Archive | Campaign Case Studies RSS feed for this section

The Volkswagen GTI iPhone App Story

17. February 2010

1 Comment

Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital campaign [...]

Continue reading...

Ispy Levi’s Twitter Campaign Case Study

22. December 2009

5 Comments

This is a little old now, but I’ve been meaning to post it for months! It’s the iSpy Levi’s Twitter Campaign Case Study from their innovative social play earlier this year. Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their [...]

Continue reading...