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Introducing The ‘Google Night Walk’ Experience

8. April 2014


Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

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Adobe Lights: Real Time Logo Installation

1. April 2014


As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. Where creatives from Goodby Silverstein & Partners re-created the logo as a physical lights installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. the installation is a [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

23. March 2014


Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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Samsung Galaxy: NX Rover Camera Bot

4. March 2014


Check out Samsung’s ‘NX Rover’ Camera Bot that’s kinda like a Mars rover, on earth. Soon it will begin a global tour, with fans from around the world getting to take control of the NX Rover and shoot their own photos via Samsung’s new Galaxy NX connected camera. Users will get full control via an [...]

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Coca-Cola: The Social Media Gard

20. February 2014


This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart [...]

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The Dalí Museum: Staring Challenge App

18. February 2014


Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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The World’s Fastest Robot: Table Tennis Duel

16. February 2014


This is such a tease, but on March 11, 2014, we’ll see the world’s fastest robot in action against an all time table tennis superstar, Timo Boll, who’ll enter a duel with the robot, in what I’d like to say would be to the death, but I suspect it’s only to see who can return [...]

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Helly Hansen: First Tracks Powder Alarm App

20. January 2014


The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]

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Beldent: The Identical Twin Social Experiment

25. November 2013


This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

24. November 2013


Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Virgin Mobile: Game of Phones ARG Campaign

18. November 2013


Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Virgin America: The Safety Dance Video

4. November 2013


Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s Interesting. Addictive. Highschool-Musical-ish. And actually got me to watch the full 5 minute video. Sure, a tonne of people are bagging this out. But they all watched it, and probably shared it to [...]

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Adobe: Click Baby Click Campaign!

4. November 2013


This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance… And while slightly dramatised, it acts a [...]

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Chipotle: The Scarecrow Mobile Game Trailer

16. September 2013


With over 3 million views in just a few days, this superb new film from Chipotle, which acts as a companion film for Chipotle’s new mobile game called ‘The Scarecrow’… A bold move, which wouldn’t have come cheap, but placing ‘content’ at the core of their new campaign is perhaps likely to see them back [...]

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Arcade Fire: Interactive Mobile Music Video

15. September 2013


Arcade Fire’s new interactive music video is called ‘Just A Reflektor’ and it’s been going off across the internet over the last few days, after the guys at Unit9 and Google Creative Lab’s Data Arts team, came together to create a whole new way of experiencing a music video on your desktop, by expanding the [...]

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Nike Presents: Just Do It ‘Possibilities’ Challenge

25. August 2013


Wow. Is pretty much all I can say about this film from Nike. It’s called Nike ‘Possibilities’ a celebration piece that drives you to take part in Nike+ challenges the world over, against your friends. The 25 year celebration film of ‘Just Do It’ pushes you to be a little faster, go a little higher, [...]

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Red Bull: Danny MacAskill’s Imaginate

14. July 2013

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I really feel like Red Bull are upping their story telling, and it’s evident with Danny MacAskill’s Imaginate riding film that’s gone viral over the last week or so, with over 4.5 millions views on YouTube alone. Normally you’d just see Red Bull riders smashing epic locations, but with ‘Imaginate’ you’ll see a story looking [...]

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Moones: Interactive ‘Playing Drunk’ Music Video

1. July 2013


In the last 48 hours, this interactive YouTube music video by ‘Moones’ has gone from 10,000 views to about 700,000 views, through the creation of a very cool way of watching the band play… DRUNK. Yes, they play drunk, or what they want you to think, is drunk. You can select between about 5 angles [...]

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Skittles Figurines: The YouTube Experience

26. June 2013


Here’s a pretty cool piece of interactive YouTube content from Skittles, starting out as what feels like a 30 second ad and turns into a choose your own adventure style video clip that sees you smashing old antique figurines to try and turn them into piles of Skittles! Enjoy.

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Stride Gum: Chewing Controlled Mobile Game

24. June 2013

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Welcome to Gumulon and chew the future. A new game form Stride Gum, that lets you chew your way through an action packed mobile game based off facial recognition technology. Chew fast, chew slow, chew big or small, every way you do it, you’ll activate different moves to work your way through the game. Love [...]

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