Archive | Campaign Case Studies RSS feed for this section

Land Rover: The Car Is The Camera Film Project

14. July 2015

23 Comments

Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

Continue reading...

Cannes Lions Grand Prix Winners 2015 (Videos)

29. June 2015

17 Comments

With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so [...]

Continue reading...

Rip Curl: World First GPS Surf Tracking Device

3. June 2014

76 Comments

Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

Continue reading...

DHL: The Trojan Mailing Campaign

24. February 2014

22 Comments

Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver! However, once they started to [...]

Continue reading...

Terre des Hommes: Sweetie

19. February 2014

20 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in the Philippines alone, there have been only six men who have been ever charged. When the creative [...]

Continue reading...

Dumb Ways To Die: The Campaign Case Study

15. July 2013

1 Comment

You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

Continue reading...

Volkswagen: Start-Stop Chrome Store App

28. May 2013

0 Comments

Here is a different take on raising awareness for Volkswagen’s Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen. This is linked through the app to YouTube, so that any video you are watching automatically pauses if you look away [...]

Continue reading...

Volkswagen Golf GTI: The Fastest YouTube Ad

24. April 2013

2 Comments

It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

Continue reading...

Google Project Re:Brief. Advertising Re:Imagined

18. March 2012

4 Comments

Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]

Continue reading...

Ford Fiesta: The Fiestagram Campaign

16. February 2012

9 Comments

What do you do when you need to showcase features in a car like the Ford Fiesta? Create an instagram campaign of course!? It’s called The Fiestagram, a campaign run through Facebook via Instagram where a new hashtag associated with one of the Fiesta’s high-tech features, such as #entry, #music and #hidden. People would then [...]

Continue reading...