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ATG: Multi-Player Swedish Horse Racing Game
You may have seen this neat campaign launch in the last few days, it’s called “The Race“, a real-time, multi-player virtual horse racing game that goes a step further than you’d expect, by utilising a few extra senses to help players win the race, including your computers microphone to help cheer your horse on, and [...]
Continue reading...The World’s First Animated Tattoo
7. July 2011
Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]
Continue reading...Pringles: The Crunch Band Mobile App
4. July 2011
Here is a cool new promotion just launched for Pringles to help celebrate the summer music festival. The Pringles Crunch Band consists of native iPhone and Android apps that are used to play one of 15 virtual instruments, all depending how you utilise the accelerometer. You can get the apps for free here to get [...]
Continue reading...J.K. Rowling’s Pottermore.com Social Story Site
28. June 2011
For Harry Potter fans, this will be the most exciting digital event ever, with J.K. Rowling having launched a new website called Pottermore. The site is open for pre-registration, and when launched on July 31st, will take on the first 1 million users, who are to be weaved into the core of the site, shaping [...]
Continue reading...MINI Maps: Google Maps Racing Advergame
21. June 2011
Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]
Continue reading...HBO True Blood: Immortalize Yourself App
15. June 2011
HBO have launched their latest digital campaign for season 4 of True Blood, creating a Facebook app called “Immortalize Yourself” that plays out a unique, customised video featuring you and your friends… You can choose who features in it, or let it pick randomly from your profile… If you are a huge fan, this is [...]
Continue reading...T-Mobile: Real Life Angry Birds Experiential
15. June 2011
Forgive me for being a little late on this one, I’ve just landed back in Australia after a few weeks holiday in the US (and thanks to Katy for keeping the buzz pumping!). But for those few who haven’t seen it, and our archives, here is a great experiential by T-Mobile in Spain, who’ve taken [...]
Continue reading...GagaVille: Lady Gaga’s FarmVille Campaign
22. May 2011
We know Zynga won’t redirect developers to co-opp deals that don’t generate anything less than tens of millions of dollars in quick time, so I’d love to know how much Lady Gaga’s label is forking out for this campaign promoting her new Born This Way album! Any guesses? GagaVille is a promotional game inside FarmVille [...]
Continue reading...Nike “Zlatan” Zuperfly Virtual Experience
22. April 2011
Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]
Continue reading...Orange: Predict-A-Chick Has Hatched!
21. April 2011
If you didn’t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”… You could make your predictions and then [...]
Continue reading...24h Coca-Cola + Maroon 5 Crowdsourcing Gig
21. March 2011
Well we are just one day away from Coca-Cola’s crowdsourcing campaign featuring Maroon 5. The idea is that Maroon 5 will open up their studio for a 24h live stream event on Facebook with Coca-Cola, working together to with their social communities to concept, write, record and produce a new song in just 24 hours, [...]
Continue reading...Nokia Ovi Maps: Directions Through Song
20. March 2011
Nokia has just teamed up with the guys from Chromeo to not only create the worlds shortest album, but to create the worlds first navigation system that gives directions through song. The video above is a great little content piece about making the new “Drive Time” album for Nokia Ovi Maps navigation, and forms part [...]
Continue reading...Diesel Island: Join the Land of the Stupid
13. March 2011
Diesel has launched their latest campaign; Diesel Island: Land of the Stupid, Home of the Brave. An interesting microsite concept to showcase items from their new range, on top of a pretty cool video the site takes you through the island’s history (including a suitably stupid national anthem), island street view that manages to take [...]
Continue reading...1 Million Facebook Likes: The Celebrations
22. February 2011
It’s interesting to think about what a million Facebook fans might really mean to a brand, of course, that will change from brand to brand in itself, but it’s great to see the “Million Fan Thankyou” trend emerging of late, and to give you an example, here are two videos. The first from Heineken, who [...]
Continue reading...Samsung: Project Space Planes Is Live
7. February 2011
If you’ve been following the Samsung Space Planes project you’ll be glad to know it’s well underway now, with the balloon making it to over 36,000 meters (right on the edge of space) with a successful deployment of over 200 paper planes laden with 8GB memory cards, each holding all sorts of great social content send in from [...]
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13. July 2011
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