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DELL: Center for Selfie Improvement

28. June 2014


Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too. Created by the guys at [...]

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Homeless Fonts: Donations From Handwriting

17. June 2014


This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Vivid Light Festival: Cars That Feel Installation

8. June 2014


Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies [...]

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Volkswagen GTI: Interactive GoPro Video

6. June 2014


Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro. Throughout the adventure, you can switch between views and experience [...]

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Rip Curl: World First GPS Surf Tracking Device

3. June 2014


Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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AXE: Measure Your Friends ‘Social Effect’

29. May 2014


AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner! The new AXE Social Effect utility shows exactly where you sit on the scale, [...]

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Nokia Lumia: 180 Degree Camera Arc Experience

25. May 2014


Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen [...]

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Coca-Cola: The Fair Play Machine

23. May 2014


This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda. This one from Coke, is about Fair [...]

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Wendy’s Pretzel Burger: Social Love Songs

2. May 2014


Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away! The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, [...]

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Pedigree: YouTube Ad Revenue Donations

28. April 2014


Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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