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Old Spice Launches ‘Twitch’ Real-Life Game

14. April 2015

15 Comments

Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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IKEA Now Offers Virtual Weddings Online

13. April 2015

8 Comments

Brilliant. IKEA has just about everything you can imagine, and now, they even offer virtual weddings! All through their new ‘Wedding Online’ service, where users can select from a range of beautiful locations, decorated to the max with IKEA products tapping new trends, before connecting with Facebook, and live-video streaming in their friends and family [...]

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Samsung: The World’s First Virtual Reality Birth

22. March 2015

24 Comments

Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset. Of course this isn’t out of the box, [...]

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Mountain Dew: VR Backcountry Boarding

8. March 2015

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Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip! Plus if you’ve got a Samsung [...]

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ANA Airlines: Take Off Mode App Eases Anxiety

12. February 2015

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Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to [...]

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Call of Duty: The KillCameraman

27. January 2015

16 Comments

Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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Land Rover: Creates Interactive Novel Campaign with William Boyd

16. January 2015

25 Comments

Storytelling, storytelling storytelling. If there’s any conventional wisdom within the industry currently, it’s that telling great stories is increasingly at the heart of meaningful consumer engagements. Well, Land Rover, Y&R NYC and Tool of North America are taking that notion, in my opinion, to the next level. They’ve partnered with author William Boyd to bring [...]

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Kingfisher: The Oculus Rift Beer Coaster

11. January 2015

5 Comments

India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation. As brands and agencies around the world experiment with [...]

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Norwegian Airlines: Live Streaming Cab in NYC

30. December 2014

19 Comments

Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way. It’s all [...]

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Intel: How We Keep Stephen Hawking Talking

8. December 2014

20 Comments

In early 2015, Intel will release to the public, with open access, a new assisted communications platform that will help over 3 million people globally with disabilities, communicate with the world. And today, Intel demonstrated for the first time with Professor Stephen Hawking, that very platform, after spending the last few years together developing the [...]

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TAXI: The Vending Machine Project

12. November 2014

28 Comments

Vending machines have taken the advertising world by storm over the last 2 years. They’ve won at every award show on the planet, and taken out some of the most prestigious pieces of metal. So what are our expectations of a vending machine now? Will it use facial recognition to scan our faces for an [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

21. October 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

9. October 2014

25 Comments

Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… [...]

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Orange: It’s Time To Meet Your FutureSelf

7. October 2014

32 Comments

If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]

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Coca-Cola: Just Dance Now Mobile Campaign

5. October 2014

31 Comments

Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming [...]

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