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IKEA: The 2015 Catalogue Experience

4. September 2014


So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ [...]

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Heart Bot: An Experimental Drawing Machine

3. September 2014


Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience. Interactive with the experimental drawing machine was [...]

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IKEA: The Time Travel Experiments

26. August 2014


So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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FartBombs: Add Fart Sounds To YouTube Videos

15. August 2014


Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing [...]

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Adobe: Woo Woo Social Campaign

5. August 2014


Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Baby Click‘ which had [...]

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BMW: The Epic Driftmob Stunt Video

4. August 2014


So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout [...]

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Heineken ‘Routine Interruptions’ Experiment

28. July 2014


Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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Lexus STROBE Project: Art Motion Installation

18. July 2014


Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night. [...]

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Hyundai: The Empty Car Convoy

10. July 2014


Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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OREO: Mel’s Mini Mini Mart

28. June 2014


Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!

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