Study'>VW Fun Theory: Cyber Grand Prix Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-digital-installation-write-your-headline/' rel='bookmark' title='Nike Digital Installation: Write Your Headline'>Nike Digital Installation: Write Your Headline</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/cannes-cyber-favourite-nike-chalkbot/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>Twentythree Vs. Alex Bogusky Case Study</title><link>http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/</link> <comments>http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/#comments</comments> <pubDate>Sun, 13 Jun 2010 20:00:54 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Alex Bogusky]]></category> <category><![CDATA[Cannes Lions Case Study]]></category> <category><![CDATA[Twentythree]]></category> <category><![CDATA[TwentyThree Case Study]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4240</guid> <description><![CDATA[This is the very first Cannes entry for TwentyThree, a little hot shop over in Israel that was made famous by hijacking Alex Bogusky&#8217; Facebook page and posting a ransom video requiring him to buy 1% of their agency! And on the back of some pretty serious free publicity the world over, they&#8217;ve entered this case study into Cannes [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/pink-ponies-the-worlds-best-case-study-video/' rel='bookmark' title='Pink Ponies: The World&#8217;s Best Case Study Video'>Pink Ponies: The World&#8217;s Best Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/leo-burnetts-david-on-demand-case-study/' rel='bookmark' title='Leo Burnett&#8217;s &#8220;David On Demand&#8221; Case Study'>Leo Burnett&#8217;s &#8220;David On Demand&#8221; Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/cannes-cyber-lions-the-winning-case-studies/' rel='bookmark' title='Cannes Cyber Lions: The Winning Case Studies'>Cannes Cyber Lions: The Winning Case Studies</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/twentythree-vs-alex-bogusky-case-study/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>UNIQLO: The Lucky Switch Banner Campaign</title><link>http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/#comments</comments> <pubDate>Wed, 09 Jun 2010 15:00:44 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Blog Widgets]]></category> <category><![CDATA[Interactive Banner Ads]]></category> <category><![CDATA[Lucky Switch Campaign]]></category> <category><![CDATA[Rich Media Banners]]></category> <category><![CDATA[Uniqlo]]></category> <category><![CDATA[Uniqlo Banner Campaign]]></category> <category><![CDATA[Uniqlo Banner Widget]]></category> <category><![CDATA[Uniqlo Campaign]]></category> <category><![CDATA[Uniqlo Lucky Switch]]></category> <category><![CDATA[Uniqlo Lucky Switch Campaign]]></category> <category><![CDATA[Uniqlo Push Widget]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4206</guid> <description><![CDATA[There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/uniqlo-lucky-machine-campaign/' rel='bookmark' title='UNIQLO: Lucky Machine Campaign'>UNIQLO: Lucky Machine Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/' rel='bookmark' title='Stockholm: The Homeless Banner Campaign'>Stockholm: The Homeless Banner Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/uniqlo-march-campaign-site/' rel='bookmark' title='Uniqlo March Campaign Site'>Uniqlo March Campaign Site</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/uniqlo-lucky-switch-banner-campaign-case-study/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>Skoda: Interactive Boot TVC Case Study</title><link>http://www.digitalbuzzblog.com/skoda-interactive-boot-tv-commercial-case-study/</link> <comments>http://www.digitalbuzzblog.com/skoda-interactive-boot-tv-commercial-case-study/#comments</comments> <pubDate>Mon, 07 Jun 2010 14:31:33 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Interactive Commercial]]></category> <category><![CDATA[Interactive TV Ad]]></category> <category><![CDATA[Interactive TVC]]></category> <category><![CDATA[Skoda]]></category> <category><![CDATA[Skoda Commercial]]></category> <category><![CDATA[Skoda TVC]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4191</guid> <description><![CDATA[I really love the concept around this ad, along with the smart media buy and a seemingly perfect execution to top it off (I just wonder if it was really that smooth?). It&#8217;s the new Skoda Superb Estate ad featuring their remote boot feature, something that is kind of bland to showcase in an ad [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/breast-cancer-magic-boobs-campaign-case-study/' rel='bookmark' title='Breast Cancer &#8220;Magic Boobs&#8221; Case Study'>Breast Cancer &#8220;Magic Boobs&#8221; Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/' rel='bookmark' title='Flimé &#8211; The Cannibal Restaurant Case Study'>Flimé &#8211; The Cannibal Restaurant Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/' rel='bookmark' title='Playboy: Virtual Casting Campaign Case Study'>Playboy: Virtual Casting Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skoda-interactive-boot-tv-commercial-case-study/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Samsung Shakedown Campaign Case Study</title><link>http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/#comments</comments> <pubDate>Sat, 05 Jun 2010 14:21:42 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Samsung]]></category> <category><![CDATA[Samsung B2 100]]></category> <category><![CDATA[samsung b2100]]></category> <category><![CDATA[Samsung Case Study]]></category> <category><![CDATA[Samsung Shakedown]]></category> <category><![CDATA[Samsung Shakedown Campaign]]></category> <category><![CDATA[Samsung Shakedown Campaign Case Study]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4177</guid> <description><![CDATA[Fethi posted when this campaign first launched in Feb, and I&#8217;m surprised we haven&#8217;t seen more &#8220;live&#8221; campaigns this year, in late 2009 I thought we were seeing the beginning of a trend around live streaming campaigns where users could interact and directly affect the outcome of something physical from the real world, it was all the buzz, but [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/samsung-shakedown/' rel='bookmark' title='Samsung: Shakedown'>Samsung: Shakedown</a></li><li><a
href='http://www.digitalbuzzblog.com/samsung-superswypers-campaign-case-study/' rel='bookmark' title='Samsung SuperSwypers Campaign Case Study'>Samsung SuperSwypers Campaign Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/samsung-vs-apple-the-nextbigthing-ad/' rel='bookmark' title='Samsung Vs Apple: The NextBigThing Ad'>Samsung Vs Apple: The NextBigThing Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Chile Football: Light Him A Candle Case Study</title><link>http://www.digitalbuzzblog.com/chile-football-light-him-a-candle-viral-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/chile-football-light-him-a-candle-viral-campaign-case-study/#comments</comments> <pubDate>Mon, 10 May 2010 14:15:30 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Chile Football]]></category> <category><![CDATA[Football Case Study]]></category> <category><![CDATA[Grey Chile]]></category> <category><![CDATA[Light Him A Candle]]></category> <category><![CDATA[Viral Campaign Case Studies]]></category> <category><![CDATA[Viral Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3975</guid> <description><![CDATA[This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile&#8217;s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/' rel='bookmark' title='Lipton Milk Tea: Chinese Viral Case Study'>Lipton Milk Tea: Chinese Viral Case Study</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/flime-the-cannibal-restaurant-case-study/' rel='bookmark' title='Flimé &#8211; The Cannibal Restaurant Case Study'>Flimé &#8211; The Cannibal Restaurant Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/chile-football-light-him-a-candle-viral-campaign-case-study/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Playboy: Virtual Casting Campaign Case Study</title><link>http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/</link> <comments>http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/#comments</comments> <pubDate>Sun, 09 May 2010 09:51:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Campaign Case Study]]></category> <category><![CDATA[Digital Playboy Campaign]]></category> <category><![CDATA[Grey]]></category> <category><![CDATA[Grey Argentina]]></category> <category><![CDATA[Interactive Experiences]]></category> <category><![CDATA[Playboy]]></category> <category><![CDATA[Playboy Casting Campaign Case Study]]></category> <category><![CDATA[Playboy Digital Campaign]]></category> <category><![CDATA[Playboy Digital Campaign Case Study]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3961</guid> <description><![CDATA[You may remember when I posted about the launch of this campaign in February this year,  back then it created a lot of hype for Playboy and plenty of controversy in Argentina, so here is the follow up case study for everyone to check out! The campaign was created by Gray Argentina, and it launched as a [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/playboy-digital-campaign-casting-session/' rel='bookmark' title='Playboy Digital Campaign: Casting Session!'>Playboy Digital Campaign: Casting Session!</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/samsung-shakedown-campaign-case-study/' rel='bookmark' title='Samsung Shakedown Campaign Case Study'>Samsung Shakedown Campaign Case Study</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/playboy-virtual-casting-campaign-case-study/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Viral Campaign: The Future Of Advertising</title><link>http://www.digitalbuzzblog.com/viral-campaign-the-future-of-advertising/</link> <comments>http://www.digitalbuzzblog.com/viral-campaign-the-future-of-advertising/#comments</comments> <pubDate>Fri, 30 Apr 2010 15:02:23 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Future Of Advertising]]></category> <category><![CDATA[Future Of Advertising Case Study]]></category> <category><![CDATA[Newspaper Advertising Campaigns]]></category> <category><![CDATA[Newspaper Campaigns]]></category> <category><![CDATA[Newspaper Viral Campaigns]]></category> <category><![CDATA[Viral Campaign Case Studies]]></category> <category><![CDATA[Viral Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3891</guid> <description><![CDATA[This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it&#8217;s probably pretty tough going for newspapers to continue getting the ad revenue they&#8217;ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/jesus-kit-kat-viral-campaign-case-study-video/' rel='bookmark' title='Case Study: The Jesus KIT KAT Viral Campaign'>Case Study: The Jesus KIT KAT Viral Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/the-300-chat-roulette-killer-viral/' rel='bookmark' title='The $300 Chat Roulette &#8220;Killer&#8221; Viral'>The $300 Chat Roulette &#8220;Killer&#8221; Viral</a></li><li><a
href='http://www.digitalbuzzblog.com/stefan-the-swopper-social-media-viral-campaign-case-study-english/' rel='bookmark' title='Stefan The Swopper: Social Media &amp; Viral Campaign'>Stefan The Swopper: Social Media &#038; Viral Campaign</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/viral-campaign-the-future-of-advertising/feed/</wfw:commentRss> <slash:comments>12</slash:comments> </item> <item><title>Lipton Milk Tea: Chinese Viral Case Study</title><link>http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/</link> <comments>http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/#comments</comments> <pubDate>Sun, 25 Apr 2010 15:03:27 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Campaign Case Studies]]></category> <category><![CDATA[Case Studies]]></category> <category><![CDATA[Digital Campaign Case Studies]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[AKQA]]></category> <category><![CDATA[AKQA campaign case studies]]></category> <category><![CDATA[AKQA case study]]></category> <category><![CDATA[Chinese New Year Campaigns]]></category> <category><![CDATA[Chinese Viral Campaigns]]></category> <category><![CDATA[Digital Buzz]]></category> <category><![CDATA[Digital Buzz Blog]]></category> <category><![CDATA[Lipton Milk Tea]]></category> <category><![CDATA[Lipton Milk Tea Case Study]]></category> <category><![CDATA[Lipton Milk Tea Chinese Campaign]]></category> <category><![CDATA[Lipton Milk Tea Viral Campaign]]></category> <category><![CDATA[Viral Campaigns]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3858</guid> <description><![CDATA[This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China&#8217;s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/jesus-kit-kat-viral-campaign-case-study-video/' rel='bookmark' title='Case Study: The Jesus KIT KAT Viral Campaign'>Case Study: The Jesus KIT KAT Viral Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/' rel='bookmark' title='Old Spice Social Campaign Case Study Video'>Old Spice Social Campaign Case Study Video</a></li><li><a
href='http://www.digitalbuzzblog.com/your-sad-friend-facebook-campaign-case-study-video/' rel='bookmark' title='Your Sad Friend: Facebook Case Study Video'>Your Sad Friend: Facebook Case Study Video</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/akqa-lipton-milk-tea-chinese-viral-case-study/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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