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Nike: Introducing The NBA Connected Jersey

17. September 2017

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Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...]

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Dunkirk: An Immersive WebVR Experience

31. July 2017

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The new Dunkirk movie is meant to be epic. And EPIC is this: the new WebVR Experience for the feature film. This co-play experience requires two people to play. You can ask a friend to join, or team up with a random player from around the world – your choice! Players become Allied troops on [...]

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Royal Caribbean: Scuba Snapchat Spectacles

27. June 2017

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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...]

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Microsoft Mixer: Interactive Fireworks Show

18. June 2017

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Check out the entire experience and go behind-the-scenes in Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show. #mixer #mixerworks pic.twitter.com/8Wjx7LN80p — Mixer (@WatchMixer) June 9, 2017 Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with [...]

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Gatorade Active Water: 3D Rain Installation

3. June 2017

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So what if your water was as active as you? Well, that’s what Gatorade and Unit9 + TBWA out to find out in the launch of the new G Active by Gatorade, a water plus electrolytes combo that helps replace what you lose in exercise… But that’s just the start. This near impossible 3D rain [...]

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Introducing The Amazon Treasure Truck

19. February 2017

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Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in [...]

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ASICS: The Big Chase 5k Run Experience

13. February 2017

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Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case. Using a customised comms and a unique [...]

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Tostitos “Party Safe Bag” For The Super Bowl

2. February 2017

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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn [...]

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Dove “Real Beauty Beats” Campaign

3. October 2016

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Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen. Special models are shown first, generating [...]

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Ken Block Presents: GYMKHANA NINE (video)

18. September 2016

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Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

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Chevrolet “Positivity Pump” With IBMWatson AI

15. September 2016

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The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

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McDonald’s Launches Monopoly Mobile Game

9. September 2016

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This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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Field Trip to Mars: The Making of Video

29. August 2016

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When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Meet Facebook’s Beta “Games Arcade” Store

23. August 2016

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So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

21. August 2016

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Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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Google: Beyond The Map (360 Experience)

16. August 2016

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Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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The World’s Biggest Viral Video Experiment

11. July 2016

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So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

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Meet ‘SOO’ The NRL’s Facebook Messenger Bot

22. June 2016

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The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

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Puma: Introducing The BeatBot Racing Robot

2. May 2016

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The PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch. The BeatBot is [...]

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The Next Rembrandt: Technology Inspired Art

9. April 2016

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Yep. Rembrandt died in 1669 but a new piece of work created with computer data brings him back to life. Launched in the Netherlands ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that [...]

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