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><channel><title>Digital Buzz Blog&#187; Branding &amp; Design</title> <atom:link href="http://www.digitalbuzzblog.com/category/branding-and-design/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Volkswagen: The Fanwagen</title><link>http://www.digitalbuzzblog.com/volkswagen-the-fanwagen/</link> <comments>http://www.digitalbuzzblog.com/volkswagen-the-fanwagen/#comments</comments> <pubDate>Wed, 02 Nov 2011 13:00:27 +0000</pubDate> <dc:creator>Fethi Uluak</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Breaking Ad Campaigns]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[ACHTUNG!]]></category> <category><![CDATA[automobile]]></category> <category><![CDATA[Beetle]]></category> <category><![CDATA[classic car]]></category> <category><![CDATA[classic Volkswagen]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Fanwagen]]></category> <category><![CDATA[T1]]></category> <category><![CDATA[Transporter]]></category> <category><![CDATA[unique]]></category> <category><![CDATA[Volkswagen]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=9085</guid> <description><![CDATA[Choose, Build, and drive away with it&#8230; This is the tagline of our new campaign, called &#8220;the Fanwagen&#8221;.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/doritos-the-dip-desperado-advergame/' rel='bookmark' title='Doritos: The Dip Desperado Advergame'>Doritos: The Dip Desperado Advergame</a></li><li><a
href='http://www.digitalbuzzblog.com/att-augmented-reality-unboxing-facebook-app-for-windows-phone-7/' rel='bookmark' title='AT&amp;T: Augmented Reality Facebook App'>AT&#038;T: Augmented Reality Facebook App</a></li><li><a
href='http://www.digitalbuzzblog.com/volkswagen-virtual-test-drive-print-ad-iphone-app/' rel='bookmark' title='Volkswagen: Virtual Test Drive Inside Print Ad'>Volkswagen: Virtual Test Drive Inside Print Ad</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/volkswagen-the-fanwagen/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Nike 6.0 Launches The iDNation Community</title><link>http://www.digitalbuzzblog.com/nike-6-0-launches-the-idnation-community/</link> <comments>http://www.digitalbuzzblog.com/nike-6-0-launches-the-idnation-community/#comments</comments> <pubDate>Mon, 10 Jan 2011 11:30:32 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[#1 Shoe in Nike iDNation]]></category> <category><![CDATA[Best iDNation Shoes]]></category> <category><![CDATA[Best Nike iDNation Designs]]></category> <category><![CDATA[Best Nike iDNation Shoes]]></category> <category><![CDATA[New Nike iD]]></category> <category><![CDATA[Nike]]></category> <category><![CDATA[Nike iD]]></category> <category><![CDATA[Nike iD Updates]]></category> <category><![CDATA[Nike iDNation]]></category> <category><![CDATA[Nike iDNation Community]]></category> <category><![CDATA[Nike StyleLab]]></category> <category><![CDATA[The StyleLab]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5575</guid> <description><![CDATA[Nike 6.0 has just launched a new version of NikeID called The iDNation. It&#8217;s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full &#8220;StyleLab&#8221; will work when it launches [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/cnn-launches-new-re-design/' rel='bookmark' title='CNN.com Launches New Re-Design'>CNN.com Launches New Re-Design</a></li><li><a
href='http://www.digitalbuzzblog.com/skype-iphone-app-launches-today/' rel='bookmark' title='Skype iPhone App Launches Today!'>Skype iPhone App Launches Today!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/nike-6-0-launches-the-idnation-community/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>BBDO Argentina Changes Pepsi to Pecsi</title><link>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/</link> <comments>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/#comments</comments> <pubDate>Wed, 09 Dec 2009 11:59:40 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Augmented Reality]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Outdoor Campaigns]]></category> <category><![CDATA[BBDO Argentina]]></category> <category><![CDATA[Case Study]]></category> <category><![CDATA[Pecsi]]></category> <category><![CDATA[Pepsi]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2764</guid> <description><![CDATA[This is a pretty cool case study that you won&#8217;t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage&#8230; the lot. And the result? Pecsi took off and people started asking for [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/bbdo-argentina-immortal-revenge-campaign/' rel='bookmark' title='BBDO Argentina: Immortal Revenge Campaign'>BBDO Argentina: Immortal Revenge Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/nike-10k-who-follows-who/' rel='bookmark' title='Nike 10k: Who Follows Who?'>Nike 10k: Who Follows Who?</a></li><li><a
href='http://www.digitalbuzzblog.com/dear-mr-president-website-by-pepsi/' rel='bookmark' title='Dear Mr President Website By Pepsi'>Dear Mr President Website By Pepsi</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Bayer?s HQ Turns Into LED Billboard</title><link>http://www.digitalbuzzblog.com/bayer%e2%80%99s-hq-turns-into-led-billboard/</link> <comments>http://www.digitalbuzzblog.com/bayer%e2%80%99s-hq-turns-into-led-billboard/#comments</comments> <pubDate>Thu, 29 Oct 2009 11:39:16 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Bayer Building LED. Bayer LED Building]]></category> <category><![CDATA[Bayer HQ LED Billboard]]></category> <category><![CDATA[LED Billboard]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2465</guid> <description><![CDATA[In January I posted about one of the first buildings to use individual LED&#8217;s to create a digital billboard, it was called the Rundle Lantern in Adelaide, Australia. It used about 1,000 big LED&#8217;s to great effect. But this takes the cake, it&#8217;s the Bayer Headquarters in Germany, wrapped in 5.6 million LED&#8217;s covering the entire 17,500 [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/times-square-augmented-reality-billboard/' rel='bookmark' title='Times Square Augmented Reality Billboard'>Times Square Augmented Reality Billboard</a></li><li><a
href='http://www.digitalbuzzblog.com/contagion-real-bacteria-billboard-installation/' rel='bookmark' title='Contagion: Real Bacteria Billboard Installation'>Contagion: Real Bacteria Billboard Installation</a></li><li><a
href='http://www.digitalbuzzblog.com/immaterials-light-painting-the-wifi-world/' rel='bookmark' title='Immaterials: Light Painting The WiFi World'>Immaterials: Light Painting The WiFi World</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/bayer%e2%80%99s-hq-turns-into-led-billboard/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Live Art Interaction Via Twitter!</title><link>http://www.digitalbuzzblog.com/live-art-interaction-via-twitter/</link> <comments>http://www.digitalbuzzblog.com/live-art-interaction-via-twitter/#comments</comments> <pubDate>Thu, 15 Oct 2009 13:12:39 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Art]]></category> <category><![CDATA[Design]]></category> <category><![CDATA[Johanna Basford]]></category> <category><![CDATA[Live Twitter Art]]></category> <category><![CDATA[Sketching]]></category> <category><![CDATA[twitter]]></category> <category><![CDATA[Twitter Art]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2372</guid> <description><![CDATA[What&#8217;s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you&#8217;re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That&#8217;s exactly what Johanna Basford is currently doing live on twitter. A [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/twitter-launches-live-search-blog-widget/' rel='bookmark' title='Twitter Launches Live Search Widget'>Twitter Launches Live Search Widget</a></li><li><a
href='http://www.digitalbuzzblog.com/why-the-twitter-stream-isnt-live/' rel='bookmark' title='Why The Twitter Stream Isn&#8217;t Live!'>Why The Twitter Stream Isn&#8217;t Live!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/live-art-interaction-via-twitter/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Razorfish Innovations Video Reel &#8211; Nice!</title><link>http://www.digitalbuzzblog.com/razorfish-innovations-video-reel/</link> <comments>http://www.digitalbuzzblog.com/razorfish-innovations-video-reel/#comments</comments> <pubDate>Thu, 23 Apr 2009 13:45:11 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[Razorfish]]></category> <category><![CDATA[Video Branding]]></category> <category><![CDATA[Video Showcase]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=1016</guid> <description><![CDATA[If your a digital agency looking to compete with top creative agencies or other good digital firms, then you need to be different, you need to present your self how the others won&#8217;t, you need to ask your self what will your competitors be wowing clients with, and there is possibly no better way to showcase [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/toyota-innovations-website-why-not-campaign/' rel='bookmark' title='Toyota Innovations Website &#8211; Why Not? Campaign'>Toyota Innovations Website &#8211; Why Not? Campaign</a></li><li><a
href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/digital-buzz-is-live/' rel='bookmark' title='Digital Buzz is live!'>Digital Buzz is live!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/razorfish-innovations-video-reel/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>The Brand Gap Presentation</title><link>http://www.digitalbuzzblog.com/the-brand-gap-presentation/</link> <comments>http://www.digitalbuzzblog.com/the-brand-gap-presentation/#comments</comments> <pubDate>Sun, 05 Apr 2009 14:07:46 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Marketing Presentations]]></category> <category><![CDATA[Branding]]></category> <category><![CDATA[Identity]]></category> <category><![CDATA[Identity Design]]></category> <category><![CDATA[Logo Design]]></category> <category><![CDATA[The Brand Gap]]></category> <category><![CDATA[The Brand Gap Presentation]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=927</guid> <description><![CDATA[I stumbled across this presentation on Slideshare, while it&#8217;s long at 160 slides, it&#8217;s well worth the read if you&#8217;re even remotely interested in branding or brand building. But while I&#8217;m talking about Slideshare, don&#8217;t you think there should be a voice over with their presentations? There are so many great presentations that I&#8217;d kill to hear [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/the-economist-on-advertising/' rel='bookmark' title='The Economist On Advertising Presentation'>The Economist On Advertising Presentation</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-brand-gap-presentation/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>GoldCross ReBrand Wins Awards</title><link>http://www.digitalbuzzblog.com/goldcross-bicycle-store-rebrand-designers-win-awards/</link> <comments>http://www.digitalbuzzblog.com/goldcross-bicycle-store-rebrand-designers-win-awards/#comments</comments> <pubDate>Fri, 13 Mar 2009 07:35:18 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Agency]]></category> <category><![CDATA[Australia]]></category> <category><![CDATA[Branding]]></category> <category><![CDATA[Branding Agency]]></category> <category><![CDATA[GoldCross]]></category> <category><![CDATA[GoldCross Branding]]></category> <category><![CDATA[IdeaWorks]]></category> <category><![CDATA[Sydney]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=762</guid> <description><![CDATA[Not quite self promotion here, but close, the Brand Experience team at my agency just won a suite of branding awards, so I thought I&#8217;d post up a quick example of their work, it&#8217;s absolute best-in-class branding &#38; identity deisgn, led by Glen Barry &#38; Steven Arnold. We recently re-branded a company called GoldCross, and just one [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/the-fwa-launches-fva-favourite-visitor-awards/' rel='bookmark' title='The FWA: Launches FVA &#8211; Favourite Visitor Awards'>The FWA: Launches FVA &#8211; Favourite Visitor Awards</a></li><li><a
href='http://www.digitalbuzzblog.com/advertise-on-digital-buzz/' rel='bookmark' title='Advertise On Digital Buzz'>Advertise On Digital Buzz</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/goldcross-bicycle-store-rebrand-designers-win-awards/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Noisy Interactive Posters For Saxso Funny Brazil</title><link>http://www.digitalbuzzblog.com/noisy-interactive-posters-for-saxsofunny-brazil/</link> <comments>http://www.digitalbuzzblog.com/noisy-interactive-posters-for-saxsofunny-brazil/#comments</comments> <pubDate>Mon, 26 Jan 2009 09:24:34 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Branding]]></category> <category><![CDATA[Brazil]]></category> <category><![CDATA[DM9 DDB]]></category> <category><![CDATA[DM9DDB]]></category> <category><![CDATA[Interactive Posters]]></category> <category><![CDATA[Posters]]></category> <category><![CDATA[South America]]></category> <category><![CDATA[Touch Posters]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=394</guid> <description><![CDATA[Very cool branding campaign for a Sound Engineering company in Brazil &#8211; Saxso Funny, where they&#8217;ve created a number of interactive posters as part of a new branding campaign around the thoughts of: Every Image Has A Sound. Love the concept, looks to be a great execution, well done DM9 DDB. Related Digital Buzz Posts:Ford Edge [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/the-100th-digital-buzz-post/' rel='bookmark' title='The 100th Digital Buzz Post!'>The 100th Digital Buzz Post!</a></li><li><a
href='http://www.digitalbuzzblog.com/the-73k-bar-tab-guerrilla-marketing-ogilvy-brazil/' rel='bookmark' title='The $73k Bar Tab &#8211; Guerrilla Marketing Brazil'>The $73k Bar Tab &#8211; Guerrilla Marketing Brazil</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/noisy-interactive-posters-for-saxsofunny-brazil/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Digital Buzz is live!</title><link>http://www.digitalbuzzblog.com/digital-buzz-is-live/</link> <comments>http://www.digitalbuzzblog.com/digital-buzz-is-live/#comments</comments> <pubDate>Wed, 10 Dec 2008 11:07:12 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising Awards]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[Best New TV Ads]]></category> <category><![CDATA[Best New Websites]]></category> <category><![CDATA[Best Online Stores]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Branding & Design]]></category> <category><![CDATA[Breaking Ad Campaigns]]></category> <category><![CDATA[Email Marketing]]></category> <category><![CDATA[Featured Ads & Videos]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Instore Experiences]]></category> <category><![CDATA[Latest Technology]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[Mobile Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Online Banner Ads]]></category> <category><![CDATA[Online Branding]]></category> <category><![CDATA[Online Competitions]]></category> <category><![CDATA[Online Games]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Research & Statistics]]></category> <category><![CDATA[Search (SEO & SEM)]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[User Experience]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Web Awards]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=54</guid> <description><![CDATA[Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What&#8217;s up and running you say? It&#8217;s going to be a great new blog covering everything digital, interactive &#38; online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/advertise-on-digital-buzz/' rel='bookmark' title='Advertise On Digital Buzz'>Advertise On Digital Buzz</a></li><li><a
href='http://www.digitalbuzzblog.com/contact-the-editor-digital-buzz/' rel='bookmark' title='Contact The Editor @ Digital Buzz'>Contact The Editor @ Digital Buzz</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/digital-buzz-is-live/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> </channel> </rss>
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