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Diesel Facepark: The Analog Version of Facebook

27. July 2010

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Diesel’s “Be Stupid” campaign platform continues to drive ridiculously innovative work. This time they’ve said that Digital is smart. Analog is stupid. And with that, Diesel has created a social event called Facepark, a live event where thousands turned up to create an analog version of Facebook, simulating pretty much everything you can do on Facebook in a physical [...]

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Adidas Match Tracker Visualisation App

24. June 2010

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This is the Adidas Match Tracker from Group94, probably one of the best technical executions I’ve seen lately, possibly this year. The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league. The Adidas Match Tracker is serving two purposes, firstly to allow players [...]

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ACDC vs Iron Man 2: Projection Mapping

10. May 2010

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It seems projection mapping is becoming the next big thing and the guys from Seeper are right at the front of it. After just completing a great project for Nokia, Seeper worked with Sony to help promote the new ACDC / Iron Man 2 soundtrack at Rochester Castle. What makes this so special, is the [...]

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DIESEL: Shopable Spring Video Catalogue

31. March 2010

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Diesel has just launched their 2010 Spring / Summer Catalogue and have followed a growing trend of creating an interactive video catalogue that allows you to shop inside that experience. While this is a nice execution, the video itself is pretty funky, and the interactivity very cool, the actual shopping experience is clunky and pretty [...]

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Skype: Live Phone Box Experiment

7. December 2009

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Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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Volkswagen: The People’s Reviewer

26. July 2009

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Volkswagen are running an innovative social media campaign for the new Tiguan. In search of some viral buzz they’ve created something a little different with “the people’s reviewer” campaign that leverages a range of social mediums like YouTube, Blogs, Flickr, Facebook and Twitter. The campaign started with thousands of YouTube auditions to find interesting people [...]

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The GTI Project Advergame

26. May 2009

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It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]

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Start Thinking Soldier Campaign

8. April 2009

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The new Start Thinking Soldier Campaign by the British Army & Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on [...]

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Branded iPhone Apps Presentation

17. February 2009

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I’ve been writing a tonne of presentations and credentials docs over the last few weeks, so naturally I’ve been looking all over the place getting great ideas. I stumbled across this one on slideshare and out of the 10-20 presentations I’d been reading, this one just clicked. So I thought I’d better post it while [...]

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Digital Buzz is live!

10. December 2008

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Well, after a week customising the blog interface and a few little widgets on wordpress we are up and running! What’s up and running you say? It’s going to be a great new blog covering everything digital, interactive & online from around the world. Ok, plus a few tv ads and random cool stuff because we know you love that [...]

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