Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...10. January 2011
Nike 6.0 has just launched a new version of NikeID called The iDNation. It’s a new community for creative people to be inspired, design some crazy shoes and win some fans along the way. Check out the hype video above to get a sneak peak at how the full “StyleLab” will work when it launches [...]
Continue reading...9. December 2009
This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]
Continue reading...29. October 2009
In January I posted about one of the first buildings to use individual LED’s to create a digital billboard, it was called the Rundle Lantern in Adelaide, Australia. It used about 1,000 big LED’s to great effect. But this takes the cake, it’s the Bayer Headquarters in Germany, wrapped in 5.6 million LED’s covering the entire 17,500 [...]
Continue reading...15. October 2009
What’s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you’re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That’s exactly what Johanna Basford is currently doing live on twitter. A [...]
Continue reading...23. April 2009
If your a digital agency looking to compete with top creative agencies or other good digital firms, then you need to be different, you need to present your self how the others won’t, you need to ask your self what will your competitors be wowing clients with, and there is possibly no better way to showcase [...]
Continue reading...6. April 2009
I stumbled across this presentation on Slideshare, while it’s long at 160 slides, it’s well worth the read if you’re even remotely interested in branding or brand building. But while I’m talking about Slideshare, don’t you think there should be a voice over with their presentations? There are so many great presentations that I’d kill to hear [...]
Continue reading...13. March 2009
Not quite self promotion here, but close, the Brand Experience team at my agency just won a suite of branding awards, so I thought I’d post up a quick example of their work, it’s absolute best-in-class branding & identity deisgn, led by Glen Barry & Steven Arnold. We recently re-branded a company called GoldCross, and just one [...]
Continue reading...26. January 2009
Very cool branding campaign for a Sound Engineering company in Brazil – Saxso Funny, where they’ve created a number of interactive posters as part of a new branding campaign around the thoughts of: Every Image Has A Sound. Love the concept, looks to be a great execution, well done DM9 DDB.
Continue reading...10. December 2008
Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What’s up and running you say? It’s going to be a great new blog covering everything digital, interactive & online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]
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2. November 2011
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