Archive | Branded Entertainment RSS feed for this section

Google Ingress: A Global Alternate Reality Game

18. November 2012

6 Comments

I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind control battle that you’ll fight out in real life, where ever you live… [...]

Continue reading...

MTV Mobile Europe: Interactive Pool Party

24. September 2012

0 Comments

MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

Continue reading...

Volkswagen Up: A Scream Powered Olympic Car

28. July 2012

5 Comments

For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets. Volkswagen have removed the all [...]

Continue reading...

LEGO Star Wars: Builders of Sound Installation

10. July 2012

2 Comments

LEGO and Star Wars fans will love this. I saw this on an award board at Cannes this year and thought it was a genius idea, and the LEGO ‘Builders of Sound’ installation that celebrates the first 3D episode of Star Wars literally is. Comprised of a huge barrel organ containing over 20,000 individual LEGO [...]

Continue reading...

Cadbury: Joyville Activation

2. July 2012

1 Comment

Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]

Continue reading...

Nike Golf 360 App: Track and Tune Your Game

28. May 2012

1 Comment

Here comes the Nike+ of Golfing, but I wonder if it will have the same effect? The new Nike Golf 360º app lets users track, tune and share their game on the fly. The multi-device app is essentially a performance toolkit designed to help players improve their games, from tracking distances and scoring your games, [...]

Continue reading...

Coca-Cola: The Downloadable Concert

21. May 2012

5 Comments

Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest [...]

Continue reading...

Ford Paris: The Parisian Pinball Park Challenge

23. April 2012

5 Comments

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every [...]

Continue reading...

Chevy Sonic: The Street Art Robot Car

22. April 2012

1 Comment

Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via [...]

Continue reading...

IKEA: Multi-View Interactive Kitchen Stories

9. April 2012

1 Comment

I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to experience their kitchen [...]

Continue reading...

Blood Donations: Torrent Your Blood Campaign

4. April 2012

9 Comments

I love finding campaigns that create new ways of getting to consumers, and here is a seemingly weird one, with a really smart distribution method. The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a [...]

Continue reading...

Google Project Re:Brief. Advertising Re:Imagined

18. March 2012

4 Comments

Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world. Introducing Project Re:Brief by Google. A series of [...]

Continue reading...

Heineken: The Valentines Day Serenade App

2. February 2012

4 Comments

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

Continue reading...

Microsoft Disco Breaker: IE9 HTML5 Experience

29. December 2011

3 Comments

Microsoft Istanbul has teamed up with Bedük (a famous Turkish pop star) to create the Disco Breaker experience showcasing the new HTML5 features of Internet Explorer 9. The only trailer available is in Turkish, but I think you get the drift of how the experience will play out with this video, to kick it off, [...]

Continue reading...

eBay: Give-A-Toy Store Window Installation

23. November 2011

2 Comments

Here is a really cool and innovative way to evoke our sensitive, giving side this Christmas, with eBay’s amazing Give-A-Toy Store window installation in New York (at 35th and Broadway) and San Francisco (at 117 Post St), or if you can’t get there, you can get the same experience right here. The interactive store windows [...]

Continue reading...