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Introducing The Amazon Treasure Truck

19. February 2017

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Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in [...]

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ASICS: The Big Chase 5k Run Experience

13. February 2017

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Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case. Using a customised comms and a unique [...]

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Tostitos “Party Safe Bag” For The Super Bowl

2. February 2017

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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn [...]

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Dove “Real Beauty Beats” Campaign

3. October 2016

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Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen. Special models are shown first, generating [...]

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Ken Block Presents: GYMKHANA NINE (video)

18. September 2016

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Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

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Chevrolet “Positivity Pump” With IBMWatson AI

15. September 2016

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The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

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McDonald’s Launches Monopoly Mobile Game

9. September 2016

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This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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Field Trip to Mars: The Making of Video

29. August 2016

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When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Meet Facebook’s Beta “Games Arcade” Store

23. August 2016

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So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

21. August 2016

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Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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Google: Beyond The Map (360 Experience)

16. August 2016

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Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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The World’s Biggest Viral Video Experiment

11. July 2016

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So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

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Meet ‘SOO’ The NRL’s Facebook Messenger Bot

22. June 2016

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The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

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Puma: Introducing The BeatBot Racing Robot

2. May 2016

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The PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch. The BeatBot is [...]

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The Next Rembrandt: Technology Inspired Art

9. April 2016

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Yep. Rembrandt died in 1669 but a new piece of work created with computer data brings him back to life. Launched in the Netherlands ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that [...]

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Ken Block’s Gymkhana 8: Ultimate Playground

2. March 2016

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He’s back and it’s good. This time it’s set in the ultimate exotic playground of Dubai. The long awaited Gymkhana 8 brings us Ken Block skidding and jumping around the streets of Dubai in his famous Ford Fiesta. There’s plenty of usual tricks with extras like a Raptor on two wheels, a look at Dubai’s [...]

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Microsoft Re-Imagines NFL Through HoloLens

3. February 2016

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So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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Jaguar Creates “Actual Reality” VR Experience

24. January 2016

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At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Volkswagen: The Trailer Assist Stunt Video

20. January 2016

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This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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NIVEA Presents The Second Skin Project

11. January 2016

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This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, [...]

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