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OK Go + Google: Interactive HTML5 Music Video

31. July 2011

3 Comments

The “OK Go” guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 experience as their latest music video. Called “All Is Not Lost” the [...]

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Isaiah VS Fabio in Old Spice Internet Duel

26. July 2011

6 Comments

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Citroen DS4 Seekers: Hide and Seek Campaign

26. July 2011

6 Comments

Citroen have launched a new campaign for the DS4 called “DS4 Seekers” which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook. Each day players are given a virtual DS4 to hide on the real streets around them, and for every [...]

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Hugo Boss: Head Tracking YouTube Experience

24. July 2011

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Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film [...]

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Sony: World’s First Instagram Music Video

20. July 2011

8 Comments

Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]

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NZ Airforce “Real World” YouTube Experience

19. July 2011

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Here is a YouTube experience with a difference from the Royal New Zealand Airforce. It’s part advergame, part digital installation and part old school scale model all tied together via a live streaming, fly-wire (if that’s what you call it!?) webcam, controlled through the YouTube game. Basically, they’ve given users the ability to fly a [...]

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100 Years: Pitch To David Ogilvy iPhone App

13. July 2011

15 Comments

To celebrate David Ogilvy’s 100th birthday, Ogilvy have launched a fun iPhone app that allows any aspiring creative to pitch ideas via video call, straight to the great man himself. If you’re onto a good idea, you’ll know almost instantly, with praise from David Ogilvy among the rewards, but if not, and your idea sucks, [...]

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ATG: Multi-Player Swedish Horse Racing Game

13. July 2011

1 Comment

You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]

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The World’s First Animated Tattoo

7. July 2011

14 Comments

Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]

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Pringles: The Crunch Band Mobile App

4. July 2011

2 Comments

Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer. You can get the apps for free here to get [...]

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J.K. Rowling’s Pottermore.com Social Story Site

28. June 2011

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For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]

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MINI Maps: Google Maps Racing Advergame

21. June 2011

15 Comments

Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

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HBO True Blood: Immortalize Yourself App

15. June 2011

6 Comments

HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]

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T-Mobile: Real Life Angry Birds Experiential

15. June 2011

10 Comments

Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]

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GagaVille: Lady Gaga’s FarmVille Campaign

22. May 2011

2 Comments

We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]

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