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The Mercedes-Benz Tweet Race Starts Today
You’ve probably already heard about the Mercedes-Benz Tweet Race… Well, it starts today, so make sure you jump onto the Facebook page, pick your team to tweet for and get ready to help power these cars to the finish line. The more positive tweets received, the more power the car gets, which shouldn’t be a problem [...]
Continue reading...Orange: #Winterwarmer Twitter Campaign
29. January 2011
Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then [...]
Continue reading...Amnesia Connect: Microsoft Surface To Mobile
25. January 2011
Did you manage to check out the new Microsoft Surface 2.0 demo from CES 2011? Well, hopefully you did, because when you combine Microsoft Surface with this new Apple iOS app, you’ve got something seriously innovative that will change the way we share and interact with digital content. Amnesia Razorfish today launched Connect, an iOS [...]
Continue reading...Aston Martin Rapide: Social ARG Film?
18. January 2011
By now you might have heard about the new Aston Martin digital campaign for the new Rapide four door sports car. It’s an interactive experience that aims to take branded content to the next level through a series of super-high-end short films and social content through a kind of ARG game that requires you to [...]
Continue reading...Adidas: adiVerse Virtual Footwear Wall
17. January 2011
Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small. The experience is defined by a [...]
Continue reading...Subaru: Choose Your Own Angle
13. January 2011
Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]
Continue reading...Intel: “The Chase” Desktop Adventure Film
7. January 2011
The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]
Continue reading...Schweppes: Facebook Profile Photo App
29. December 2010
By now you’ve seen the new Facebook Profile photo functionality/layout, and you’ve probably also seen a bunch of people showcasing some pretty cool images. Chances are they used this clever little app from Schweppes (by Super Social) to create their seamless profile image. I think this is a great strategic play by Schweppes, a simple [...]
Continue reading...Johnnie Walker: 3D Projection Mapping Event
28. December 2010
Here is Johnnie Walker’s first 3D projection mapping event, celebrating the launch of the new “Green Label” last week, projecting onto one of the most historic buildings in Huashan, Taipei, with the creative team (JL Design) working closely with Johnnie Walker to fuse history and flavours with new technology for the event. The projection mapping event [...]
Continue reading...IKEA “Cheers” Social Celebration iPhone App
27. December 2010
You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve! Firstly, you can choose from any [...]
Continue reading...James Patterson: Catch A Killer Facebook Game
23. December 2010
I know James Patterson has a cult following, but I’m not sure what his fans will think of the new social game called “Catch A Killer”. Played exclusively through Facebook, you become the detective in one of James Patterson’s famous stories, where you’ll trudge through crime scenes attempting to piece together the clues with your Facebook friends. There are a [...]
Continue reading...Vodafone’s Power Pinata Facebook Challenge
5. December 2010
Last week I was sent a seriously weird package from the guys at Host in Sydney, inside was a wrestling mask complete with an attached cape and a note asking if i’d ever seen a robot smash a piñata with a baseball bat! Unfortunately I’d not been so lucky, so I accepted the invitation to go on a mysterious trip this [...]
Continue reading...Nissan Juke iAd Demo Experience
29. November 2010
You may have already seen this, but dead set, if this isn’t the best iAd campaign to date, then it’s certainly the best ever iAd Demo video, and that might just be pretty dam tough to beat! Nissan have been growing more and more innovative with their marketing of late, and were the very first Apple partner [...]
Continue reading...Balloonacy: Orange’s Great Internet Balloon Race
8. November 2010
You may have been wondering what that little floating balloon was on the right hand side of the Digital Buzz home page, well, it’s part of the Balloonacy campaign that kicks off today, Orange’s global online balloon race where contestants jump from site to site finding balloons that unlock mini games that help you race balloons [...]
Continue reading...Lavazza: The Italian Experience
4. November 2010
Who doesn’t love Italy right? Well that’s what Lavazza Coffee thinks and they’ve setup a campaign called The Italian Experience that lets anyone from around the world talk directly with locals about food, shopping, love, lifestyle and just about anything else you could think of. What ever it is, after you’ve exchanged video responses (your request [...]
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2. February 2011
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